BluShark Digital
Welcome to the SEO insider with your host, Seth price founder of BluShark taking you Inside the world of legal marketing and all things digital.
Seth Price
Welcome. We're thrilled to be here today with Alex Valencia from We Do Web Content. I have known Alex for over a decade, one of my favorite people in the legal space. so thrilled you could be with us today, Alex,
Alex Valencia
thank you so awesome. Likewise, man, it's been a crazy year. And we've had a couple of these together, and I look forward to doing more man it's stoked you being in the office. It's surprising that background looks awesome.
Seth Price
That this is all fiction I'm sitting behind three kids home schooling that are barely passing.
Alex Valencia
I know it dude. It's like, we're having the same thing with the kids. Although they went back to school. They're actually there full time now. But it's been it's been a different year. They're having a hard time.
Seth Price
No Not good. And both our boys as you know, as they've gotten to know each other similar sort of adolescent years. It is it is not fun. And, you know, it is just getting getting them to focus and care about what's going on. Just been it's been brutal.
Alex Valencia
Exactly. Yeah, yeah, it is. It's like they're not putting attention to it,
Seth Price
Which ironically, will take will dovetail right into our world. I mean, like, you are Mr. content. And for somebody who lives and breathes SEO, I get that without content, you have no SEO. You know, one of the things that I've always been enamored by for as long as I've known you is your ability to keep and scale content is not easy. I have a component of it myself with BluShark. And, you know, what we just talked about with the kids is not dissimilar to what we're doing with our employees or contractors, and just want to get your thoughts on it during COVID. You know, you are trying to scale and replicate something that is not easy to scale and replicate, you know, how how have you put the emotional turbulence of COVID into the mix as far as trying to manage and scale content?
Alex Valencia
Well, obviously, scaling has been difficult. Surprisingly, COVID was great for us and special because we had such a huge 2019 growth, that putting any new clients or new staff on hold till we altered the process for catching up doing new training materials, adding new processes and improving that allowed us three months to get that to work. So we started taking on new clients in June, after we already three months, or you know, two and a half months into COVID. And what would help with that is, you know, he that immediately jumped in and you know, she's a master of process improvement because there's six sigma background. So her and her amazing staff started adding new procedures for for new hires, new training, and you know, in the legal world, I mean, you know, there's so many specifics right there, there's so much that goes into a page of content, so many hands have to touch it, so many laws that we have to review, and especially when you're doing it nationwide, with with, uh, you know, clients all over the place, you have, your writers have to learn that your editors have to learn that. So it's just building and growing upon that database that we have internally for that.
Seth Price
You know, one of the things that I think is challenging and people watching this, some people are going to say, you know, what, I only want to pretend I'm hiring a Seth or Alex, and a lot of people are trying it themselves. Let's walk people through what what goes into the sausage making? Walk us through how you guys, you know, when you see a page of content from what we do web content, what has gone, you know, how take me from A to Z in that process? How do you, you know, what, what does it take to produce it?
Alex Valencia
Alright, so we're gonna wait go way into it, we're gonna go deep, because it's a great question that you asked, and I want our clients and and everyone viewing and listening to realize how much work actually goes into it. So really starts if we're going from client to content page, we'll go backwards a little bit. It's the actual picking and choosing of those writers. And you know, you were gracious enough to reach out to me and say, Hey, you know, some freelancers that we both know, are coming out, they go through 90 days of strict training before they're actually let go on to anyone and sometimes kind of like the movie, Boiler Room. You're told, oh, you have a query says seven, get the hell out of here, right? Well, with the same thing with a lot of writers is, this is what you've learned to do. Don't do it that way. You're going to do it our way. We have a format, we have a process. You're going to write this, this is how we want it done. There's a formula to it. And, you know, we have to teach that. And there's certain things to research are certain about inter internal linking that they have to learn and external linking. So the writer goes through strict training once a writer is allowed to start writing
Seth Price
just that Yeah. jumping from So you and even if the writing stage, you're having them think about the internal links, it's not like you say, hey, I want these internal links on a page, you're having them, the writer themselves is helping to determine the internal links.
