Running a law firm is never simple—and in this episode of The Law Firm Blueprint, hosts Jay Ruane and Seth Price unpack the struggles and strategies that shape the business side of law. Jay shares a personal story about an employee who was tempted to leave but ultimately stayed because of the strong culture his firm built—showing how intentional leadership makes all the difference in retention.
The conversation then shifts to one of the most complex aspects of scaling: finance. Seth recalls his trials with controllers and fractional CFOs, revealing why it can be so difficult to find someone who truly understands the legal space. They discuss what law firms should expect from financial leaders, the pitfalls of outsourcing, and the importance of proactive financial guidance.
The episode also tackles the darker side of SEO and marketing vendors, highlighting cases where firms have lost control of their domains or been misled by unscrupulous providers. Jay and Seth stress the need for due diligence, peer recommendations, and industry-specific expertise when choosing marketing partners.
For attorneys balancing the passion of practicing law with the demands of running a business, this episode provides practical takeaways on leadership, culture, finance, and marketing.
Links Mentioned
Jay Ruane 0:00
Hello hello, and welcome to this edition of the Law Firm Blueprint. I’m one of your hosts, Jay Ruane, and with me, as always, is my man, Seth Price. Seth, how’s your week going this week?
Seth Price 0:15
It’s going well. Going well. A lot of sort of good stuff, lot stuff changing the marketing world, and it got some stuff to some stuff insights on law firm intake that is just disturbing when you when you start to drill down onto what you take for granted, and thankfully, not an issue right now for us, but has been over the years.
Jay Ruane 0:35
Yeah, you know, that’s certainly something that we should, that we should be talking about. But first I want to talk about something, because I haven’t really had your ear about this. But as someone who’s seeing digital marketing, how are the llms, how are, how are the updates by Google, etc, impacting search, so that you know if I’m out there, look like if I’m out there today and I’m starting out, is my focus? Should it be? I know you’re gonna say it depends, but I’m gonna, I want to is my focus getting reviews? Is my focus getting, you know, establishing myself as the go to person in the llms, and what are the llms using for resources? I know Wikipedia, I know Reddit, I know those types of things, like, should I be? Should I be posting, having people post questions that I answer on Reddit or Quora, you know, you know, should I be? I don’t like, is it? Is it an LLM play? Is it traditional? Hey, put your blogs out there. Should the blogs now be frequently asked questions? Because that seems to be what llms like, like. We’re in, we’re in an upheaval time. I would think it would say, but, you know, tell me what your thoughts are.
Seth Price 1:52
So what I got for you is it’s not even it depends. I would say that right now what we’re seeing from AI search, especially Gemini right, is that we are seeing that questions that used to get you web traffic are not. So people’s web traffic has dropped. That’s across the board. We’ve all seen it add to that currently, some of the spam updates that have been rolling out, which have happened historically, which hit a lot of legacy players, which content that was good enough is not anymore, right? Another hit to content. So right now, across the board, local search has been that sort of juggernaut that delivers viable, monetizable traffic, right? The reviews are there, the SEO puts you in there. That combination of optimizing local, optimizing SEO has won. It is harder, in my opinion, to do just SEO without the local right now. I’m seeing that if you’re not doing the one two, whereas before it was like if you had Connecticut DUI lawyer as an SEO result that was awesome, less powerful than it was offices more so. So local preeminence. So yes, SEO, content and links. Yes, reviews, for sure, ignore reviews. I see able bodied lawyers not getting reviews, and we can talk about it. I mean, this could be an entire special on reviews, you know, which is, if you ignore it, it’s at your own peril. And if you don’t find a way in a system, take Dan Martel. There’s not a system. It’s not going to happen. It’s not about the anecdotal one great review you got. How do they keep coming in, like, you know, like clockwork. And if they don’t, you’re gonna, you’re gonna have problems long term with that.
Jay Ruane 3:47
Okay, so I want to ask you a question then. As a digital marketer, in 2025 approaching 2026 I want, I want, I want a real answer from you. I’m putting you on the spot. What do you value more, links or reviews?
