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SEO can help your business grow and stay competitive with other companies similar to yours. Developing a strategy to make your website more visible on search engines such as Google is essential. SEO can be difficult to understand initially, but it is key to helping your business grow and target a wider audience.

Focus on Creating Valuable Content

Knowing what your target audience is searching for is crucial for developing a good SEO strategy. You need to create content that would be helpful to them as they look up information surrounding a specific topic and relate it to your business. Consistently updating your website with informative content shows your target audience that they can rely on your website for valuable information, which Google then takes into account when ranking your site.

Identify Geo-Specific and Target Keywords

Keywords are the foundation for an SEO strategy and how search engines like Google understand the purpose of your business. Finding the right keywords is important because you don’t want to use phrases or words people won’t search for. To find the right keywords for your business, try searching the keywords you want to use on Google, and you will find suggestions for related keywords on the topic.

Keywords that also focus on your business’ location are beneficial in targeting your potential audience. If you want to target people in your local area, include your city or county in the title and body of the content that you are writing. Be sure to use different variations of keywords as it allows you to match similar searches, and variated keywords seem more organic in your content than keywords that may not fit.

Backlinking to Other Content on Your Website

Backlinks refer to when one website links to another by using anchor text. Articles or blog posts containing keywords on other sites can be linked back to content on your site to help build up your site’s overall authority. Backlinks will improve your ranking on Google and drive more traffic to other forms of content on your website. External links can also make your content more reputable to Google. However, it is important to remember to backlink other websites if it is related to your industry and target audience.

Reach Out to Our Skilled SEO Team

Search Engine Optimization can be complex to figure out when you first start practicing it. To learn more about incorporating SEO into your business practices, contact BluShark Digital today.