S4:E19: How to Spend, and on What?

Join Seth and Jay as they discuss if you should open an office or spend that same money on marketing, if you should consider bonuses and benefits part of total compensation when deciding what to do with either 401K match or disability (and does it keep people?) and Chat with Carson and Melissa from https://theleague.law/ about creating a safe space for women in the legal community.

Transcript

Jay Ruane

Hello and welcome to this edition of the law firm blueprint. I’m your host Jay Ruane CEO of the criminal mastermind, as well as Ruane attorneys but that guy over there in the bright red shirt today, I never see you in a bright red shirts

Red Sox colors, you know, I guess I mean, maybe giants but giants AI is blue right? So anyway, that guy over there Seth price CEO of blue shark digital, as well as managing partner of Bryce Bennewitz. Your powerhouse, awesome, awesome. Washington, DC, Maryland, Virginia, South Carolina, Idaho, Washington state, Oregon, North Dakota, South Dakota. And Timbuktu says how’s your week going this week going? Well, the I know there’s a Jets fan, you probably would have taken this but a draw to the to the commander’s brutal. But it’s been a good week, I’m looking forward to got a great interview coming up today with the women who are running the league,

Seth Price

from Blue sharks all in on that and things are clicking good stuff and a year works a lot of time working on what bonuses were paying out. And, you know, I got a topic that I want to throw out to you. Okay, which is, which is top of mind. What are people’s thoughts? When you have a decision, let’s say you have a staff member, and they’re at 70. And you know, there’s inflation, and you need to be able to get that salary up, potentially, because you want it to get to an important staff member, and you have $5,000 that you feel should be bonus. Let’s say it’s been a good year, and you want to bonus them. How do you allocate that between bonus, where you’re saying, Hey, here’s $5,000, you’re still at 70 versus raise, if you assuming again, you can always say both, but that what I’m saying assuming finite resources, are you better off with saying, thanks so much for the year? You’re $75,000 next year? Are you better off saying here’s $2,500 of a bonus and 72, five next year, which you know, every 5000 you go up make somebody more likely to be sticky? Not looking around for money somewhere else is the bonus thought of his salary? How do you how do you sort of allocate bonus versus salary? Okay, so my first thing is get this raise conversation away from the end of the year. You know, I do my stuff in August and September, because I specifically don’t want it that it had to come into the time around when potential bonuses are coming up. So that’s the first thing. Second thing I do is I actually tie bonuses for not only my intake team, but for my legal operations, paralegals and support staff team to certain KPIs per quarter. And so we said at the beginning of the quarter, here’s what your bonus is going to be. And the bonuses are going to be if you hit these KPIs. So they know what that’s so so there’s no holiday bonus in my world. I don’t believe that, I guess. And this is something that’s interesting, because we started that way, as a law firm, when we were purely criminal defense that we put most of our money into raises. I’ve had another sort of pivot question, which is 401 K match versus taking that money and putting it to salary? I get dinged for not matching, but I try to throw every dollar I can on top of salary. What’s the right answer? No, because a lot of my opinion, it’s not because

Jay Ruane

401k match is CTE. Here’s and this is funny, because this is something that I talked about a little bit in the law firm growth Summit, or this week. All of us as lawyers, and as business owners tend to suffer from something that’s called deformation. professionnel. All right, and I know it’s a little fancy for it’s there for you. But that is his tendency to look at the world through your specific eye viewpoint. So talk to me how so I believe and this I’ve gotten this from employees who have departed in their exit interviews. So that’s why that they look at 401 K match as free money.

Whereas if you’re putting it onto their salary, they’re earning that money. So if you’re, let’s say you have somebody who’s making $75,000 a year, and you’re matching, and they’re putting 2500 into their 401 K and you’re matching that much, right? You whatever the numbers were out there, they seem as they’re getting a free $2,500 From you, you’re paying out seven, they’re paying, you’re paying out essentially 72 Five, right because they’re getting 70 they’re putting in money and they’re and you’re matching sorts of 72 Five, you take them and you give them a salary of 72. Five, well, they’re working for that. Nothing’s free. There’s no extra bonus for them.

