E2 E34: Talk About Growth Plan

Join Seth and Jay as they talk about a video growth plan, getting out of the way for growth, what will you stop in 2022 and more.

What's In This Episode?

  • The importance of video in Google’s business.
  • What is considered "good videos"?
  • What are the most effective uses for unskipable ads?
  • What are testimonials and how do they work?
  • Step out of your own way and focus on what you can do.
  • Are you willing to give up because it’s going to happen and how do you balance that?
  • What are the two steps forward and two steps back?
  • What’s going on in the world of law enforcement.

Transcript

Jay Ruane

Hello, hello and welcome to another edition of maximum growth live. I'm one of your host Jay Ruane, CEO from flex your Social Media Marketing Agency for lawyers, as well as managing partner of winning attorneys, a civil rights and criminal defense firm here in Connecticut. With me as always, my man, Seth Price set founder DC new backdrop. Today we're gonna talk a little bit about that. In a moment. Seth is the managing partner of Price Benowitz, your DC, Maryland, Virginia, New York, and South Carolina law firm, as well as one of the founders of BluShark Digital your SEO for law firms. So Seth here's the topic that I want to talk about today. And you can explain why you are in the position that you are in we are going to talk a little bit about video we teased last week, and a plan for the video. So tell us why you're in a different location today.

Seth Price

Well, I'm at the office in the conference room. And our videographer Devin is shooting up video as you now does several days a week. We are sort of, you know, historically, our deal with video, I've always been an SEO guy and we want to get the pages optimized, we needed video, but we would always do a shoot, you know, was supposed to be once a quarter that began every six months might be once a year where you would add content. And there were points. Over the years where video became very important. There was a point where Google was pushing videos so hard that a single video could win in the web results just by putting up there and tagging it properly. And like most things they bounce that realize, hey, this isn't necessarily good answer. But it's certainly a component. So at jurors, you know, there's people we have made the investment, we have this rock star Devin, who rather than dabbling and rather than just have somebody come in once a quarter or every six months is here on a regular basis to be able to not only shoot the projects that we have for sort of what I'll call the motive videos, put the FAQs, creating some commercials so that we can run some of this cheap, paid social, from a branding point of view, as well as God willing starting to sort of see, can we take advantage of the reels and TikTok and the eyeballs that are there. So that is the working plan for an older stodgier person who loves being at the top of Google wants to be there. And that video has always been an add-on not primary, great to be putting those resources and seeing where that goes.

Jay Ruane

You know, it's interesting. I mean, we all have had our experiences with the Chris product. And I think there's a place in the market for those types of videos that highly produced emotive videos, I think do resonate with a lot of people. But I think there's a whole video plan that you can have going forward. I mean, we've added, we're actually now looking for a full-time editor, we've got our videographer photographer, who's been with us since I want to say June. And we currently, currently as of today, have 500 videos, ready to be produced ready to be edited. And we have so much content that we want to get done, that one person really can't handle it anymore. I went from having, you know, no video to having me shoot it, edit it and get it online to now having somebody who's saying stop with the videos, you guys are overwhelming me, or give me another team member. And so now we're looking overseas to see if we can add somebody we had done some of the services like video husky, or videos that are out there that turned things over overnight. And they were great. I mean, I don't know if you remember a couple of years ago, it is the summer of 2019. I had some interns and they did the donut tour in their Mr. speed ticket car and that got tons of views. I mean, hundreds of thousands of views at this point. In fact, I just spent some time with those interns this past weekend. They were up from the south and it showed me that there are some viable video projects that you can do but I want to go through with you. So if you were to add a video to your office, it can get overwhelming. So what would you say should be somebody's attack point and then I'll go through mine and tell you how where I think you can you can make way with video.

Seth Price

And I think like many things right now I feel like we are doing our catch-up. Where are the holes and updates for things that we needed in the past? What I'm excited about. And again, I don't think it always has to be high-quality video something that Dev and I have been talking about that we're producing this for many people watching on phones, the overproduced what I've seen Jersey Boys do it other people really compelling content that's not super fancy. It's just consistent. And with either a brand or a personality running throughout it. So you know, I'm humble enough to know that this is an area that is constantly evolving. The people on the cutting edge, say, what would you do is have somebody because it's, I think, a collaborative process. And it's not, I don't pretend to have all the answers, we're gonna throw a lot of spaghetti at the wall and see what sticks.

