The Shark Tank

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...

Google has recently completed the rollout of their November 2021 core update. This update is Google’s latest broad core algorithm update, the third of 2021. Broad core algorithm updates are general updates to the overall algorithm that adjusts how content...

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...

Google Business Profile (GBP) has long been structured to include (1) owner, (2) manager, and (3) site manager roles, each carrying varying levels of responsibility. Now, however, that is all changing. Google has recently announced that starting October 24, 2021, the...

We are excited to share a new feature that Google has been rolling out in the US throughout the month of October: the continuous scroll of English searches on mobile devices. Otherwise known as the “infinite scroll,” this new feature...

According to new data from Semrush, Google's search results have been over 85% more volatile on mobile and ​​68% more volatile on desktop in 2021. There were even certain high volatility days throughout the year that showed more than a...

Over the years, social media has become a valuable marketing tool for many businesses, especially for law firms. The first step in starting social media for your law firm is to choose and set up profiles on the most essential...

Recently, social media has become a part of many medical practice’s marketing strategies. By allowing more interactions with potential patients across multiple platforms, social media is a powerful tool that can take your practice to new heights. When creating a...

A recent Facebook update made it easier than ever to see how your posts are performing. If you are an administrator of a page, you are now able to see each post’s distribution score directly from the feed: If you...