Today, Seth is joined by Gyi Tsakalakis, former lawyer and President and Co-founder of AttorneySync, which uses digital marketing practices to help lawyers get found and hired online. Seth and Gyi begin by discussing the recent Google Local Services ads rollout and the power of combining a paid search campaign with an organic campaign. Gyi explains that while lawyers tend to think of niche advertising as geared toward practice areas, targeting advertising to hyper-local geographic areas can help businesses target potential clients with their advertising. Seth and Gyi also discuss the importance of acquiring relevant links because, at the end of the day, Google is still a links-based search engine.
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