Jay Ruane

Yeah, so I think, you know, I agree with you, you know, you got to take some chances, you got to do some things, there's a lot of, I see a lot of lawyers in our space, starting to dip their toe into video, and doing different things, you know, food reviews, and that type of thing. What I think you really need to do in these situations is really give the viewers a reason to watch you. Other you know, other than your glistening personality, you know, because, you know, I love the idea that video makes us seem approachable, much more so than static images do certainly much more so than popular culture doesn't really make lawyers approachable people. And so this is, video is really a great way to sort of make that connection. Obviously, using video on social is great. I'm really bullish right now on YouTube. Unskippable preroll ads. I mean, I talked to my cousins with their kids and other parents in the neighborhood. And you know, and even my kids, they're on YouTube constantly, man, it's unbelievable, it's, you know, back when our parents were, you know, where we are now. It was CBS, the Tiffany network, everybody watched CBS. And that was it. Now, it's YouTube. Everybody watches YouTube, nobody watches anything else. Their first look is can I watch it on YouTube? I mean, Google has a hell of the property there. And so one of the great things that you can do is actually grab those eyeballs, and target your audience with Unskippable ads, so they gotta watch you before they get to whatever it is that they want to.

Seth Price

Let me ask a question now. So we're using this since we're sitting here mapping this stuff out. What do you think are the most effective uses for those Unskippable ads? Is it branding?

Jay Ruane

It's hammering the brand over and over again. Now, one of the cool things that you can do in AdWords, because a sponsored YouTube ad, whether it's, you know, whether it's six seconds, 15 seconds, or over the longer versions of them, they are all done within the AdWords interface, and it takes a little while to figure out how to do it. Maybe one of these days, I'll put together a process on how you could do it pretty easily. I know, in my systems group, I have a walkthrough video on how to set up the six-second Unskippable ones. So if you aren't part of that group, people join up over there. But so really, the cool thing about that is you can actually do an ad sequence in AdWords, where they see certain videos in a certain order, which is great for really developing your brain. And I guarantee you, you've been subjected to this already by some other major brands that are out there, there's no reason why you can't do the same thing. If you have a compelling story that you want to, you know, tell people over multiple ads. But for me, one of the greatest responses that we've gotten is just the six-second brand brand brand brand brand brand out videos, because people are responding to it. I have one where I just you know, we have actors and actresses who just said the brand name for my speeding ticket brand, like 15 times in six seconds. And it's amazing how many comments people are like, I can't get it out of my head. You know, and they might be haters, but the fact is, they're remembering it. I know that's not the brand that everybody wants to have. But you know, you could do something as simple as a car crash, and then your logo and name and someone saying who you are. And that's it and just show that in six seconds. You know, I put one together for some friends. And then you could do some longer stuff. We had some inspirational stuff for our pardons practice 15 Second pre roll, that really works and it's unskippable.

Seth Price

And what do you mean by testimonials?

Jay Ruane

So here's the thing with testimonials. It's very tough to do testimonials in under 15 seconds because you sort of need a setup where people are talking. They really tend to lend themselves better to long-form things where it's a 30 seconds testimonial because you can get the context of the relationship. I mean, you can put up very quickly on a six-second or 15-second, a whole bunch of Google reviews. It has somebody's voice in the Google reviews, that would be very simple to edit and put together the video. And you know, I'm going to try that this week and I'm going to put something together. So we have that running. And I'll let you know what our response rate is to that. So that's certainly one thing that you can do. So they know your brand. What your reviews are, really doesn't matter to them.