More money. Agreed, I look, this is what this is why? Okay, so you now they’re at 72 Five, we I started the first part of the conversation, you take the $5,000 bonus, we’ll get back to that in a second, you take 2500 of it, and you put into salary for next year instead of at the bonus, hypothetically, right now they’re at 75. They’re one notch when they look around and look at salaries. Now, in theory, they could say, Hey, it’s 75. But this guy is a match. And that would bring it down. So a rational player, this should come out. The question is, is top line salary significant in retention? I think top line salary is significant and retention, but we’re not talking, you know, a 10 or $20,000. Swing. I know, but $5,000 is not nothing. And the $5,000 that they’re getting is their weekly paycheck, that’s going to pay their bills. I hear you, you’re gonna know. That’s why I’m asking it. I’m not saying I haven’t.

That’s why I That’s why I go, I get this out. Let’s get this out on the blueprint. I’m very curious how people think of it because in a competitive market, topline salary means a lot. Right? You want to be able to be competitive there. And is the question. You just said it’s free money. Is it valued? Do people if you have, hypothetically, I just had a decision? Do I include disability insurance for the firm? And ironically, DC? I’m sorry, you don’t have that already. We don’t have like a long term disability, you know? I mean, maybe maybe I’m bad. I max out 401 K matches, I have long term, I have short term, I give them everything. And people have still left to go to jobs that don’t have those things will call But, Jay, but that’s my question. Do any of those people leave for money? I don’t think they left.

Seth Price

Again, and there’s no good answer. Right? I admire the way that that’s done. I have seen that for us that part of it is one of the thoughts is I want to give people money, they can do what they wish with it, meaning if they have more money, they can put more into their 401k pre tax. And that’s their decision. If they want it now they can do it now.

And so again, this is one of those things that like a lot of you know, we’re going to hear, you know, part of the next segment where we have people talking about this shows that women have, you know, struggle of a business owners. It is lonely, and it’s you’re sort of in your own silo and what is right, I look, there’s nothing wrong with what you’re doing. And you’re also in a rural Connecticut area. What from my perspective without rural works in New York City, it’s that rural we made right but you’re not gonna You’re not. You’re you’re not competing with New York salaries. Are you? Oh, absolutely. So I mean, that’s the New York salaries every I’m in Fairfield County, we’re like, you have a discount. Because what is what is a commute to New York cost from your from your train station $40 a month. Last time, was everything else plus gas to get to the station, plus, you know, expensive meals in New York when you’re having lunch, etc. My point is there I have equated for me and this is not even Connecticut to New Yorkers, to me is a huge chasm, just suburban Maryland into DC is a five to $10,000 a year swing when people went virtual. Our perspective was it was internalized. And anecdotally, at a $10,000 raise by not having to get parking if you did that include parking at the train station.

Seth Price

For us, we pay people have to pay for parking at Metro, they have to pay for Metro, they have to pay the time involved all those things. I used to think it was around five, it’s probably about seven or $8,000 of actual value by not having to commute to the city ask you this when people were away, did you not give raises then, because they were seeing more in their dollar in their pocket. I think that there was a lot to things. During COVID When the numbers were much lower. We were not in the market of doing massive raises, and people were happy to have their jobs. But then second thing happened. We started seeing that great resignation, start to remember that far back where people were making these moves. And I know for myself and I’ve spoken about this, that entry level jobs in DC went from 35 to 42 with a little bit of overtime to 52. Overnight, nobody sent me the memo but it was clear the market had shifted. Part of the reason that we jumped on the international components so quickly, and I got another dovetail for that that before we get to the the women I’ll go to but just wrapping this up, remind me to come back to to the international question. But talk to me a bit about you know when you’re doing

So right now you don’t have the commute. Now New York can compete better if they’re allowing people to hybrid or work from home. And all of a sudden, has that affected you at all that some of the New York places See More, more desires, you get into prestige of a New York office will not having to be there. Yeah. Well, that’s what we’re seeing. We’re seeing some of our people, you know, New York is saying, come in one day a week. And when that’s cool.

