A strong content marketing strategy allows for a company to create their own narrative while giving people a way to connect with the brand online. However, there are different types of content marketing, each with its own advantages and challenges....

With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GBP information into SERP answer boxes so that consumers can easily access up-to-date information. To help you stand out in the local...

Title tags are a search engine optimization (SEO) tool that many digital marketing professionals use to boost their clients’ online presence. When utilized properly, title tags give Google bots a short summary of the page content that allows it to...

In late November, Google began testing the addition of contextual links in featured snippets displayed on the search engine results page (SERP). After discovering the contextual links, many digital marketing experts criticized the feature due to its poor user experience...

Non-profit organizations are increasingly using search engine optimization (SEO) due to its unique benefits. While resources are required to build and maintain rankings, SEO offers a cost-effective alternative to pay-per-click (PPC) advertising and other expensive marketing tactics. Additionally, a strong...

Google announced on December 3rd via Twitter that they would be launching a board core algorithm update called the December 2020 Core Update. The last core update was in May of 2020, so it is surprising that Google rolled out...

Trying to measure the success of SEO efforts can be a daunting task. The number of factors that play a role in Google’s search algorithm coupled with overwhelming pools of data can make it difficult to reach cut-and-dry conclusions. The...

BluShark Digital is happy to announce that The Silicon Review has named us one of the 50 Best Workplaces of the Year 2020. We pride ourselves on creating a positive work environment where our employees can grow and vocalize their...

Local Service Ads (LSAs) are a Google feature recently made available to advertisers in the legal industry. Many law firms have implemented LSAs due to their unique benefits, such as verification status and a pay-per-lead payment structure. However, since becoming...

Search engines like Google continuously update and adapt their algorithms to prioritize content that is most relevant to users’ interests. Over the last few years, users have been drawn increasingly towards videos, and it is estimated that by 2021, 80%...