What is Short-Form Content?
Short-form content is content your audience can quickly consume on your website. This type of content is crucial to SEO, although many SEO professionals consider it less important than long-form content. There are many benefits to utilizing short-term content for boosting your business and raising your ranking on Google. Short-form content aims to communicate a single message effectively and concisely to your target audience.
Creating Short-Form Content
Short-form content can help your company build its marketing strategy. Generally, if a content piece is less than 1,200 words, it is considered short-form. Short-form content can include:
- Blog posts
- Short videos
- Social media posts
Short videos are an excellent format for engaging your audience and building brand awareness. You can link to videos uploaded to your YouTube channel from pages on your website.
A benefit to short-term content is that it often takes less time to create than long-term content. You can regularly push short-form content out to readers, which keeps your company at the top of their minds. Consistency is key when it comes to short-form content.
Short-Form Blog Posts
Short-form blogs should be less than 1,000 words to be easily and quickly digestible while also including crucial information. Blogs must be concise and easy to absorb in a few minutes. You should research and understand your target audience’s search intentions to ensure your blog content is relevant. If your readers are busy individuals looking for specific information about a topic, then short-term content may fit into your SEO plan more than long-form content. Shorter pieces of content have a lower barrier to entry for readers and allow you to get to your “call to action” quicker. Limiting the length of your content can improve readership and bounce rate as well.
Social Media Posts
Social media posts are also essential to short-form content because you must work within the constraints of each social media platform. By writing more concise content and adding graphics to your posts, you can engage your audience. Once they are hooked, they can click on links embedded in your content to learn more about your business. An engaging social post contains a great caption, an attention-grabbing image, and relevant links.
Learn How to Leverage Short-Form Content for Your Business
Contact BluShark Digital to learn more about short-form content and how it plays into your SEO strategy. Our digital marketing experts are here to help you boost your visibility online and reach your target audience.