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Google’s New Search Spam Report Form

In 2023, Google filed a lawsuit against a group of scammers who used Google Maps and Business Profiles to post fake businesses and reviews. According to Google, the scammers created more than “350 fraudulent Business Profiles and tried to bolster...
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Google Universal Analytics Transitions to Google Analytics 4

Google's Universal Analytics (UA) is a platform for businesses to collect all kinds of data on users visiting their websites. It is an excellent tool for businesses and advertisers to understand their audience's online behavior better. Unfortunately, Universal Analytics is...
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The Impact of Google Search’s Generative Experience Update

Like other Silicon Valley companies, Google recently developed its own Artificial Intelligence called the Search Generative Experience, or SGE. Currently in the experimental stages, this AI technology can pull data from reviews, photos, websites, and Business Profiles to generate comprehensive...
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Local SEO After the March 2023 Google Core Update

Most updates to Google’s core systems impact both organic search results and map pack rankings; the March 2023 update was no different. Organic results saw a major impact starting around March 15, 2023. Local pack results took more time to...
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How Google Bard Is Separating Itself From ChatGPT

Many have heard of OpenAI’s ChatGPT, the advanced language model that spits out human-like information when given a command. However, not everyone has heard of Google's form of advanced language model called Google Bard. With the popularity discrepancy between ChatGPT...
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Google’s Search Engine To Show More “Hidden Gems”

Search Engine Optimization (SEO) has played a massive role for many companies in getting their website and brand at the top of search results on the Internet. Companies do plenty of research and data analysis to determine what keywords rank...
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Google’s New Search Generative Experience: What To Expect

For quite some time, tech experts and media gurus have been saying that artificial intelligence (AI) will transform life as we know it. (Sorry if that's a bit dramatic). As we may picture talking robots in our minds, there are...
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Google’s February 2023 Product Reviews Update: What to Know

Google recently announced the release of the February 2023 Product Reviews Update, which applies globally to eleven languages and will take approximately two weeks to fully roll out. This update comes with a clarification on the existing Product Reviews update...
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Google Bard Adds More Search Topics to “Google It” Button

Over the past few days, Google Bard received another big update. Now, Google Bard is making life easier for Google users as they have added more topics for people to explore on their Google search with the “Google It” button....
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Google Removes Several Algorithm Updates From Its Ranking Systems Page 

Google, the world's most popular search engine, has removed several search ranking algorithm updates from its ranking systems page, according to recent reports. The company has not yet provided an explanation for this move, but it has sparked speculation among...
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