Seth Price 4:05
Both. And I genuinely say that. No, no, and I say that no, no. Let me explain why. So, meaning, if you just had reviews, it likely is not going to have the same impact as the authority plus the reviews. So if, meaning, if you have a wellest like for right now, if you took a month off and didn’t build a link for Jay Ruane and just got reviews, probably would make you more money. But if you never build links for Jay Ruane, those reviews won’t have as much. There are people I know in Chicago with like, 1500 reviews, and they don’t show in the three pack, right, because they haven’t paid the dues on one side, or Google doesn’t like them for whatever, you know, for reasons that are maybe technical. So you have to have that first piece where you’re not disliked, and then the review piece is very valuable. So, like, it’s like saying, which kid do you love more? You know it’s.
Jay Ruane 4:55
I can tell you you, right, right?
Seth Price 4:59
Depends on the day.
Jay Ruane 5:00
I have four kids. I have three amazing kids and one jerk. And the jerk changes every day.
Seth Price 5:05
Right, and there are days when he’s the highest high and the lowest lows, right? So there are days when he’s life of the party, and there are days when you’re like oh my god.
Jay Ruane 5:13
And so my daughter’s the jerk, and then that just that jerk roll rolls around, horrible.
Seth Price 5:16
So look, what I would say is the advantage that you have. We always talk about when you start out, you have more time than money go get the freaking reviews. Yes, you need them, but if you just got reviews and nothing else, it’s likely not going to have the same impact as if you do the one, two combination.
Jay Ruane 5:34
Gotcha.
Seth Price 5:34
But, you know, and then you have the shiny object. So again, we should do an entire episode just on reviews. It’s that important, so I’m not I don’t want to minimize it. It is that important. But I will take you to the next piece, which is, okay, LLM. It’s awesome. Everybody’s getting, you know, Reddit, awesome. I’m telling my team, I don’t want you going spamming Reddit. I want you to learn it. I want you to participate. I think we’ve had one post that answered an actual legal question. I need us to be there, because clearly the llms are building from there. But to me, all of that, whether it’s Reddit, Wikipedia, has always been great. SEO, anything you doing right, but to chase the AI algorithm at this point, given the traffic that’s there, I’m skeptical at the moment. You know, it’s sort of like, you know, there were days when Uber…
Jay Ruane 6:24
You said that one point you chased hot bot and Lycos, and, you know, I mean, I mean, I know I did. I mean, I know back in the early days, I would have a binder for Yahoo, a binder for hot bot, a binder for Lycos, a binder for Google at one point.
Seth Price 6:39
I was, I was all, I was all in on Google, you know, pretty early Yahoo, a little bit. But I was, I was doing the work for Google assuming that it would, it would the best practice, it would carry over, right? And so, look, we’ve had, there was a point when they got on everybody’s computer. My parents still have the Bing search, right, you know. So, you know, it is there, like right now, if you were following the AI algorithm, you might put effort into Avo. And I’m like, right, right?
Jay Ruane 7:09
And we haven’t gotten here since we discovered that they were gaming the system,
Seth Price 7:13
right
Jay Ruane 7:14
and telling me that people were calling me that clearly weren’t calling me, and I had the documentary call tracking to prove it right. For those who haven’t been a long time listener, here’s why I gave up on Avvo. I’m going to put it right out
Seth Price 7:27
you were, you were a thought leader in this
Jay Ruane 7:29
so what I did is avo gave you a number, and they said we sent you 37 calls this month. And I said, “well, that doesn’t seem right,” so I went out. I got a call tracking number specifically for Avo, I had them feed their tracking number into my tracking number, and I would match up the stats, and I would say, Okay, you’re saying I got all these calls. Those calls never came in on my call tracking number, so and it was the only number that we had associated with Avvo. So they were blatantly lying to me for months, and after three months, I just said, I’m not getting calls from Avvo. I don’t know where they’re sending these calls. They’re connected, but they’re and I would call that number and it wouldn’t necessarily connect to my office.