Seth Price

Well in one sense, but unless you're just hitting it over and over again, and it's unusual, I just thought of one. I don't know if that's what you meant, but like somebody sitting there and reading the reviews that had been left as sort of a way of taking this from you have the static reviews, how do you make them come to life? In a private world? Yeah, yeah. Right. But right now, you know, when people come into the office, so you know, I'm watching what some of these marketers big funnel marketers are doing and you know, when you go to determine are you going to hire them, they have 40 different testimonials on their site. You know, is that a good touch point where you're killing somebody with so many good positive testimonials that's one way of going. The other thing that I'm just curious to get your thoughts on retargeting. I know it's getting harder. And we may or may not have it, especially within the legal space. But there, you know, I saw one guy really impressive on the marketing side pushing a retargeting program, but it was really just basically finding every different opportunity for retargeting and putting your stuff there. You know, we always push people to retarget or to get your thoughts on sort of taking that to another level.

Jay Ruane

Oh, so we added, that's actually a very active component of our social advertising. I've been doing it now for about three years, and it's highly effective. We have video carousel ads, where we have videos of a few people who've given us reviews. And so if you hit our website, and depending on the silo of our website, if it's criminal defense, if it's injury, and it pardons, if it's you know, depending on if it's DUI, depending on the silo that you're in, we've got enough short video clips, that after you've been on that site after you've been on that silo, we can then target people who have been on that silo and show them an ad that is an ad for reviews. Right? So specific, So yeah, so if you've been on my site, and you look for me, as a DUI lawyer, you know, tomorrow on Facebook, you're going to see a carousel ad that's got either we have A/B testing, so either a video, or multiple videos in the carousel of people leaving reviews of how we've done for them, or just a picture of our Google review. And it's surprising how many people actually will scroll through all of those videos, it's like 83% Get to the very end, we do five or six. And then there's an end card where you can get back to the get back to the website. Retargeting with reviews is a huge thing that we do is actually part of the process that we do in the firm flex Facebook funnel plan that we put up for people we actually will set up a review's retargeting campaign and also make it part of, your funnel. So that's, you know, that's highly effective. And one of the great things is, is when you are doing this stuff for the sixth second, or the 15, or even the 30-second stuff, you should be capturing B roll that you could then use to make those longer form videos that may not necessarily be viewed by a lot of people but can make the difference. You know, in somebody who might be close, they can really get a sense of who you are, and how you guys operate. That's, you know, so I say start small, rather than getting into the package that I know some people say, Well, you know, Chris says this, and I appreciate their product. But instead of going for the 30, or one-minute, gangbusters motive thing, I say let's start small. Let's get the small things going. And then increase from there. Because I think you can get a better bang for your buck, just hammering the brand. And you can target you know, different locations.

Seth Price

And I'm torn. Like brand is great Gary Vee says the brand, but like, you could piss away a lot of money and not see ROI. And the question is, when are you over a hump where that means something versus that, again, I'm not I have a percentage of the budget that goes towards it. So it's not like I don't do it. I'm just sort of skeptical that if you're not a big TV player with a brand means something in town, you as a criminal lawyer, it's a pawn tug, you know, I see this, whether it's like marketing for Blushark or for the firm. You know, there are two different types of Facebook ads, right? There's just branding ones and there's a direct response. It's very hard for us to show any sort of ROI from pure branding ones not that we don't do it like that.

Jay Ruane

Here's a response to that. So I run a branding play in my hometown as just the hometown lawyer. Don't mention that I'm a criminal defense lawyer at all if you know me, but my hometown the small town I live in has about three 35/36,000 People that live in town, so I'm running that play every day. I've been running it now for a few years. And it's six seconds of me smiling at my desk and it says troubles hometown lawyer. This week alone, it's mid-day, on Thursday, this week alone, I had five calls for divorces. I don't do divorces. But I now have five divorce lawyers that liked me this week, because I made five referrals. And that helps my criminal business grow. So, and my spend this week on that hometown video ad was, I think a total of like, $12. That's the whole week. So I mean, so I didn't necessarily profit right away, but My brand is growing. And that's what I want, I want to be ubiquitous. And so I'm gonna start to expand that out. Because, you know, my, the town I live in is next to the town my offices in and I'm doing the same thing in my office. And now this coming January, we're going to the next town over in each direction, to try to make those concentric, concentric circles grow. And so that's I just want to keep building and building and building my brand. And ideally, one of my partners, he's two towns away, we're doing the same play for him in his town. And then we're going to sort of trying to glom in together and be geographical, regional, and then move from there. So if there isn't, there's a plan for this. But, you know, but we're talking, you know, you know, 1000 views for $10. I mean, we're spending a penny of you. So it's not expensive in the grants, it's not like we're spending huge amounts of money, you can get valuable eyeballs and valuable brand impressions for under 100, under $100 a month, or even less, probably, depending on the size of your town or your county that you want to be in. The more you do.