Alex Valencia
No. So it all comes from always getting to that. So we have to get the content strategy. Everything revolves around the content strategy. So once we take the client on, there's going to be a gap analysis on what's missing and what content they do have, what content they don't have. And we want to go after the low hanging fruit, right? If they do have some page content that's ranking, then we're going to rewrite that and put it through our software that we built that actually analyzes the top pages. And lets us know, you know, this is exactly what you're going to need to make it either better or at least conformed to what's already ranking on page from position one to position 10.
Seth Price
It will reveal which we call triage, right? You know, right, right, plus check, check minus this stuff is great, you know, leave it alone, this stuff needs a little bit of dusting off, and this stuff is terrible, you're either have to combine pages rewrite, but essentially rewrite.
Alex Valencia
Exactly. So and then the rewriting starts on that and then building out the content strategy for any new content. So once we have the strategy, the strategy and the Content Manager, instruct the writer. So the writer will get instructions, very specific instructions on the content, what the topic is h1, h2 is URL structure, and where to research for the internal and external links.
Seth Price
Interesting, you know. I, I always assumed that too, because to me, I've always kept those things separated, like I want the people, the writers writing, and we then add the other components in afterwards. But we don't we find, and again, it's just different ways of making the sausage, that I've always found that like, it's hard enough to get somebody to write, I don't even want them thinking about any of that stuff. I just want the high quality, well written non plagiarized non with correct law, and that our editing team goes in and adds those layers and strategies. But that getting these line people, that's you're investing a lot in your base writer, if they're getting all that strategy into the original draft, that's pretty impressive.
Alex Valencia
Yeah, cuz we want to slow down the editing process, we want the editor to really look at, now they go in specific, make sure the links aren't broken, make sure the links are to the appropriate source. Obviously, the grammar or the intent of the writing is there. So the editor really takes a fine tooth comb through it. And that's the first edit right, so then it goes into the second edit. They they review it for the internal links, make sure the SEO and then the editor really kind of does a lot of the optimization, where the writer is doing more of the writing. On that final edit, and then it goes to client for approval, a lot of clients will return things quickly. Some of them have built a trust with us where it's like, Alright, we know what you're doing, just just go ahead and go to QA, then it goes to QA. And then QA, once again, runs it reviews it make sure you know all the information has been correct for the client. Because we also have client profiles for all of our clients. So anytime a client doesn't like anything or wants to change, it goes into a database that the writer uses and reports back.
Seth Price
It reminds me of like when you take an Uber and you have a bad experience, in theory, that person will never get matched with you again, right? It's similar, right?somebody just doesn't like somebody style, like don't round peg square hole, don't fight it, just move on to another new writer.
Alex Valencia
Exactly. And we've had that some clients were like, uh, you know, I don't want this right, or anyway, I love this writer, let's use this writer.
Seth Price
Let me ask you a higher level question. I know there's but we could talk more, I want to come back to the system. But the ADHD forces me to do this. You know, there are lawyers out there. My law partner, Dave Benowtiz, is a classic example. He hates all writing. If I gave him something he wrote, he would rewrite it if he wrote something a year ago. And I gave it to me, he would rewrite it. So the odds of us getting somebody that we can afford writing content, like web, right, as you mentioned before, isn't like natural writing, you're trying to say something, you're trying to get geography in there. You're trying to take a case a law, you don't want to have too much or too little. There are all these things going on. Again, the old days was obnoxious, right? When we first met, you know, I had like a DC criminal lawyer in Washington DC who's charged with a DC crime like it was absurd, right? And over the years, Google's gotten smarter, and we followed. But how do you deal with the lawyer where I don't love that writing and anything you do is not going to be loved, because they probably don't even love their own writing. It's people that are going to be critical of everything. But we both know that if you don't feed the beast, and you don't have the necessary pages with the necessary optimization, and then all the link magic behind that you're not gonna make money. So how do you deal with the person who just hates all of the web writing? Do you have a philosophy of how you deal with those people?
