The Shark Tank

In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they utilize. One of the latest shifts comes as many businesses choose to pause their advertisements...

Google Business Profile (GBP) is a key local SEO platform for attracting clients and driving website traffic. A robust GBP profile can provide quick information like phone number, address and website without requiring the user to leave the search engine results...

Acquiring backlinks from websites serve as endorsements and trust signals to the Google bot, making link-building a critical aspect of search engine optimization (SEO). Effective link building can directly help rank your site higher on the search engine results page...

When looking at a search engine results page (SERP), many Google users look at the three-pack to find information about local businesses related to their search. The three-pack, also called the local-pack or map-pack, highlights important information about a business....

Google initially introduced featured snippets to its Search Engine Results Page (SERP) in 2014, and they have since become one of the more notable search features for users and content creators alike. 12% of search queries have featured snippets in...

Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of  Google’s $314 million stimulus program. These Ads credits are meant to help businesses during the COVID-19 pandemic re-engage with their customers. The amounts...

While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s algorithms can mean drastic shifts in SERP rankings, website traffic, and business altogether. As such, SEOs...

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate (CTR). As Google continues to advance its algorithms and add new features, CTRs are increasingly important to...

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal links have other beneficial properties. When used well, they can be a great opportunity for a...

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms for rankings and monitoring, but these algorithms are informed by people who evaluate pages...