The Shark Tank

Search engines (most popularly, Google) are consistently changing to meet the needs of users. When attempting to maximize your search engine optimization (SEO) operations, it is important to understand that is Google always adjusting the algorithm to help users more...

Creating a website can be a challenge—and making sure that consumers feel confident in trusting the product or service that you are selling can be even harder. However, there are some easy ways to help in creating that feeling of...

When focusing on Search Engine Optimization (SEO) for your practice, traffic is a key factor and metric. Website traffic refers to the users that visit a website. However, there are different forms of website traffic and understanding the differences can...

Unfortunately, there’s no set timeframe of when you’ll see your website ranking on Google. Because so many factors go into ranking on the Search Engine Results Page (SERP)—including website history, the competitive landscape, Google’s constantly evolving algorithm—there is no exact...

As the business world moves further into the digital age, an increasing amount of content is constantly being published online. However, a myriad of content is also becoming progressively outdated as businesses and the world around them move into the...

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...

SEO is the technique that helps a website rank higher in search engine results pages (SERPs). When your website is more visible in search results, you are more likely to have more attention and traffic to your website, attracting more...

Search engine optimization (SEO) is a powerful tool that can improve your website's search results rankings. Many factors make up an effective SEO strategy, such as website content, backlinks, and much more. When used correctly, pictures may act as a...

Whether you are starting up a new website, blog, or brand, it is crucial to understand your competition. This is even more important if you try optimizing your business using SEO tactics. This is because the more competition you have,...

Noticing that your website is less popular than it used to be–whether last week, last month or last year–can be stressful. However, you can use specific strategies to determine why this has happened and what to do about it. You’ll...