Alex Valencia
We try to answer that question upfront when we propose to the client and let them know what we're writing to who we're writing to the grade level, the writing, you're not writing to your peers, but it's still it still doesn't work, or getting content and start reading and looking at it. They're like, Man, this is an end. And so we got to reiterate, look, just like we showed you all the case studies, ever, every other client that we've written the same amount of content for the same way it's working, you just got to let it work. And what we had to do is eventually hire a team of elite writers, like a way more expensive writer type, say, hey, if you want, you know, this new york times article, Sarah's gonna call your she's going to interview and she's going to write an amazing piece of content for you, but it's going to cost you a whole bunch of money. That's the type of writing you want, I'm glad to charge you for it, you know, you can pay for it at premium, but we're going to continue writing this because this is what's going to help you rank and create the funnel.
Seth Price
I've I've aspired to do that. But I just basically, you and I both know that you're not going to get ROI from that. Now, it's one thing if it's a bio, it's a one page thing, right? But the the the thought that very often, those amazingly written pages are not going to rank nearly as well as ones that are following your tried and true formula of what works.
Alex Valencia
Right. And we can beat them up about it all the time. And we still get, you know, some complaints, sometimes they understand it after three calls. Once they bring all management in, and it's like, Alright, we told you how this works. You know, because they beat the account managers and the editors a little bit. And there's only so many things you can fix before. You know, it took them so long to really get the the keyword phrases and seeing how they're fitting in within the content, right, like, you know, California personal injury, or a car accident lawyer and this I mean, you still got to fit those in and variation semantically, and there's still a lot of attorneys are like, I don't like the way that sounds and like, well, if we switch it up, you're not gonna wreck like, you know, you. So it's an ongoing battle.
Seth Price
You know, there was an interesting Facebook post kind of controversial Conrad, one of our buddies in the space posted about yesterday, right? Yeah. This may air subsequently. But yeah, right. Before we recorded this, where he was discussing, follow the website. And while I am, you know, I believe there are many other factors that may have done this, you know, he's correlating it to some of the core algorithm updates, some of the content updates, where we did see weak content, you know, causing causing issues. For people, I think it was probably an extreme example, there probably other major factors out there, other than whether or not somebody blogs, but the you know, there is there have been repeated algorithm updates, sifting for high quality content, and it appears for the most part BluShark and we do cut web content, content has continued to survive that cut. But I mean, in fact, I like it when those updates come because I basically every every, every time we get that on, you know, in mass, we do better than before because it's knocking out the people. Talk to me a little bit about your thoughts on is there? Can there be too much content, Are there times when it's it's more about quality than quantity? You know, I'll leave that open ended for you.
Alex Valencia
So let me kind of talk about where Conrad's coming from. Because we both know Conrad and he's preached this on stage and through blogs and on Twitter and through through his own site for years. Conrad doesn't really mean no content, he just means bad, non purposeful content, what a lot of attorneys and I can't believe they're still being taught this and is just blog just you know, just put up content if you're going to put up content just you know, go out and write a blog, which kind of like that long form well written beautiful article is not going to get you any ROI. You're just writing for the sake of writing. If you go back and look at analytics, no one ever been viewed or landed on that page. So when you're writing without purpose without strategy without any research, it's not going to go anywhere. Low quality content is going to hurt you too. But I think like you know even George Murphy answer dined out on their on the I think it's the Y mFl or something like that, you know, the your life. When you're writing and getting value within the content, it's always going to be pert purposeful, it's always going to drive traffic, right. Like when I advise someone that comes to us and you know, can't afford us or just says what can I do? What can I do? Look up all the your competitor FAQs and just start writing FAQs or do videos about them. That's good content. That's content that you're entering the users questions. You're also appeasing Google while doing and it might not be as well optimized and formulated like a BluShark or a Web Do Web Content piece, but it's better than just writing about them. Log on a new story or law that just recently passed.
