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What is On-Page SEO?

27 Sep, 2022 Content Optimization

As one of the four pillars of Search Engine Optimization, on-page SEO is the practice of providing relevant, optimized information for your users to increase traffic from search engines. Typically, on-page SEO strategies involve content, links, title tags and meta descriptions, and more.

Is On-Page SEO Important?

The short answer is yes! Google Search’s report “How Search Works” indicates that keywords are crucial in showing the algorithm that your content is helpful and getting your page to appear in searches. Google analyzes content relevancy in various ways when deciding whether to show a page for a particular user search. Keywords and other on-page SEO strategies can help ensure your content reaches its intended audience.

Place Your Keywords Early On

Not sure what keywords to use? Check out our blog, How to Find the Best Keywords for Your Site. Make sure to use your keywords in the first 100-150 words of a page for Google to understand what the content is about.

Increase Rankings through On-Page SEO

Effective SEO can put your site on the first page, but it doesn’t happen overnight. Additionally, there is no singular quick fix for increasing your rankings through on-page SEO. Your optimization strategies should address the content as well as URL structure, title tags, metadata, and even images.

“Good content” can be difficult to define, but anything that improves your user’s experience is generally a good idea. For example, your content should be organized on the page and across your site in a way that is easily digestible and navigable for users. Like keywords, you should also include links throughout your content so users can find other relevant information.

Learn More about On-Page Strategies from Our SEO Experts

To learn more about how on-page SEO can benefit your business and brand, contact BluShark Digital today for a consultation. We are here to help you reach your maximum potential.