Seth Price

From where you are for a second, you're talking your brand, one of the things you talked about in prior shows was stepping out of the day-to-day, in a couple of days how's it going?

Jay Ruane

We've had our best three revenue weeks, we've had since COVID hit. we've strung together and I know I've said it in other forums we call a purple week when we beat year over year, the same revenue that we generated in the same week. And we've done that three weeks in a row. You know, the day of the week isn't even over yet, this week, and we've already done that. And we've got leads lined up for next week already, I'd say they're going to come in and we could go four weeks in a row, knock on whatever what I can find. So, you know, getting out of my own way has been a big deal. In fact, I had lunch today with our chief operating officer about some changes that he wants to make. I'm 100% behind that. Because, you know, by getting out of the way and being able to focus on the things that only I can do, I've been able to make some tweaks and changes. And I have some experience and some knowledge in you know, the Google ad space and social ad space. And so I can take flyers now because I have the time and bandwidth to devote to them.

Seth Price

Michael Gerber, Michael Gerber would be very excited.

Jay Ruane

Yeah. So I'm in a really good place. And so that brings me up to the question that I want to pose to you. And it's, I know what I've done and where I'm going with this. But do you have plans to stop anything? Everyone always talks about what I'm going to do the next year. But I think it's a better thing to think of what can you stop in the coming year to make your business better. Do you have any thoughts on that?

Seth Price

I'll tell you one that I need to work on. And I've seen it very clearly at Blushark is I need to get I wish I've done at Blushark and I need to figure it out here as you're saying is getting myself out of the weeds. Something that I have noticed is that as I have aged, my ability to relate to nonmanagement has been harder and harder. I'm not particularly good at it, the patience is thinner. And, you know, in this current environment, for a lot of reasons, not a great recipe for success. So to me, I want to have less to do not just with day-to-day, but with anything granular and again, we're moving in the same direction. It's allowing your team to do things, but it's always not It's no panacea. You know, I'm gonna give you some good news, bad news. Last Monday, we did a virtual holiday party for our international team. Awesome. I didn't know about it till an hour and a half before there was an email out to the firm don't get me wrong. An unapproved firm-wide email by somebody didn't follow the chain of command. The person in charge was on vacation. So it goes out. So we got done. It was fine. It wasn't the greatest thing. It was an amazing talent from America's Got Talent for like 800 bucks. We had a guy who had appeared on America's Got Talent put on a great show. But that extra piece where you might have some sort of activity beyond the show was very much, hey, you know, what's going on? You know, in Peru, it very lacked data. It was not well structured. But you know what, we got it done. So it was imperfect, I got out of the way, it wasn't really what I would want, it wasn't excellence. And so as frustrating my okay with something that got done, it was fine. One of our administrator's staff stepped up and was a nice emcee, and did a decent job. But it was odd messaging the firm to nonvirtual people. Were they supposed to be there? Were we not supposed to be there? The first thing, that went out was something that had as my kids would say, some cringe factor on it. It was successful. I was out, I didn't have anything to do with it. But How much cringe/imprecision is not the way you would want it done? Are you willing to give up? Because it's gonna happen. And how do you balance that?

Jay Ruane

That's a really, really tough question. As your firm grows, it's still a piece of you. Because I mean, at the end of the day, it's your name is the first name on the door, and you sign all the checks on the front set. So it's Price Benowitz. And you and you have a certain level of that you expect production value wise and that type of thing. And I think if it was, you know, Acme Corporation, you wouldn't have the same necessary, sort of, I don't know, I don't know how to say it, you'd be more tolerable for something that's less than when it's not your name on the on the front door.

