Our Blog

SEO Isn’t Going Anywhere

Search Engine Optimization (SEO) is an important part of digital marketing as it enables business to gain better visibility and increase webpage traffic. There are many components of SEO that users can take advantage of to create new opportunities and...
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Google Adds LSA Screened and Guaranteed Badges to Maps

Google has recently added Google Guaranteed and Screened badges to Google Maps, integrating the Local Services Ads (LSA) and boosting your business’s online reputation. This expansion provides numerous benefits to local businesses using LSAs and provides another vertical for businesses...
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BluShark Digital Welcomes Peter Shankman

BluShark is excited to announce that Peter Shankman will be taking a role within the company as a futurist. Mr. Shankman is a renowned marketing expert and experienced keynote speaker who is known for his many achievements, such as the...
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5 SEO Tips to Boost Your Brand on Google

Are you looking for ways to boost your brand and online presence? Search engine optimization (or SEO) is definitely something you should invest in for your digital marketing needs. It can make your brand stand out on search engines by...
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“Google My Business” Rebrands to “Google Business Profile”

Google My Business was recently renamed "Business Profile" by Google. To entice small businesses to connect with the new search and maps interface, they've been extensively advertising the new name and features via email. What New Features Came with the...
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Google Updates a Help Center Article

Google has updated their help documents page in the Google Business Profile support section to say that Google values all reviews, both positive and negative. Google says businesses are considered more trustworthy when customers see a mix of both positive...
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What You Need to Know About Google’s Largest Local Algorithm Update in 5 Years

There have been quite a few Google algorithm updates in the last few years, affecting both local, paid, and organic aspects of the search engine. The ‘Vicinity Update’ is the largest local algorithm update to occur in the last five...
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Google Announces New Software Updates to Refine its Device Integrations

Google has announced 13 new upcoming software features that will be released throughout 2022. These updates are the beginning of Google's 2022 initiative "Better Together." This initiative focuses on device integration and creating a Google ecosystem, which includes numerous quality...
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Promoting and Boosting Your Blog in 2022

Blog posts can be incredibly powerful tools for companies, if used correctly. A well-written blog can help individuals see what your company is about and why they should invest in your products or services. Blogs can be used to help...
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Best Practices for Getting Reviews

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...
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