As your website grows with pages, blogs, FAQ’s, or informational content, there is the increasing likelihood that an internal or external link will break along the way. Manually checking every link on every page can help, but this strategy becomes...

Finding the best location for your new office is an exciting time for any business—it means there’s been a great increase in the demand for your company’s products or services and you’re ready to level up. Small businesses can become...

Google recently released a brand-new feature for mobile devices: the Discover feed. Google Discover displays a personalized list of pages and news items on topics it believes may interest users. Google curates this content based on web and app activity,...

The Yoast 11.2 update allows a user to include an image, avatar, or logo in the structured data graph. There is also a new filter that allows you to disable link indexation. In addition, Yoast revealed that it will no...

Google’s June 2019 core algorithm update is one for the books in that this was the first time Google announced an update before release. Core algorithm updates can be difficult to decipher because they are broad and encompass a number...

It is a common saying – first impressions matter. This mantra carries over into your online business profile. Around 60% of consumers said that first impressions matter when evaluating a local company through their Google Business Profile (GBP) profile. Establishing a...

Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation where the number of clicks you have is divided by the number of impressions your campaign...

Google search engine algorithms are constantly being updated to bring users the most relevant and authoritative information on the internet. With all of these advances, successful web developers are challenged to adapt to Google’s algorithm updates to keep their websites...

Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effective and successful your pay-per-click campaign will be, with one of them being Quality...

Understanding the types of backlinks and how they function is essential to carrying out a successful link building project. One of the most common ways backlinks are categorized is as follow (also known as dofollow) or nofollow. Follow and nofollow...