Seth Price

And there are things like our firm holiday party, you know, things that were done one way in the past that had a reason. I'm a big fan of not having people sitting in chairs all night, but milling around, not putting enough tables and chairs for everybody. But people have their food and they continue to be social. Should I care about that? Is that part of the fabric of the firm? Or my turn that over to an administrator? I love this woman, this woman is yours. Great. I hope she stays for you don't know how, you know, we're still in the honeymoon period? How much should I be giving say, Hey, this is how we do it. Or this how we've done in the past and add your stuff to it. I'm trying to give some freedom, she moved from a DJ to an acoustic band. She likes the guys, I'm like, you know, nothing ventured, nothing gained. but how much should you continue to have a thumbprint from a met like, even from a discussion point of view from up here? And how much you say, Hey, do it any way you want. You know, you're so good with systems. In theory, if I was better, she might be able to pull some out and say hey, we had six tables of eight seats each and we ordered, you know, you know, I always say order 75 or 80 cents on the dollar for the number of people, you're coming for numbers, because of last minute cancellation. They're all these things that sort of I have in my head. How much of this should I be like, You know what, it's going to cost me 20% more, let her do it anyway she wants, you know, and that sort of the struggle. Like I mean, I definitely pulled back and I have a person but I'm not fully out of the weeds.

Jay Ruane

So this is a really good question. Because, you know, this is the type of thing that the person who is designated to do the work that you're no longer doing. I think what they need to do is they need to have a 5 to 10 minute conversation with you. What's your vision? And are there decisions that you've made in the past that matter to you now? And you might say, yeah, we had a band once, and two of the guys in the band got drunk, and they couldn't do it. So I will always only go DJ right? Now, then she might say, well, you know, I think I can trust this band. And I'm willing to, you know, I'm willing to plant my flag here and go with it. And then you say, Fine, but know that I always did DJ for this reason, or I always picked the venue like this. Because we have X number of people that are vegan, and they we always make sure that we have a vegan cater, you may not know that, you know how many, you may just think I gotta get people in. It's sort of like the whole wedding planner thing. You know, the venue, wedding planner comes in and sits down with you. And they say, what's your vision for your wedding? And then let's get you as close to that. Because, like, you know, and I do when you read a book and then see a movie, right? You always say the book is better. And you say the book is better, because you saw the book in your head as you were reading. And what you're seeing on film is what was in somebody else's head, right? And so there's a natural bias to what you've thought in your head as being better. But it may have actually been better on screen than what you were able to produce with your limited imagination. But I think the person who's executing it needs to do is to try to spend some time and get into your head, no matter what the project is, hey, I want to you know, we need to hire some people to work a couple of events for us. Okay, tell me what you see as the person and get that and have that conversation because if you're not doing that, and it's something that you really should be thinking about, anytime you're delegating everything in your office, you know, what do you try to have that conversation? Here's my vision. It's like, what we talked to a lot of people about with vision. You know, I got very granular 10,12 years ago about my vision for my firm. And it was really more about a vision for my life, and what I wanted to be able to do with my time. And so now I was able to build to get to that a lot of people are reticent, or downright opposed to actually committing to writing, what their vision is, because it changes every week, I want to have big cases, I want to have a steady stream of cases, I want to take three months off every summer, I love trying cases, what if you love trying cases, you can't plan to take three, three months off every summer. Because that takes away 75% of your ability to try cases. So you have to be honest with yourself and define the vision, I think, and that's part of the conversation that you have.

Seth Price

And this is a longer conversation. You know, just as video is, but I feel like, you know, it's one thing to try to pull yourself out of the weeds. It's a question of, what are the you know, it's two steps forward, one step back, when you find out, hey, you're doing a virtual happy hour, and your own firm administrators don't really know what's going on with it. That's a scary moment. Now, did it really matter? No, it went off. But it's fine unless it's not fine. You know, and so you look at people who were like, I want to take a two-month sabbatical and not be there. A lot of the coaches out there that have larger-scale followings talk about you should be able to take this. That was a number of years ago, this was their big mantra, six, eight weeks out of the office and nobody should bother you. I'm not sure that's good, to me, again, I don't have as much freedom, but I would rather somebody check in and make sure that top line things are there because you'll have a better chance of stuff when you come back being that the people rowing in the direction you want them in. Because it doesn't take a lot to go off course.