Seth Price
You know, one of the things that that I've seen over the years and I was guilty of this back in the day, we followed, the formula was laid out by some of the early pioneers like it, just he and others, what I call, you know, lovingly, the regurgitated news blog is something that the fine laws of this world could scale at mass. And the outside writers don't need to be sophisticated, they can take an article, it's almost like being an ape, a writer, a local newspaper, take the AP article, of the Associated Press, write it up a little bit, boom, you have a story. And you know, there again, like everything, there's an exception, if you're doing it with a strategy of truck accident in your area, get the names of the people in it, maybe you'll get a hit. God bless I get it. There's there's a strategy. But generally, it was just an excuse to scale content that wasn't geo, maybe geo specific, but often not certainly not, you know, rich, high quality content. And that one of the things we talked about triage when we took over sites, and this is just from my own sites, it's not like Price Benowitz sites were immune to this was pruning those, you know, it's painful, you paid for a bunch of these, but that they're not fulfilling your mission. They're adding, you know, depth to your weight to your website. But without giving that clear message. As far as the high quality content, they're not answering FAQs, they're basically filling space. And I think that one of those things that most legacy firms that we're talking about new people, people have been doing this for a while, is recognizing that page count, while you want to not be at, you know, 20 to 100, you know, that page count, once you start getting above numbers in the 1000s, it may be time to prune that less is often more, and that if you get rid of the irrelevant or, you know, restructure but you know, really often realizing that, hey, you know, we went through a process a while ago, Google said, Hey, 500 words, we take that pretty seriously. We don't like having a lot. I know there are exceptions to every rule. But trying to keep things 500 words or more per page. Some people have different rules. But the idea being that there's a time to reduce, and then actually say, Okay, this is what's moving the needle now, which again, generally seems to be high quality content, which is why you're in demand. But you know, get your thoughts on, when is it necessary to reduce and not just add more for the sake of more?
Alex Valencia
Great question. So that should be happening quarterly, at least, looking at it, especially if you are one of those legacy people that we're doing news, or spitting out a ton of content, but we're doing it quarterly now where we're reviewing, going through analytics, because we're putting out so much content, a lot of it is relevant to each other. So we're writing, you know, practice area pages, sub practice areas, tertiary pages, and then supporting like FAQs. We don't really do the blog thing anymore. But and then looking to see how that's performed quarterly, and maybe just building it up into one skyscraper page. And even still, sometimes building that up into a long form page that answers all the questions still needs that additional supporting content, but it's reviewing on, where are they going? What are they doing? Did the funnel convert? And what's happening and we don't, we don't really look at bounce rate too much. If it becomes a big issue, then we'll you know, we'll add some kind of display video on there to keep them on site a little bit longer. But, you know, I think looking at it quarterly to see that the new content, and not the the old content is still performing and pruning it. We're big on that.
Seth Price
Ya know, it's it seems to be big, something I just had an internal debate. And I'm sort of crowdsourcing so I have you I'm going to bring you into the into the brain trust. You know, there are times and I know you have some some some FAQ sites, particularly with your partners with with Jason's shop, that you know, they dominate a market, they're generally in the three pack. They're really very authoritative sites. When you have those. What are your thoughts on bill and you have your city and county pages for all of the areas surrounding the mothership and even satellite offices, but there's an entire rest of the state? What is your feeling on building out landing pages? County by county, you're barred throughout the state. There's there's a pull and tug between doing stuff that's low quality? None of the answer is high quality. Yes. But what are your thoughts on building out county wide for a state even where you don't have offices to try to find additional traffic areas that may not have heavy competition, given the authority that you're holding statewide?
Alex Valencia
Oh, we'll do that. If it's okay with the attorney. Usually we'll get market share in those smaller markets when we go. Just I mean, like one client started where they just wanted to hit so we'll do. They originally came on and just wanted to do for lawndale, where we got so much authority to the site that we started adding all the, you know, and you've been here before, you know, all the small city surrounding. So those really ranked, right because of the authority from Fort Lauderdale then for Lauderdale grew so much that we started adding Orlando on a west palm and all these other cities without office know, just just as they have. Yeah, so we started just going where the person would only have to travel like 10 to 15 miles to to get to the satellite locations.