Jay Ruane

They were like, wait a minute, I get the prestige of New York, I get the salary of New York, but I’m only working there one day a week. And I get to go that night and go to go to

Seth Price

go to a show have a dinner, have a lunch in the you know, it’s it. That’s a pretty cool I take that gig to New York one day a week. Yeah, I mean, I wouldn’t mind it to be honest with you. But you know, I don’t know. Maybe I would after after a while. But you know, it’s funny when we go to that burger and lobster place every day. I wouldn’t go back there. Seth and I had had had lunch at a burger lobster place and it wasn’t that good. I would I would go back for like five napkin burger for sure. That’s where we should have gone. But we were just wandering around. Okay, I got something. I got a final a final topic unless you want to finish up with something on this. Okay. So this is the final topic I got for you for this was okay. I’m sitting there. Thanks to Jay, we got a kick in the ass. And we built that our international team. Very proud of it, right. We got people who were speaking English who had been living in the US school in the US, we really did a very nice job. Some of those people are on an intake. And we’ve heard a recorded call with the ultimate cringe where somebody asked where somebody lived. And they asked if it was in Virginia. And it was an obvious answer. And I realized that I missed a step. You know, we were built I guess we’re getting 90 95%. But you know, people are talking about it. But I have not seen anybody do this at scale. Rob Levine’s talked about this, but it’s not being offered third party yet, is when we’re doing these, we’re bringing people in their part of our community, we’re including them in our on our stand ups, we’re including them in our we have virtual office parties, we’re doing all those things great. But we have not taken the time on certain culture touchpoints not culture, firm culture, but geography, politics, sports. And again, I don’t know if you’re already doing it. But we are just launching a program, which will be including these topics in some sort of quiz short format to make sure that when somebody says, Did you see the commander’s game, they’re not going to say, what’s that? So so this is really interesting, because this is something that has,

Jay Ruane

has come up recently to my audience, my clientele, because we had some trouble with people were coming by a local office and saying, I think I’m outside your building, but they weren’t quite sure. And the person who was remote, had no idea if they were actually outside the building, because they don’t know what the building had looked like. So so what I did was I test Luckily, I have an in house videographer now and a marketing person. And so what I did is I actually tasked them with creating a 45 minute, welcome to Connecticut YouTube video. It’s not necessarily something I could show to the whole audience, because we do talk about certain things in there. But maybe I can sanitize it and and link to it in the blueprint, Facebook group in January, I’ll get to work on that. But we talked about just so you know, we talked about where we are geographically in the world, what our weather patterns are, like, we actually have built into Slack a, here’s the daily weather that’s in Connecticut, so that all of my remote people know if it’s snowing or raining, so that if that comes up over the phone, they get that information. We talk about Yankees and Red Sox, we talk about giants, jets and patriots. We talk about the culture of Connecticut, which is the you know, your your hat, your half a step ahead. But nobody gave us a memo that said I should have just Hey, Jay, what do I need to do next? That didn’t go to you? That’s the biggest thing. You just got to say, what what am I missing here, Jay? But you don’t always right. And then I only got it and everything else. But I only got it because somebody was outside of my office up in New Brighton saying I’m in front of a brick building. But there’s two of them here. Which one is yours? Well, right. And so

Seth Price

you know, we all have our holes. For me. That was never a hole because I was so paranoid. We haven’t talked about this in a long time. But historically, Google would call and try to find out if you had a bullshit office, and they call you from a 650 number, some guy in India and ask you questions, you know, what’s the coffee house name next to your place? And if you didn’t get it, they take you off the map. It was a big deal for a long time.