Seth Price 8:13
Yeah, great. That’s inside baseball. You do something even more brilliant. You cut it off for a month, and you didn’t lose any traffic. Didn’t lose that was a telltale. That was, that was a brilliant move, yeah?
Jay Ruane 8:21
And, I mean, I wish now I could take all those reviews that I garnered over all the years on Avvo and dump them onto onto Google, because I’ve got 150 but now Avvo showing up as a source for LLM data and
Seth Price 8:37
for now
Jay Ruane 8:38
for now and and they’re indexing those. I guess you call it an index. They’re indexing those reviews. And sometimes, if you ask me, in some of the LLM products, the AI products, they will spit back words that were in a in an Avvo review. So do I maybe send five reviews there and keep them, you know, recent? Because they’re saying, oh, they haven’t had reviews in five years, but that’s just because that source hasn’t had reviews in five years. It’s a lot of work to make these decisions.
Seth Price 9:09
Right, nd I think that’s why I come back to if you’re you know the people who want to be ahead of the curve, God bless. I love being ahead of the curve, but if it’s making you freaking money, do the basics of SEO fund, get the authority up, put the reviews work on your Google, your local that’s what’s making money today. When you look at your you know your yours, you’re already checking these boxes, right? You’ve always been ahead of the curve. You’re in all these different places. Are you seeing meaningful cases coming in from non Google at this point from? Are you seeing chat GBT, actually sending you cases?
Jay Ruane 9:46
We’re at 10% a week of cases, 10% of my cases that sign, sign with a source of chat. GPT
Seth Price 9:57
that’s extraordinary. I don’t think.
Jay Ruane 10:00
And I really, I really didn’t believe it when I started seeing these now, now, back in May, it was none, but now, but now in the Latin since this month, 10% of our retained clients
Seth Price 10:14
and how are you tracking
Jay Ruane 10:15
AI or your chat, GPT, we’re asking them directly, which AI platform did you use, just like which search engine did you use? What did you type in those types of things? And it’s, I mean, maybe it’s 9% maybe we haven’t hit the 10% threshold. I’ll look when we get off of this.
Seth Price 10:32
You are ahead of the curve as always. I have not seen that across the board.
Jay Ruane 10:37
Well, I also, you also have to realize, too, that I live in a county where it’s a wealthy county. You know what I mean, like, it’s the demographics of my client base. You know and think about it, you know, for me as a criminal defense lawyer, you know, people would go to Google because they didn’t want to ask their friends. Now they’re going to an LLM product, they’re going to AI and they’re getting resources and questions to ask me. My intake team tells me that they are getting more and more people asking questions in intake like never before, and they’re clearly getting served up questions from AI products. This isn’t something that a friend would tell them to ask.
Seth Price 11:20
no, that’s look and that it’s it is coming. That’s the most I’ve seen. And so look, it will. But given that it is still 90% until that changes, we got like, it’s interesting. And if you happen to be in a perfect storm of an area where people with money, right? So again, you have an affluent population that’s doing this, the average PI lawyer is likely not going to have the average immigration lawyer is not going to have that.
Jay Ruane 11:46
For sure. And don’t forget, I got, I got a Wikipedia bio five weeks ago, and it’s stuck. And this could maybe this is an aberration month, you know, like maybe this is fresh in in the llms index, they’re serving it up, and next month, I’m going to get zero.
Seth Price 12:05
And look, I just got yelled at for saying this. I get skeptical when I get data that, you know, set like, meaning when stuff, there have been times where I see data and then you slice it, you’re like, Yeah, Was it really that. We’re we were asking the question in a way that got us a different false.
Jay Ruane 12:24
Correlation isn’t causation.
Seth Price 12:26
right? You know, if somebody’s trying to say, did you check, did you check chat, GBT, and tell me what sounds you know what I mean like, there’s, there are. But either way, it is something we certainly have our eye on. Would love to have those, those extra cases, but to me, the money is in those 90% of cases, sure, understanding that we want to be protected for the future. And that’s why I’m telling people, get out there, get familiar with Reddit, because that seems to be the hottest place that they’re grabbing stuff from.