Seth Price
And I get that. So let's say you, you let's say you didn't have an Orlando office, do you start putting information up 95 from West Palm, obviously a lot of competition in West Palm. But as you move north to West Palm less competition, you're going up 95. You know, you have a ways where it's sort of no man's land, less and less these days in Florida. But I guess my point is your thoughts on adding pages of content to support your statewide practice, even when you're not with direct offices, they're your authoritative why's that that site is probably ranking statewide in Florida for certain terms, because of the authority you've built. So if somebody's searching in that area, Google has a page to show they can show your Florida page. The question is your thoughts on building content pages for areas distinct from your office as an additional bite at the apple to build so that you now have Florida you have Fort Lauderdale as your main silo? But are you going to allow Google answers for these other, you know, places that we only hear about on election night, that are not maybe your main target geos
Alex Valencia
It comes down to the client and their budget, right? I don't want to spend their money, it's not cheap to do the work that we do. So if it's a market they want to go after and they have referral partners, like, you know, I'm learning more and more, right. And we've been in this industry so long that it's such an incestuous business, that if you partner correctly with other firms, other doctors, you can really refer each other a lot of business. So the one holding all the leads all the content really has a lot of power within it. So depends on really the aggressiveness of the law firm, if it's a law firm that, you know, it's like, wow, you can do that, well, let's go national, right, I'll sell these leads and build relationships all over. So again, it really good at something.
Seth Price
And that's a whole nother conversation. Right? Right? We'll come and say, hey, I want to rank outside of my geo, the short answer is, hey, you better get with a local strategy. Because if you don't have an office, and they're not gonna work, right, it's just not gonna work. Now, if you do a national strategy, and you say, Hey, I'll go where I'm doing something so specific. And there's nobody else here doing, you know, birth injury in a town where there's no Birth Injury Lawyer, yes, you may rank but you're not gonna rank when there's a better answer locally, presumably.
Alex Valencia
Exactly. And, and the local and, you know, always turn to you for local because I know, it's one of your main strategies, and you guys concentrate on it so well. And the conversations been had so often about, you know, optimizing for local and the importance of it. And you know, really hitting hard on that GMB listing right for that local three pack. I know that's, you know, something that you guys do amazingly well for your clients. And it's one of the better lead generators for them. Right. It's one of those great trackable opportunities.
Seth Price
Well, it's their opportunity to, you know, when you have you know, juggernauts that have resources, some of whom show up nationally for searches, even when there is competition that are there that are ranking for non modified terms. By that, you know, to a certain extent, the one thing that Google was egalitarian about is, hey, we're gonna give you your immediate geo, it's there for the taking, you still have to do work. But yeah, you know, if there is a juggernaut from Orlando, you know, who ironically, I just saw popping up with offices throughout my region, starting January 2021. But the idea being like, it allows you Your, your little plot, and I think, to a certain extent, that has been you know, when I look back, if you look at the Googles facing its antitrust issues right now, when you look at how avoo built up its sales machine. They had their free listings for lawyers, and they would pop you into the top three or four. And it was like a drug. You're like, Oh, this is really cool. The phone is ringing. I like this sales guy would call Hey, do you like this? Because you're not remaining there.
Alex Valencia
You're right. back down. Yeah,
Seth Price
those paid spots, you're going to be paying these $1,000 cpms. And instead, so I feel like that is one of the reason why I love local is it gives people an opportunity. Now I know you do. You've done recently a lot of mass tort work where you know to use the the the This is where there are no boundaries, right? You'll take anywhere, as you're just looking to monetize the traffic. And when you think of what the cost per click is on this stuff, that anything that gets you a bite, that's the beauty of if you get the high quality content on an authoritative site. You know, every piece of content is expensive as you are, you know, your retail price might be the cost of two clicks. So as expensive as you are when somebody gets to, and let's say you want some sort of return two to three clicks, that page is paid for itself.