And that you know that I haven’t heard as much of that. I haven’t seen those test calls in a long

Fellow get them. But we always had binders for everybody. When we were in the office where you knew everything geography wise, that was there right now we have so few people coming to the office, it’s been less of a concern. But, Jay, you’re exactly right. But the question is, yes, it’s geography. It’s, you know, greater geography for your state, that you just want to be able to make sure that when somebody calls, yes, there may be a little accent, but you want to make sure that they’re not feeling the fact that that person is not somebody they can relate to. You don’t want that, as my kids would say, cringe moment. Yeah, absolutely. Absolutely. And, folks, if you’re doing this right now, I gotta tell you, and I went to the effort of actually creating a video, because I couldn’t necessarily find exactly what I wanted. But I guarantee you, there are videos, half hour, 45 minute videos, about your local area, already existing on YouTube, all about Tennessee, that you could give them or all of all about, you know, Dothan Alabama, you could give them so that they at least have something to work off of it’s not proven.

Step J not every is crazy. Like you with an industry, the videographer is going to do all that. How about just here’s a map. Look at here, here’s a map, here are the list of the for us counties or cities within it. And just so that those names are in their mind, you know, just there’s a certain amount of spelling bee making sure that you’ve heard of the name before, at some level. So it’s not a blank stare. No, absolutely, absolutely. That’s, I mean, that’s the kind of stuff that you need to do to make sure that you’re right. So I just had the epiphany that I was not just geography, but sports pop culture, because I’ve taught again, this was pre COVID. Everybody in house, I had rules if somebody called from 215. I’m like, is it Pat’s or Geno’s? You know, it was like they were touch on it. Luke’s is what the answer is, I understood, because that was even better, right? No, it’s neither. It’s Tony. Look, that’s the point. If you know if it was if it was Sally’s or Pepys, right? Well, you’re stood. But is it 312? You cubs are White Sox? The answer? I don’t like baseball fine. But at least you’re demonstrating something. And I feel like I’ve lost that I did. We got the we got the cost down. We have people there. The calls are being answered. So this is part of like when new people talk about all your intakes. Like it’s a whack a mole game, right? You need enough staff? Oh, salaries went up. 40%. Nobody told you right now. Now you’ve done that we’re having these discussions about where to allocate 401 K money versus bonus money, complicated formulations, then those people either, you know, have job turnover, and, or burnout or whatever, you know, whatever it is, I’m talking about intake specifically, there’s no magic answer to that. But if we’re going to do this, and I applaud you, I really thank you very much for having given me this, you know, this push to sort of say, Hey, this is global, and that we can go everywhere, but it’s not set it and forget it. And the idea is it’s not a free lunch. And if we don’t do these things, and again, if you have the resources for a video, great if you don’t, here’s a frickin list of these things and just talk about it during your meeting. Yeah, yeah, talking about during the meeting, I like doing the video. So I don’t have to deal with during the meetings. That’s I you know, I mean, but not everybody has that bandwidth, the resource. And again, do what you love, if you love that great. And that may be it because it’s sustainable. I’d love to turn it into a training where it’s then part of it, and you don’t have to resell it. But I feel like if it becomes part of this, and that, I hope, my hope and wish is that it becomes something that people enjoy because they’re learning about the United States. how a bill becomes a law, get some of the old cartoons, you know, what are these things that make people more connected and understanding what’s going on? Speaking of how a bill becomes a law, our good friend, if you haven’t seen it yet, I’m gonna segue our good friend, Trayvon who wanted me for his work on The Daily Show amazing how a bill becomes a law now when he did that segment of daily show if you haven’t caught it yet watch 38 at the garden all about Linsanity for a while I watched it that was it was I forgot it was him. Yeah, I watched it and sent him a note afterwards. Amazing documentary. Alright, so before you before we get too far afield with other shows already, let’s just let’s let’s let’s flip straight to the league. Let’s get these guys in. Alright, let’s take a quick break. I’ll kill the cameras. We’re back. Let’s tell them what we’re what’s coming. Right we have Parson and Melissa coming. And there they are the co founder. They know Malini is involved blue sharks, a digital partner for these guys. But it is an amazing organization that is working on bringing women within the legal sphere together. They’re kicking off at National Trial Lawyers Association Conference in January. Jay, take the flip flip us to them. All right, cool. We’ll be right back. Just give us literally like five seconds. I just got to bring the care

Jay Ruane

What’s up? We’ll be right back.