Jay Ruane 12:54
Yeah. I wonder if in the future, you know, back when there were link farms back in the Philippines, I wonder if you know, there’s going to be communities that are pumping questions for lawyers to answer. Um, on those platforms.
Seth Price 13:10
I do remember people were doing that, feeding Avvo and just, yeah, just you needed content. They were encouraging you to put questions there, you know, yeah. So you know that this world of Q and A.
Jay Ruane 13:23
Well and that, and that leads me to this next statement. Clearly, if Avvo claim to fame early on was the I have a question, and a lawyer is going to post a response, and multiple lawyers would post a response, and also Quora and Reddit are now being indexed by the llms, right? Because people want to engage. Shouldn’t you be spending a lot more time on your site creating these frequently asked questions down to the you know, hey, what about this courthouse and these prosecutors? Because that’s the kind of shit that the llms want to..
Seth Price 14:00
they do. But the question is, where is the monetizable traffic?
Jay Ruane 14:05
Maybe, like anything else, it’s like building brand. You know, you want to spend 10% of your spend on brand. You know, you maybe spend 10% of your time and effort on you know, what’s going to prove, you know, to get you cases five years from now, like, you know,
Seth Price 14:22
that’s R&D and more than R&D, if it’s making you money. So I applaud that. You know, look, I got some flack from one of our listeners talking about frequent flyer miles, which a whole nother discussion, you know, Amex. Just, yeah, I’m gonna give one tip to people here, being, you know, if you spend money on Dell computers. If that’s one of your things we do, and that’s a thing, and you spend five grand or more on Dell computers, essentially the AMEX business. Platinum is free, and all the benefits, basically, are comps, because they there’s $1,000 credit when you spend five so there’s a few things like, indeed, there are coupons. But the Dell thing is a real if you’re if that’s part of your business model, that you’re buying three, four computers a year, this will pay for the entire card. I say that because when I’ve been trying to go down the deep dive of what Chase did, what Chase Sapphire Reserve did with theirs and Amex, lot, lot of and that the Q and A on those about how to book hotels and where to do things that those that these boards have become huge, and that’s my point, like it’s huge, and people are going there and they extract it. But is that where you trust like these people of where to stay in a hotel? Yeah, I’ll go for that. But do I trust that crowd sourced on where, where to go for a lawyer. I think that there’s still a jump, but you know what? There’s going to be some percentage of the population that is there. In your world, it’s sort of interesting, because most people aren’t bragging about where they got their DUI lawyer, right?
Jay Ruane 15:53
It’s not a deal, you know, they’re not looking they’re not saying, I score, you know, for only 1000 points, I scored the penthouse suite on a Tuesday in
Seth Price 16:02
to brag,
Jay Ruane 16:02
yeah, yeah, to in Toledo like that. You know, that’s, that’s what people are posting in those forums, and then saying, how they got it. I get it, I get it.
Seth Price 16:10
Right, and so, you know, but that said, and I think that’s what comes down to, it’s sort of like, you know, the the traffic being siphoned off originally, was all informational. The question is, how far does it go down into the buying cycle, which is Jay Ruane, is the grand master criminal lawyer of Connecticut. That is awesome, and somebody may do their due diligence there. Just like you check references, you know, you know, we’ve been checking, we’ve been googling people for a long time. Check them on Facebook now. The next thing is, there’s going to be a bio. Is to, you know, literally, you can, you can create a bio in moments on just about any employee you’re thinking about getting.
Jay Ruane 16:46
Well, yeah, and, I mean, it’s interesting. I this past summer, I published a book that we’ve been working on for like, seven years, the Connecticut criminal trial handbook. It’s up on Amazon now, and it’s amazing how that has already been picked up by the LMS, and that’s really helped me establish some authority with the llms that I published this book that’s, that’s available, and it’s, you know, it covers tons of issues, so, you know, it’s a lot of work to do what we do, in addition to actually having to serve the clientele, and that’s the thing. But I want to talk to you a little bit about getting the clientele and getting talking to intake, because I’ve been doing the thing with my mastermind people in the criminal mastermind, and it’s shocking to me how many people really have no system or plan in place for intake.