Alex Valencia
Now Oh, yeah, no, sir.
Seth Price
I don't want to become the sales guy, how often you get a sales pitch? Well, if you just get one client for this, it's paid for itself? Well, no, let's not go there. Because, you know, nobody's talking about the 100 pages that don't get any clicks. Exactly. But that said, you know, the content strategy, you know, people say, Oh, it's getting less visibility. It is LSA is infringing paid ads are in search engine, the map isn't infringing. That said, if you have high quality content, and you can get it up on an authoritative site, every Valencia page that goes up, is going to is going to be the gift that keeps on giving, it may not be as high volume, but the ROI is so so much dramatically more, because you've paid for it, it's yours, compared to, you know, when you when you have when you're when you're dealing with something where you're paying per click, that Google's doing everything they can to force us there. But the idea that you that your ROI is going to get capped at some point there, but that you're able to get a recurring revenue stream, if managed properly. I mean, that that keeps Alex and his wife in business.
Alex Valencia
Yeah, oh, he does, for sure. And, you know, I'm glad you brought that up. Because, you know, there are pages of content that are supporting that aren't really meant for all that additional traffic there supporting the traffic pages. So you know, that's kind of a sunk cost. But when you're creating an organic site, and you know this, well, you're really creating a 24 seven asset for you, it's like that non stop salesperson, where Pay Per Click is that, you know, some calls, you can turn it on, turn it off. And there's amazing strategies for that with law firms, it's just the click is so expensive, for specific terms, but with the content, you you really have that ongoing salesperson that when someone is searching, and that pages on your site, you have a very good chance of them coming up for that.
Seth Price
Note our remaining moments here, I'd love you to sort of address listeners that may be trying to figure this out for themselves, they have not thrown their hands up, they they're like, hey, I want to give it a shot. Because at least I can speak for myself, I started with, you know, building content, building links, you know, good you scaling as much as I could in house, I happen to geek out enough that I turned that into something. But for a lot of people out there. What is your advice for people who are trying to create their own mini We Do Web Content within just for themselves in order to service themselves? What What do you wish you knew when you started out this process of systematizing? content?
Alex Valencia
Oh, systemising it? I don't know, I think when we started, we created a system because we were we started with volume, right? So the process was already create that for. So for someone who's not who hasn't done that, and didn't go into business to systemize, and formulate content to be able to grow in volume, I would start with the advice of doing the research and seeing who your competitor is and what your competitors doing. Because it's not just the content, right? If you write the content, but you don't do the page title, you don't have the H1. You don't do any of that, then it's not Google's not reading it right. So they can't see it. They're not you're not getting, like I see really good content on pages. Um, you know, Car Accident Lawyer, right. But then it's not localized, like, so you're going after Car Accident Lawyer nationally, your page title just says your law firm name and lawyer. Right? So you just missed out on a lot opportunity. So it's not just learning the content, but it's like, how am I optimizing the content, everything from the page title to the URL to everything and thinking about that. And then creating a plan like, you know, excels everybody's friend, it's very easy to go through, you know, 10 I don't think 10 pages a month for someone starting off is a lot. So for them to dedicate, you know, 10 pages a month on what they're going to write. They should be 10 practice area pages 10 of their most sought after cases that they'd want to gather, you know, whether it's car accidents for volume, brain injury for that, luckily one brain injury case that you're going to get. But think of the topics that are really going to drive business and write about that and localize it, it's important to localize it, make it specific to you and create a silo around your website.
Seth Price
You know, and I'm going to sort of conclude with something which is okay. We have a lot of a lot of my friends and listeners here. might have a contract or they have doing, they're not doing the writing themselves. They have a contractor. One of the things that I remember from when we first started was you hired somebody, they were doing stuff. And all of a sudden, you know, you you looked at it, and at some point, you realize, oh, this person's just ripping something offline. What are the process? You guys go through to make sure, again, if it's an in house employee, it's different. But over the years, I'm sure you've used contractors, and what are the safeguards you've put in place to make sure that somebody's not just plagiarizing chunks or entire passages.
