Should My Business Be Using Instagram Threads?

12 Jun, 2024 Social Media

Many businesses are reluctant to take on another form of social media without fully knowing the benefits of the platform. Firstly, what is Threads? Threads is a text-based social media app where members can post and share text, images, and videos, as well as engage with other users’ posts and comments. The limit is 500 characters, so creating a post or comment is quick and easy. There is no right or wrong answer for creating a Threads account, but businesses should take certain considerations into account before making their decision.

Does Your Business Own an Instagram Account?

The most important factor to consider is if your business already has an Instagram account. If so, the only steps required to launch a Threads account is downloading the app and using your Instagram credentials to login. If your business does not have an Instagram account, creating a Threads account requires you to first create an Instagram. Unfortunately, once the accounts are connected, you cannot delete your Threads account without deleting Instagram as well.

How Does Social Media Fit Into Your Business?

You should also ask yourself if social media plays a big role in your business. Do you often get new clients from social media? Does your business use social media to maintain client relationships and keep customers engaged? Lastly, does your business dedicate a lot of time to managing social media accounts? If your business has a strong social media presence and has the resources, time, and energy to create quality social media content, you may want to consider creating a Threads account.

Running a business takes a lot of time and energy, as does consistently creating and managing social media accounts. Do you have a clear plan for what kind of content you want your business to create? Does your social media team have the time to prioritize another account? Before creating an account, your business should have clear goals and expectations to ensure that you’re not diverting resources from core activities.

Recognize your target audience, compare the costs and benefits, and determine whether your target demographic aligns with users on the platform. For example, if your target demographic consists of younger, high-tech individuals, it may be beneficial for your business to start a Threads account.

Let a Digital Marketing Professional Help

If you have considered all of these factors and are still unsure, try testing the platform yourself and see how it could align with your business’s goals. Creating a Threads account is easy, but managing it takes time, energy, and resources, so be sure to make an informed decision. When in doubt, reach out to a digital marketing agency like BluShark, who can craft a customized social media plan for you and take the guesswork out of it.