SEO and Local Search Marketing
BlueShark Digital
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Organic Search

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization and means developing, building, and optimizing a website for better display in the search engines. There are many different search engines that individuals use in order to connect users with information online. The largest, and most frequently used is Google, however Bing, Yahoo and others also show similar results and are frequently used search engines. The search engine algorithms are constantly changing in order to deliver the best results to their users, which is why it is important that SEO best practices are always being applied to a website. SEO is an ongoing process and it is important to understand that the process takes time. However, by implementing SEO best practices both on the site itself and off the site, the first page of Google and other search engines is not unobtainable.

Organic Search Results

The organic search results are displayed directly underneath the local results on most search engines. In some instances, there may not be local results to display, or paid ads running. If this is the case, the organic results may be the first result displayed.

What is important to understand about the organic search results are the long-term value they hold. With a paid ad, you are paying for each click on that ad and when you stop paying for those clicks, your website goes away. However, with organic search you are building an asset that if maintained properly can hold its value long into the future.

The Elements of SEO

There are many different factors that Google and other search algorithms consider when displaying results. SEO’s know those ranking factors, and will optimize a website so that Google understands what the site is about, what information is contained on the site, and why they should display that website high on the search engine results page (SERP).

There are two classifications of SEO. On Page SEO is another way of describing actions that can and should be taken on a given webpage on your website so that it is optimized as well as possible. This could include making sure your content includes the key word you should be found for, headings that engage the user, as well as meta deta that search engine crawlers can use to better understand you, your site, and the products your business is offering.

The second is off-page SEO, or actions that can be taken on other sites on the internet that help your site perform better in the search results. For example, content marketing with the purpose of driving traffic via backlinks to your site is one major off-page SEO ranking factor. The experienced SEO team at BluShark Digital have studied what makes websites perform well in the search results, and how to best optimize for what you want to be found for.