Seth Price

We are back, Carson. And Melissa, great to have you here. Melanie has talked nonstop about the league. And we’re thrilled to have you guys here to fill in our audience on what is going on, Melissa, what is the league? Thank you so much. And thanks for having us on. I’m so excited to be here. And to be talking about this, Carson and I have been working for gosh, a good year on the back end, kind of conceptualizing what we’ve built in the league, and the league is a community for all women. In legal, it really is sort of emulated and inspired by my relationship with Carson. And this last year, being by far the most difficult year in my life, and really kind of seeing a lot of those relationships and friendships that I have had in the industry, and seeing those

Melissa

really develop and grow throughout this last year. So Carson really just stepped up in the most profound way, this last year, as you know, really starting as a colleague and somebody I’ve worked with in the industry and really becoming a best friend. And then seeing how that has changed our lives, our relationships, our business. And, you know, Carson came to me, I don’t know, maybe six months ago, seven months ago and was like, What if all women in the industry had a connection like us? What if every woman in the industry had one person that they can call one person that they can go to for professional advice? personal advice, a crisis? Right? What if every woman in this industry had one person to show up for them? And, and so we built it. And we really said, Okay, who do we want to be part of this team? And how are we going to do this because we can’t do this on our own. It a goes against what it stands, what it what it really stands for, which is a community. But the, you know, we have all these different connections. And Carson and I are in very different parts of the industry. And when we came together and said, Who do we want to help conceptualize this, and build this and turn this into something that’s going to be impactful and real. And, and so we literally went through our network of who are the women that inspire us the most, and who are the women that just get shit done. And we built this amazing board of just powerhouse women. And we’ve been meeting weekly since that day. And it’s been the most exhilarating, energizing experience of my life. I’m building this with her and we’ve launched now and gone live and starting q1 2023 We’re really launching as an educational platform, focusing on four pillars, personal development, professional development, individual financial management, and the celebration of women through philanthropy. So super excited to get this going and to get the word out there and get every single woman in every single office across the industry attorneys vendors, paralegals, administrative personnel, law students. This is for all women in the industry.

Seth Price

That’s awesome. You know, Carson, I know you have a front seat to one of the greatest organization building. You know juggernauts out there between NTL and association management, everything else. Tell me a little bit about how what you’ve learned working within this Dothan, Alabama, Juggernaut has been in sort of empower you to help take this brain trust and try to make it into something really substantial.

Carson

Yeah, I’m I work for legal associations management. And so we own and operate a variety of specialty associations across the legal industry. But one that we’re most well known for is the National Trial Lawyers. And we’re very proud of that, um, through my experience, working with associations, and what I see the importance of networking, and cross, building these relationships across the country, not just in your local areas. And that’s something that the National travelers is really proud of themselves on, and really worked hard to create that type of community. So we wanted to take that same type of model and apply it for women. So the national travelers is obviously made up of trial lawyers. And then you have associations like in TVA that are for vendors, but there’s nothing that bridges that gap. There’s nothing that fits the mold for your marketing personnel, your staff personnel, you know, your support people, there was nothing that that fit for a category like myself, for example, because I’m not a vendor. I’m not an attorney, but I live and breathe in the legal industry and I love it and I love working in this industry. And I love meeting women that enjoy that. And so Melissa has been so encouraging, and empowering, because she’s just kind of a badass woman. And she was like, you have all these resources, you have all these connections. Let’s let’s do this. Let’s expand it. So through the support and love from Keith Gibbons and chase Givens it’s been it’s been a really good experience.

Seth Price

Awesome question as we wrap up the segment what you know, how do people get involved what’s what’s the next step.

Carson

So you can join at the WWW dot the league dot law. So since we are a new organization, and we’re going to be kicking everything off in 2023, instead of a membership fee, which we will apply in 2023, we’re asking for a donation. So it’s whatever you want to donate to the organization, it can be very small can be very big, but we want you on this journey. So once you donate, you can become a member, and then you are part of the community. And we’ll be doing educational programs, virtual meetups throughout the year, it’s very exciting. It’s a really good way to bring all women together.

