On this episode of SEO Insider, Seth sits down with Chris Dreyer, the Founder of Rankings.io. They discuss why copyrighting is more important than ever, link acquisition strategy, and the best way to drive search volume. Chris also dives into being consistent with brand image, the importance of high quality external content and anchor text, and offers a unique perspective on link-building. The two also speak on why digital marketing requires a higher level of expertise now more than ever.