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On June 17th, 2021, Google implemented a new update to its search engine results page (SERP). Following this new algorithm, Google confirmed that users will now see a maximum of two FAQ rich results per snippet on SERPs. Prior to...

Content optimization plays a prominent role in success for businesses, which explains why many marketers and companies incorporate it into their SEO strategy. Content marketing can effectively extend reach and drives traffic, but like other marketing strategies, it has its...

When it comes to writing, introductions seem to get the most attention. They lead readers into a topic and help them decide if they’re going to stay on your site or click away. However, conclusions are just as important. If...

The customer's awareness stage is the most important part of the buying process. Before making any purchase, customers must know they need to buy something and in order to purchase that something from a specific brand, buyers must first be...

In 2020, Google announced their new Google Ad image extensions to create more visually appealing and engaging Search, Shopping, and Display ads. As of May 2021, these ad extensions are available globally. These new Google Ad image extensions allow businesses...

Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 business communicators. Understanding your target audience is important because it will help you prioritize...

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help videos reach a wider audience. Clip markup and Seek markup are two new structured data...

Whenever someone clicks to visit your website, their browser sends a request to your server. This is known as an HTTP request. HTTP requests are in some way connected to page speed. The more HTTP requests being made, the longer...

Reviews are often an important determining factor for whether or not a customer will choose to interact with your business. The date, star rating, and overall number of reviews a business has can make all the difference in how many...

Google is postponing the launch of its new page experience update to mid-June 2021. The update was originally scheduled to launch in May. This extension in time for the launch gives business/website owners another month or so to prepare for...