Seth Price

That’s awesome. I know blue shark is really excited to be part of it. And you guys digital partner, Jay, any final question?

Jay Ruane

Yeah, you know, really, it’s, it sounds amazing to me, because, you know, in every in every industry, but especially in the law, you know that something like this is I think is needed, it’s time. And I think it’s going to be wonderful for the women that are out there, I know I have seven rockstars in my office, and I’m going to encourage them to participate. Because, you know, it’s this journey of being a lawyer, sometimes, even if you are an affirm is incredibly lonely, because you do spend a lot of time at your desk, just working on your file. And there’s a sense of vulnerability to even just admit that you are in need of support. And my wife’s an attorney that works with me. And we’ve had heart to hearts about, you know, expressing his vulnerability, and how she feels intimidated in some aspects to actually express it when I’m trying to be as supportive as possible. And I’ve had her go to the other women in the office and, and try to encourage these conversations. But to see it happening on a national level, I think is really going to help because there are solos that are out there that don’t have it, there are other people connected to the legal industry that don’t have this sort of outlet. And I think it’s going to be a fantastic solution to really sort of lift all, you know, a rising tide lifts all boats, and I think that’s going to be something

Carson

website.

Jay Ruane

what it’s all about, I mean, look, I’m gonna be perfectly honest, I don’t know what it’s like, I’m a white male in a white male dominated industry. So for marginalized people, for women, for people of color, I can’t, I can try to be as inclusive as possible. But they’re just some experiences I will never get to have. And I don’t understand them. I want to help. But even even trying to help, I could be misguided. So I think having a forum where people can talk about this help do some education, and also really just provide the support that’s necessary, is going to be life changing for a lot of people, I really commend you for what you’re doing. Thanks, we

Carson

wanted to start, we wanted to create a safe place for women to not only be vulnerable, like you were talking about, but also have the courage to be ambitious, because inherently, a lot of times, it’s kind of a Will you stay in your corner. And it takes another powerful woman because when it comes from a man, it’s just like, oh, well, that’s too aggressive, or I’ll be seen a different way. But when you have a group of women that are encouraging and supporting you, you really can go places. And we just believe that there’s power in numbers, and I’m very excited about

Melissa

the communities. And Jay, to your point, I just, like really thankful for your ally ship there too, because I think as much as it’s so essential that all of us women work together and band together in order to elevate one another within the space. Personally and professionally. We need allies, we need, we need the you know, we need all the men on our team helping us accomplish this. We do live in this male dominated space. However, it’s really the face of the industry that’s male dominated, because when you look at the offices across the country, most of them are primarily run by women. So what are we doing to support those women in the space and and you know, a lot of those women are not on the circuit, and they’re not at these conferences, and they’re not at liberty to create these networks. You know that stuff? God. Right. Exactly. So this is really essentially creating that, that opportunity for all of these women. But again, having all of you go all of the men going back to their offices and saying, hey, there is this organization that exists now. I want you to become a member. I encourage you to become a member. I want you to be involved and really sort of empowering them to do that. We need that. I mean essentially We can’t do that without you. And we’re stronger by doing it together. Awesome,

Seth Price

awesome. Carson. Melissa, thank you so much for sharing this excited to see what’s coming forward in 2023. And I assume they’ll be a big NTL kickoff for this.

Carson

Yes, our first event, we are going to show up and support the Women’s Forum that will be happening at the National Trial Lawyers Summit. That’s going to be our first meet up to kick off the week, it’s just supporting women and showing that for one another,

Seth Price

I will be there and I can’t wait to toasted with with both you guys.

Melissa

There’s Thank you. And we’ll be right back. Awesome.

Jay Ruane

Well, that that was great. I mean, you know, I definitely believe that the league is going to really sort of help elevate the conversation, provide a forum for women that are that may not necessarily even be lawyers, but attached to the legal industry to get their voices heard. You know, over the last, you know, decade or so we’ve seen that, you know, there is strength when when one starts to speak out, and others can, can follow. So I think there’s nothing but good that will come from this. What do you think?