Jay Ruane

No, it really doesn't. It really doesn't no matter how systemized you are. There's always that opportunity when people view things differently and see things differently. That you know, they can make decisions in your absence that really take you off course really quickly. Here's a question I have for you. And this came up recently, I forgot what I was watching online. But we talk about risk. And I want to end with this because this segment might go like five or six minutes. So I don't want to go over too long. But I just this will be the last segment of the show today, folks. And we talk about risk. But you and I are not really in a risky position anymore. I don't think and yes, there was some risk with Coronavirus and everything like that. But we had systems and operations that were able to churn our way through it. And we got through it. And yes, there was a revenue decline. But we're smart enough to figure out where it's going. And, this comes about with people expecting raises and people wanting to be partners. And that type of thing. And how you compensate people and you say, Well, you know, I deserved the most compensation in the office because I have all the risk. But really, at the end of the day, What risks do I have any more? I mean, yes, I'm on a lease, okay, I'm on a lease. So I have, you know, half a million to a million dollars worth of exposure on that lease. But I've got the employees in place, I've got the marketing in place, and we are generating a certain amount of incoming cases every week that is seemingly growing. I hope it's grown more in 2022 but it's not the same as when I hung my shingle 20 years ago when I was going out on a wing in prayer with no staff with no revenue to be able to do it. And I'm wondering, does there come a point where the argument Hey, I'm the partner here and I have all the risk gets lost because you know my business is functioning pretty well and there's no more risk for me?

Seth Price

Time out, I'm not buying any of this. First, on the plaintiff side massive risk you're laying out money, courts may be closed, laws may change, and you may get shut down huge risk. Orion McKean sits there he's rolling he's doing great massive risk there. You, I see the same thing. Look, are you going to be going under today or tomorrow? No, you took one of the biggest hits you could avoid this next variant doesn't make it worse. But like, I'm not buying this, the risk of employees doing crazy stuff that you get sued for. Malpractice, we had a guy I don't want to give too many details completely go off-reservation. And, you know, it looks like maybe one lawsuit out of it. Is it like Kalanick, catastrophic wasn't known as insurance will be taken care of. But like there's a risk at every turn. So it's a sort of, like have you minimize it over time by having systems by building things by having a track record by like, getting upgrading your marketing, like, there are all these things that you're doing that are positive. But that said, I think you are, you're in like, it is an emotional roller coaster I go through on a daily basis, I think I'm doing great. Google just had some sort of bizarre local algorithm update, when you're crushing it, and anything changes with the algorithm, you're gonna be doing a percentage less well, like, you know, we staffed up with excess bandwidth in our planets practice right now. That's it. I've never been there, I've always been the opposite. So now the valid question is, can I get enough good new cases in to fill that be so that I can sustain to sustain that I keep during the back of my mind, John Morgan, grow or die, you know, so and that's scary because I'm pretty big. So more growth, more things. Again, we made smart short choices, we've sort of curtailed some of our lease obligations during COVID, we did the things we could, but to say that you're not there with risk, I don't buy.

Jay Ruane

Well, and that's the thing. I mean, I guess maybe I'm not appreciating all the risks, because I'm looking at you out here. But my risk assessment is different. I mean there's a risk from leaving my job at 19, in 2000, in the spring of 2000, where I had low income, but it was guaranteed, versus hanging a shingle and having nothing there, and literally surviving off of free beer nachos at a local bar, where I knew the bartender, right, you know, now, you know, I know my business is going to generate X number of dollars every week. I know, even if I have a rough week, you know, and I keep a spreadsheet of, of my weekly revenue.