Seth Price 17:34
Speaking that I got at Logan spoke at Fisher’s masterclass the other day. Logan’s my intaker, and crushed it. It was one of the means she never presented before, okay, but she took the story goes, we took pre covid. 12 people in my basement started with, you know, six,
Jay Ruane 17:53
I remember the basement, right?
Seth Price 17:55
And we lost that model, right? We had to pivot. We people stopped going to law school, and the numbers they were, which is part of the reason we can’t hire reason we can’t hire I just I have a great candidate nine years of public service. He has to decide if he’s going to take my job for a few shekels more than his current job, with plenty of upside, and give up $150,000 of debt forgiveness. I’m like, if I’m him, I’m not sure I’m doing this.
Jay Ruane 18:21
I wouldn’t do that. If he’s at nine years. I absolutely would not do that. Grind it for a year. And I bet you, if he’s a hustler, you’ll have a spot for him.
Seth Price 18:31
I agreed I need somebody now. But yes, he’s pushing it. So I’m like, anyway, I digress, as per usual. So, so okay, Logan. Took, took in house. We lost covid came. We are now Tran you know, wait, you know, Fast forward four years. We are now all virtual. The only in per office person is one junior manager. Great guy. Everybody else is virtual, stag, staggered from overseas to domestic with, you know, people that are not closing for basic criminal bringing it into the closers, and those in PI that are closing, you know, contingency that can close on the phone. It is amazing what she’s put together, but it’s systems, it’s process, it’s recorded calls, it’s coaching, it’s all those things. So that’s, I literally think I feel like I have a PhD right now on this a future product for perhaps. It is so amazing. What we the moment we’re at right right now, we are in a great, great place, doing great things. Still haven’t figured out, you know, going back and forth between the non attorney salesperson, attorney salesperson, but on the fee for service week, that’s another topic for another day. But what I would say is, I take a lot of calls. Both friends of the show as well as BluShark clients, I am still effing amazed how able bodied lawyers who are doing decent revenue right are sitting here where I get answers like we have a receptionist who runs around the office to find a lawyer to speak to them. Yeah, I have people that are telling me that at five o’clock they turn it over to voicemail and don’t think twice, and they’re doing and they’re doing LSAS. And I’m like, it is, it is in the good news is, if they’re making money, imagine what they’ll be making
Jay Ruane 20:25
if they did it the right way. Best thing I ever did was start staffing intake on the weekends. We’re opening up six figures Saturdays and Sundays. Well, that means it’s my week really amazing to come in on Monday morning and see the numbers and be like, Well, shit, we made payroll and a lot more. And all those lawyers that my lawyers see around the courthouse are saying to my lawyers, man, I, you know, every time I call somebody back there are like, we’re all set. We’re all set. I’m like, Yeah, cuz we’re snapping them up.
Seth Price 20:55
That’s how I started the business. Was me in a cell phone. I still have a vivid memory of getting dressed for, like, a gala in my closet, on the phone, talking to a client like, there’s a lot, if you’re listening to this, there is a lot of money to be made on the weekends. Yeah, you know, and even if people do staff at the odds of them staffing it, well, are not that great? Yeah?
Jay Ruane 21:16
I mean, it’s just, it’s, it’s intake is a challenge. How do you guys train your intake people? Because we just, we just launched a since we’re in the Google ecosystem, we tapped into Google Classroom, and between Google Classroom and hey Jen and my existing training materials, we went through. We came up with 20 modules for trusting. I actually folks is blatant self promotion. Here, I got a new book called “From Call to Client.” It’s about selling in a criminal defense firm. Maybe I should send it to your team so that they can. It’s all about non attorney sales and and the systems will walk people through. So if you’re on Amazon, be sure to pick it up. It’s 25 bucks.
Seth Price 21:55
I check my autograph copy five star. Get your credit. I will buy the the Kindle.
