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Tips for Better Understanding Your Target Audience

Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 business communicators. Understanding your target audience is important because it will help you prioritize...
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New Ways to Optimize Your Video in Google Search

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help videos reach a wider audience. Clip markup and Seek markup are two new structured data...
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How to Make Fewer HTTP Requests

Whenever someone clicks to visit your website, their browser sends a request to your server. This is known as an HTTP request. HTTP requests are in some way connected to page speed. The more HTTP requests being made, the longer...
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Why Reviews are Essential for Local SEO

Reviews are often an important determining factor for whether or not a customer will choose to interact with your business. The date, star rating, and overall number of reviews a business has can make all the difference in how many...
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Google Page Experience Update Launching in Mid-June

Google is postponing the launch of its new page experience update to mid-June 2021. The update was originally scheduled to launch in May. This extension in time for the launch gives business/website owners another month or so to prepare for...
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4 Ways to Meet User Intent and Drive Better Results for Your Business

Search engine optimization (SEO) focuses on creating and updating a website to increase its visibility for relevant search results and queries. One of the most important aspects of SEO is meeting user intent and understanding how meeting a customer’s user...
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4 Image SEO Tips to Keep In Mind When Optimizing Your Website

If you are working to enhance your online presence through SEO, ensuring the quality of your written content is likely front of mind. Although having high-value, unique content is an essential part of optimizing your website, it is also important...
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Google Introduces Local 2-Packs for Mobile Searches

After years of 3-packs dominating the local search landscape, some users can now see local 2-packs when searching on mobile. These 2-packs seem to show up for some users and vary from industry to industry. At the moment, we have...
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Choosing the Right Domain

A domain name is the address of your website, or the URL that people use to access your site when searching for it. These are the words between the “www.” and the “.com”. Put simply, the domain name gives your...
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Zero-Click Searches: What Do They Mean for My Business?

It is no secret that improving your search rankings drives more traffic to your website. Businesses are constantly working to improve their SEO so that they appear at the top of search results, which makes it all the more frustrating...
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