Seth Price

Look differently, I mean, every Monday, we're starting from scratch as you are. And again, I don't want to change your mindset. But like, that's a risk, we're seeing stuff you want. Do you want to risk? you wanna sleep less well? Political changes, as we've seen elections go differently, as people say enough of these crazy prosecutors that are throwing the book at everybody and filling up the jails for for-profit organizations. Like when that happens, your revenue goes down, not insubstantial. So like, it's admitted.

Jay Ruane

Oh, look. I mean, I had a huge expungement and pardons practice that was just legislated away from me, it generated a million dollars a year, and the only people now that will have to get pardoned are going to be sex offenders and wife-beaters.

Seth Price

Now you got the reviews, you got some gravity toss, what can we morph that into? That brand, I mean, you're pushing the irregular thing. But is there something, this is your homework to next for next week? Is there something a widget that just like that could become another replicable SKU at a low dollar high volume?

Jay Ruane

So what we did do is we actually rebranded it as the firm name, and opened a new office with that. So now that the new office opened up with 155-star reviews, and that we've added on another 30 of them. So they're not saying all parts it in the first

Seth Price

As part of your practice, though, so it's not you know, it's there's a common theme to it. So anyway, look, I love this, I don't want to drive you crazy. I'm glad that you can sleep at night knowing no risk. And I sleep well don't get me wrong. But I spent my morning talk catching up with Lee Rosen, who's in Bangkok. And this is a guy who had zero risk, right? He had no daddy, no employees, you know, assets. He had one share conference room and an entire state running an 1112-person practice. Like, there are ways to mitigate it, you and I always joke with him, like, I love you. I love what you write, I love your whole philosophy. And I follow none of it. So we have a joke. But, you know, I feel that some of that is psychological. It goes up and down on a minute to minute basis.

Jay Ruane

Oh, it absolutely does. But I'm just, I mean, maybe I'm just feeling it coming out of Corona as much as we have. I mean, we're on our way back, who knows what the next. I mean, there's going to be more and more variants are going to come out.

Seth Price

I gotta say you see White House stopping you know, parties, you see the UK talking about restaurants being I mean, like, we got a mitzvah coming up and the end of the first quarter and, you know, if I was a gambling man, I wouldn't put 100 cents on the dollar, it's going to happen in person.

Jay Ruane

So this weekend is my parents' 50th wedding anniversary. And all of their siblings were coming in from all over the country to have a dinner it was gonna be small, is only gonna be about 25 of us, you know, siblings and their spouses. And in the last 24 hours, they've all decided we're not traveling because they're all over 70, some over 80 and they're not going to take a chance with the latest variant and it's just sad for my parents. We're going to set up and do zooms so that they can sort of be there. But it is what it is, you know, it's the world we live in now you kind of have to just address it and move on. So that's the life that we live now.

Seth Price

Well, to be continued, but this is awesome.

Jay Ruane

All right, this was great. So that's gonna leave it for us today. Here on maximum growth live. Of course, you can always follow us on our own podcast. If you haven't caught the live show, or you want to take us on the go. Just look for maximum growth live wherever Podcasts can be downloaded. Of course, if you want to stay up with Seth, you can follow his SEO Insider.

Seth Price

Oh, big news, we are taking the second season, we're going to make it the law firm insider so that we can show that Ringsend is still the SEO geeks, but there are some people that want to go beyond SEO.

Jay Ruane

I love that. I love that. So pay attention be one of the inaugural watches of the law firm Insider. Of course, if you want to stick with me, please join my systemizing your law firm for growth Facebook group where I put out a whole bunch of systems. I've got a whole bunch that I'm going to release over the next couple of weeks, all about how to run your household. I know we talked about growing your law firm. But I was able to find a resource online that was really quite good. All about how to run your household what to be doing monthly what to be doing quarterly. So it's going to be a system to keep your house in tip top shape, as well. So please join us there. And of course, you can always find us here every week live Thursday 3pm Eastern 12pm Pacific on your social platforms. But for that I want to say bye Seth. I'll see you next week. For me J Ruane Have a great one, folks. We'll see you next week on another edition of maximum growth live. Bye for now.

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