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GA4 Lets You Recreate UA Audiences and Personalize a Home Page

Almost 20 years have passed since the launch of Google Analytics (GA) in 2005 under the name Urchin. Over the years, the platform has seen many updates, some minor tweaks and others more substantial. In October 2020, Google unveiled the...
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What is the Effect of Leaving Photos with Google Reviews?

Most potential customers will look up other customers' opinions before buying from a business. This makes customer reviews one of a business's most critical assets. Over the years, customer reviews have remained text-based. However, an update to Google maps and...
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Google Launches New Google Search Status Dashboard

Millions of operations, businesses, and systems depend on Google. Like any other system, however, Google is prone to outages that can result in massive disruptions. Major outages are rare, and the company works quickly to resolve issues as quickly as...
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Google Retires Web Light Webpage Transcoding

Last December, Google announced its plans to retire the seven-year-old Web Light service, stating that it is no longer useful. Launched in 2015, the service allowed users with low-end devices or slow connections to access the Internet faster. How does...
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Google Search Testing Search In Video

As of November 2022, up to 92.2 percent of all internet searches were done on Google. Although Google has gained ubiquity in the modern age, it is not the oldest search engine. Search engines like Veronica, Jughead, and Archie preceded...
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What is Technical SEO?

SEO is the process of improving your website to increase its visibility in a search engine when people look for products or services related to your company. It’s comprised of on-page SEO (page and content optimization), off-page SEO (website promotion), and...
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8 Tips for Building a Strong Legal Network

Having a strong legal network means your firm has established relationships with people who trust you and know they can rely on your services. Here are some of the best ways to develop your firm’s authority and build a network...
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Google Launches Visual Guide to Search Elements

Are you curious about the different types of elements that can appear on a Google Search Engine Results Page (SERP)? Good news! Google has just launched a visual guide to help you understand the most common search results features. Elements...
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E-E-A-T: Google Adds Experience to Search Quality Rating Guidelines

Google recently updated its Quality Rater Guidelines (QRG), officially incorporating experience as a key factor. Outlined in a 176-page document, the guidelines provide instructions for how their search raters will examine the quality of websites. These suggestions are meant to...
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No More Core Updates This Year, Says Google

According to a Google official, it does not appear Google will be rolling out another core update this year. In 2022, Google rolled out multiple core updates, including the May 2022 Core Update and September 2022 Core Update, which significantly...
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