The Shark Tank

It’s the news you’ve been waiting for! The new Google Core update is out. Here’s what this means for businesses, webmasters, and SEOs. What is a Google Core Algorithm Update? Google updates its search algorithm to reflect recent trends every...

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...

If you have been running a website for a few years, you may have multiple pages targeting the same keywords. Because these posts target the same terms, they may compete against each other on the search engine results page (SERP)....

In today’s digital age, users expect to receive information immediately. As a result, ensuring your website loads quickly is crucial for both SEO and user experience. Slow websites tend to give visitors a negative impression, leading them to have little...

In late March, Google CEO Sundar Pichai announced that the company is donating over $800 million to help businesses and organizations during the COVID-19 pandemic. This includes $340 million in Google Ads credits that will be available to qualifying small...

A content migration is the prime opportunity to reorganize and restructure content from an old website, but it can be a daunting task. Before performing the actual migration, it is useful to conduct an audit of the site’s existing content....

Crawling a website is one of the first actions Google takes to analyze pages and present results. Crawling occurs when the Google bot scans a website, visiting each individual page and following each link. The results from a crawl are...

On March 27th, Google CEO Sundar Pichai announced that over $800 million will be donated to small and medium sized businesses (SMBs) as well as government organizations to help the response to COVID-19. Included in the $800 million is $340...

On March 20, Google notified the public that it would be disabling or limiting multiple Google Business Profile (GBP) features. Google made this decision so that it can put the health and wellbeing of its employees first. Many team members will...

Optimizing your website to rank in Google search results is important for any business. This is an ever-changing process. Google frequently updates its algorithms to provide more accurate and relevant information to searchers. In January, Google announced and released its...