Seth Price

No, absolutely. Like, I’ve watched through Fellini’s eyes, you know, she’s attended a lot of conference with me around the country. And there are issues that she faces that I just don’t know, she’s trying to get breast milk through security. You know, after pumping, you know, it’s how do you how do you deal with certain issues remotely where, you know, again, certain certain issues that we just don’t face day to day, so I’m very excited for the lead because I feel like it’s going to, there’s a real place for community and communication that it will be a welcome addition to our world.

Jay Ruane

Yeah, I’m really psyched. You know, it’s funny. Coming off the top of the show, I wanted to talk to you about something that we talked in our pre show about, should I be opening a new office for 1000 bucks a month or taking that $1,000 and putting it into digital so I’m gonna put a pin in that make you guys think about it make everybody here in a law firm blueprint. Know that that’s coming. In the next week, I know

Seth Price

what I’m gonna throw I’m gonna throw because $1,000 is not realistic anymore. Most people that are opening a real office in most markets, it’s not 1000, it’s 2500. Can we use that as a number? Is that a fair number? Because it again, 1000 is one of those numbers. It’s almost like a desk now. Versus and I say that because I literally a friend of the show had this issue with where it’s a real office 20 503,000 Because that is a meaningful office. And the question is, do you build and grow into that? Or do you go with a different strategy? Because the 1000 Most people have seen that many people don’t have that as a real office threshold. That might be a desk, but not more.

Jay Ruane

Okay, so let’s take it let’s take a look at how it would take a 1500 2000s where you live under I mean, I 1750 soul. Okay, done. That’s gonna be exciting by 1750. Because now my question is, I’m gonna leave it at this, you know, 70 and 50. And more paperclip gets me in cases, but with the push towards local having a new address, it’s 30 miles away, I could be on the maps. And, you know, and maybe people, you know, there is something to be said about the legal consumer that still wants to have a local lawyer, rather than go 75 miles to find a specialist. I don’t know why. Because if you got, you know, if you need special surgery, I’m 70. You know, I’m well now I’m like, 40 miles away, but I’m going to the Hospital for Special Surgery in New York City. Yeah. But it’s

Seth Price

also a question of whether what level it is right as you go in for the rest of your life? Or is this a question of whether or not you know, you’re paying points, you know, ticket or points. So those those things go into the mix, I think,

Jay Ruane

okay, cool. All right. So let’s figure that out. for next week’s show, we can talk a little bit, I’ll do some research. There are some other stuff that I want to talk to you about this openness, chat. GPT, which is the open AI that Elon Musk got with in 2015 and then left, but they’re now writing content and answering questions that they’re saying could be the end of Google search entirely. Because you can have a one on one conversation with them, and they can do the research for you rather than that a human would do. So there’s a lot of stuff out there. I mean, we’re coming towards the end of end of this year, which blows my mind. We gotta you know, we

Seth Price

got to add to the love those topics, because we want to talk AI because it’s like, I’m, I’m perplexed. I love the concept Google’s telling us to watch out. But let’s also talk about what we talked about, we should be looking at expenses and negotiating. But what do you you know, checking with your accountant to see what you want to be pre paying for? 20? You know, for 2022 for 2023 in 2022 together right off?

Jay Ruane

Absolutely, absolutely. Yeah, I’m debating whether or not to buy a car. I love not having a car payment, you know, and I haven’t had one for three years. But you know, I could buy myself a new truck and get accelerated depreciation on it. So these are the things I gotta worry about, I guess. All right. That’s gonna do it for us, folks, as always, catch us every week. 3pm Eastern 12pm Pacific here live in the Facebook group, as always follows along wherever podcasts are are available Be sure to download the law firm blueprint podcast. Give us a five star review on your platform of choice. And if you have any questions be sure to DM either Seth or myself or post them in the law firm Facebook group which you should be a member of. That’s gonna do it for us. Bye for now. Transcribed by https://otter.ai

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