The Shark Tank

Pay-per-click advertising, often referred to by the acronym PPC, is integral to any digital marketing strategy. When trying to optimize your website, social media, and other digital marketing efforts for search engines and the people who use them, it is...

A strong marketing strategy is essential for law firms at any stage in the building process to generate leads and bring in new clients. However, there are several marketing “buckets” a firm can choose to utilize depending on where they...

Marketing strategies are only as good as the data you are able to collect. Data is important to determining the effectiveness of certain campaigns and understanding what external market forces may be at play in your business. Without strong, accurate...

When you hear the number 84.4 billion regarding money, it sounds massive. However, this is an underwhelming number for the ad revenue the U.S. gained from searches in 2022. In 2021, there was a record-breaking gain in all forms of...

In digital marketing, the two primary strategies to ensure your website reaches the top spot of search engine results are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. PPC involves bidding on specific keywords to get your ad displayed at...

Pay-per-click (PPC) marketing is a powerful strategy for firms to reach their target audiences and drive website traffic. Staying informed about the latest trends and best practices is crucial to ensure the success of PPC campaigns in 2023. This blog...

SEO can seem daunting to many business owners who may not have experience in marketing and advertising. Business owners may be wary of the intricacies of SEO and the cost-effectiveness of the strategy. When broken down, SEO is a straightforward...

The second week of February saw quite a large number of Google ads getting disapproved. While the problem had been ongoing for a few days, it was only on the 15th that Google posted a tweet addressing the issue to...

Google Ads is constantly updating its features and tools to help advertisers reach their target audiences more effectively. One of the latest updates is the introduction of account-level negative keywords, a new feature allowing advertisers to exclude traffic from all...

Ever since the first room-sized computers were constructed and put into use, artificial intelligence—the capacity of a computer to make data-based decisions without direct human intervention—has become an increasing factor in virtually every industry. The realm of pay-per-click advertising is...