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Google’s June 2019 core algorithm update is one for the books in that this was the first time Google announced an update before release. Core algorithm updates can be difficult to decipher because they are broad and encompass a number...

It is a common saying – first impressions matter. This mantra carries over into your online business profile. Around 60% of consumers said that first impressions matter when evaluating a local company through their Google Business Profile (GBP) profile. Establishing a...

Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation where the number of clicks you have is divided by the number of impressions your campaign...

Google search engine algorithms are constantly being updated to bring users the most relevant and authoritative information on the internet. With all of these advances, successful web developers are challenged to adapt to Google’s algorithm updates to keep their websites...

Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effective and successful your pay-per-click campaign will be, with one of them being Quality...

Understanding the types of backlinks and how they function is essential to carrying out a successful link building project. One of the most common ways backlinks are categorized is as follow (also known as dofollow) or nofollow. Follow and nofollow...

Google Business Profile is an incredible tool for organizations looking to better their online presence across Google. That being said, logging on just to realize that your account has been suspended can be very frustrating, especially considering that with the high...

Google Business Profile (GBP) is a tool for firms to market their qualities and engage with customers. Customers often engage with a company’s GBP by leaving reviews. These reviews offer helpful feedback to your business but also speak to Google about...

Maintaining a robust online presence is essential for companies that want to do well in today's world. Google Ads is an excellent service that allows your company to target specific keywords and locations while also allowing you to exclude negative...

Producing continuous content for your website is a great way to improve your search rankings while simultaneously providing useful information for your readers. That being said, producing content for law firms can be tricky, and it is important to be...