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The Importance of URL Slugs for SEO

For marketing managers, every detail in their client’s SEO counts. URL slugs are essential to that success and can help boost a website’s ranking on Google. A slug is part of a URL that focuses on what a specific page...

Has Google’s Continuous Scroll Update Impacted Rankings?

In late 2022, Google made a substantial update to how searchers scroll on desktop devices. Previously, Google search engine results pages, or SERPs for short, showed roughly 10 results per page. This meant users would need to manually hit the...

How to Easily Incorporate SEO Into Everyday Business

SEO can help your business grow and stay competitive with other companies similar to yours. Developing a strategy to make your website more visible on search engines such as Google is essential. SEO can be difficult to understand initially, but...

AI is Your New Best Friend for SEO Strategy

With the rapid advancements in artificial intelligence (AI), a new question in the digital marketing sphere is posed: Is AI threatening my current SEO strategy? It’s a valid concern, as the rise of new technology often breeds fear and confusion,...

Should I Buy SEO Strategies Like Backlinks for My Website?

SEO can seem daunting to many business owners who may not have experience in marketing and advertising. Business owners may be wary of the intricacies of SEO and the cost-effectiveness of the strategy. When broken down, SEO is a straightforward...

Google’s March 2023 Broad Core Update Rollout Has Completed

As of March 28, 2023, the Google March 2023 broad core update, which was the first core update of the year, has officially finished its rollout. This update launched on March 15 and took 13 days to complete. Why These...

Nettie’s Restaurant Case: Fighting Review Bombing

In late February, the popular New Jersey Italian restaurant “Nettie’s House of Spaghetti” announced that children under the age of 10 would be banned from dining inside the restaurant. This sparked great controversy, and many upset parents criticized Nettie’s for...

Google Bard Opens Limited Access Waitlist For Select Users

Google has opened up limited access to Bard, its version of ChatGPT and other AI chatbots, to the public. While prospective users in the US and UK can now sign up to join the waitlist at https://bard.google.com/, Google has stated...

If Your Google Ads Were Disapproved, Don’t Panic Just Yet

The second week of February saw quite a large number of Google ads getting disapproved. While the problem had been ongoing for a few days, it was only on the 15th that Google posted a tweet addressing the issue to...

Google Reiterates Guidance on AI-Generated Content

There has been quite a buzz on AI-generated content, with some players in the SEO industry speculating that Google could limit the reach of content generated through AI. However, in early February 2023, Google reiterated its objectives in evaluating content....

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