Alex Valencia
So we have the we use copyscape, we have a 15% allowable because we're also creating so much of the same redundancies and call to actions and the law firm name, so we allow for a certain percentage. So we're using Grammarly and copyscape as our tools. But it's still manually looked at by the editor. So the editors get to know the writer so well, that they even we have to look for self plagiarism. Right. So they have already wrote localized pages on another topic, right? Yeah, redoing the bullet list on self-plagiarism and making sure the editing team is catching that and removing it. Well, okay, let
Seth Price
Let me conclude with this then, which is okay. This is probably we sort of touched on it a moment ago, we talked about, you know, getting statewide county pages, let's say, and the struggle there. You got the same law statewide, whether it be criminal PCI, immigration is National, right? How do you Google doesn't obviously the first thing every lawyer asked me is, Hey, can I just cut and paste the pages and change the name? No, obviously, you can't do that. That's a No, no, duplicate it. But how do you how do you this is not just a how to, but it's a motivational thing. If you go to somebody and say, Hey, I got 20 different locales, I need a car accident, page four. It is no small task, not just to write it one great page, and not to do the old school spinning where you'd literally like, have somebody in India mix the words up. But how do you make it fresh and different when it's the same law, but you literally in a perfect world, if you were being efficient, and you wrote, let's say, you paid for that monster page, I went and got your New York Times person, and they wrote the Denver car accident page. And then we wanted to get it for Aurora and Broomfield and all these other places, how do you make it fresh? Without plagiarizing? Or just making it low quality content? How do you make this something that Google wants?
Alex Valencia
Oh, it's still gonna have maybe very similar, but the localization changes, the you can use the courthouse police station, you know, add certain links to external properties that change it up. So you put a little history about the city and change it, the rest of the content, you're just again, going to make sure that the writer is not self plagiarizing or pulling it from some of the other people, the problem isn't so much that they're, they would pull it from an external sources, because they've written so much about this, that they're reusing what they've already written about it, and then changing it enough. So our system that we created internally, is capturing all the database of all written content and making sure it's falling in with that. So it's a tough job for the writer in the editor to make sure it's changed enough. But you know, the the percentages that come back that it hasn't been plagiarized, or a lot better, you do see it on it. But it's very difficult to do it, you just got to add those little nuances and little tweaks here and there to really localize the page. But usually where you see it is in the bullet points section. And it's really just changing that up in the wording.
Seth Price
Right, when so with that, as a follow up, do you if you had 10 pages with the same law in different geographies, do you give that to one person because they then knew the law and can rewrite it? Or do you give it to 10 different people? Or do you mix it up? So it's five and five? Like how do you allocate resources? economies of scale wise, you'd want the same person to write them all? But is it? Is it humanly too difficult to make them that different?
Alex Valencia
Yes, so will usually have depending on the volume of the client, two to three writers, maybe even more on on one client, some clients are getting over 100 pages, because they're trying to compete against your juggernauts and like Orlando or people that are going nationwide. So there, there's a there's teams that are actually just creating content for the specific client. Well, that's great stuff.
Seth Price
Alex, thank you so much. I can't wait. We have a upcoming webinar part two with you, me and Jason Hennessy. I cannot wait. And God willing get to see you in person this December.
Alex Valencia
Yeah, December and January.
Seth Price
I'm hopeful but not optimistic. Yeah, December I control.
Alex Valencia
So yeah, December will be great. That'll be awesome.
Seth Price
Very good. Great. Thanks so much.
Alex Valencia
Thank you Have a great day. Great being on the show. Appreciate it. Thanks, bud.
BluShark Digital
Thank you for tuning in to the SEO insider with Seth price. Be sure to check back next week for fresh insights into building your brand's online presence. episodes are available to stream directly on blue shark Digital's website.
