Benefits of SEO
While the digital landscape for businesses continues to change, one thing remains certain: Search Engine Optimization, or SEO, is a critical component for any digital marketing strategy.
In general, SEO is the practice of increasing the quantity and quality of website traffic through a strategy based on optimizing for organic results in a search engine. This can be done through a variety of methods that all require planning, but that all boil down to this: getting the right material in front of the right user.
However, the process of building and implementing an SEO strategy through content curation, technical optimization, link building, and local search takes time, skill, and dedication. By working with BluShark Digital, we can make it clear how the benefits of SEO can make all the difference in your online presence.
Why Choose SEO?
For some, search engine optimization is a daunting and tedious task with little perceived reward in the beginning. This may encourage some sites to resort to spam or other problematic optimization strategies to try to rank quickly.
However, it is critical to understand that SEO is all about the long game. While more immediate results can be achieved through an effective Pay-Per-Click (PPC) campaign, this should only be one aspect to a proper digital marketing strategy that takes time, thought, and innovation.
When SEO is prioritized, it is the strategy that keeps on giving. While a balance of paid and organic optimization can be helpful, search engine optimization is not a pay-to-play approach. Instead of throwing money at a search engine like Google to rank quickly, a functional and developed optimization strategy helps mold your online presence over time.
Five Major Benefits to SEO
While a proper SEO strategy can impact a business in countless ways, the most notable benefits include increased traffic, return on investment, cost efficiency, user experience, and brand awareness.
With the right optimization, a specific webpage can rank well in the top positions of the search engine results page (SERP) by focusing on priority keywords, relevant title tags and meta descriptions, and optimized but informative content. The better the optimization, the more likely a page is to rank well in Google—and in turn, the more likely it is that meaningful traffic will be directed to your page.
Return on Investment (ROI)
Another benefit to SEO is that it can provide trackable and quantifiable results. You can track increases in page rankings, site traffic, and conversions made from your optimization strategy. While search engines like Google provide detailed reports on engagement with your site, there are also a plethora of sites and tools that can help track your SEO metrics. This all helps you to gauge success, sustain tried-and-true keywords, and tinker with strategies to adjust to the ever-changing desires of the searcher.
SEO remains a cost-effective marketing strategy because it targets users who are actively searching for your products or services, rather than broadly marketing to users who may not be interested in what your business can offer. This helps you save money up front, while also helping to deliver long-term results.
Stronger User Experience
Along with adhering to SEO best practices, a company with proper optimization can
also make their website easier to navigate for users. From fast load speeds to easily navigable menus and clear site architecture, a proper strategy enhances user experience (UX) and also makes the site easier to crawl for search engine bots.
Being in top ranking positions on a result page translates to higher exposure of your website, and by default, your brand. Businesses with services on the first page of search engines are generally seen as more trustworthy, so a strong brand presence can not only lead to your website being associated with your ranking keywords, but it can lead to user trust in your services.
Start Your SEO Strategy Today
No matter your industry, search engine optimization can help you stand out. Whether restructuring and optimizing an existing website or starting a new site from scratch, developing and implementing an SEO strategy is a key way make an impact online.
Even as drastic changes continue to ripple through the digital marketing world, SEO continues to be a valuable component to a digital marketing strategy. To learn more about the benefits of SEO today, call us for a free consultation.