Jay Ruane 22:00
Yeah, okay, well, you got to read it. Then too. You got to make sure that you actually read it
Seth Price 22:01
I got a person for that.
Jay Ruane 22:01
I’m gonna focus on folks. Now today I’m gonna go in. I’m gonna just get to set the Kindle price at like 1000 bucks so I can take some money out of Seth’s pocket. But, but seriously, I mean, how does I mean, how does Prince Benowitz train new intake people? Is it like they go from, you know, do they have a series of intake.
Seth Price 22:27
The whole firm, you know, credit Mike Morris for kicking my ass on this. We have a learning module of a university. We have two in house trainers domestically. And we take it very, very seriously. You know, it went from a luxury to a necessity.
Jay Ruane 22:43
Yeah, I mean, and I think if you’re not at, I don’t want to say a higher level, but if you’re not there yet, start documenting this stuff now. Start making videos that you can make. I mean, look, I’ll tell you my 20 modules. I used to be the face of them. We cleaned them up. I ran them through. Hate a $29 a month. HeyGen subscription, and now I have an AI avatar who’s basically reading the scripts that we’ve created. And so now it’s not me, and here’s the best part about it, Seth We have some people that are native Spanish speakers, because we do have a decent Spanish population with one click of a button. My intake training bilingual one click of the button, and now my trainer, Ray, that’s we use because we’re waiting attorneys. All right. Ray is now speaking in Spanish to train the new people that on board in their native language.
Seth Price 23:40
And what I love about it, and I’ll tell you, this was the biggest hurdle I had when we were coming up, is that when you’re young and you’re growing, what you want people to do, keeps evolving. First, you learn what to do, and second, you’re now two people and three people in their different roles. And so if we wasted so much time recording trainings, and there’s now we’re on confluence, so we’re just switching to something that integrates with Confluence whole story, but for another day. But what I would say is the Hey Jen concept I love, because you’re taking straight text, and when you want to make a change, you don’t have to redo the video.
Jay Ruane 24:24
You can change the text, and hit boom, and it gives you a new one, exactly.
Seth Price 24:28
So to me, that is what is so incredible. I think the bigger issue, and this is where look in the PI space, you got Gary Falkowitz, and I love his stuff, and it’s awesome. Outside of that world. It doesn’t all translate perfectly outside of PI. And so it really you’re a lot of times on your own. There’s not, maybe that’s a future business for us, Jay, but there is not currently a training academy that I love.
Jay Ruane 24:55
I’ll tell you right now, I’m in the process of trying to put something like that to. Together for my mastermind people, so that when they onboard somebody, they can say, hey, take these classes, and I’m just going to give them to my mastermind people, and I set up an LMS. They can log in as part of my as part of my membership benefit, and it’ll be 20 things about ethics and confidentiality and the concepts of of attention to detail, as well as my selling, my builds Connect.
Seth Price 25:26
This may be a good joint venture here, because I got a bunch of stuff coming down. And to me, it’s also two steps, right? And let’s be clear on the fee for service, there’s the initial talk, which is very, very important, and there’s the close which is paragraph. And so figuring those two pieces out and again, as we both know, everybody says, but my place is different. You’re gonna hear that over and over again, right? But if we can’t get some basic fundamentals, because right now, with nothing, I mean, the other argument I come into, or this is on the PI side, is insisting that it get to a lawyer. I’m like, by the time you’ve hit an answering service, your reception is called that gift to you. I mean, it’s nonsense.
Jay Ruane 26:06
Yeah, and, I mean, look, you know, we’ve got a, you know, multi seven figure business, and nobody talks to a lawyer here, and a fee for service thing until you’ve paid us. That’s just the, you know, that’s just the way. That’s the model that works for me. And, you know, we’re still growing. We’re going to grow 12% this year, which is interesting, that we’re growing even though Google Search seems to be down.
Seth Price 26:31
I mean, the Google traffic is down, right? Local is not, and that’s where we’re making our money.
Jay Ruane 26:36
Yeah, for sure.
Seth Price 26:38
This is awesome. So let’s, plan two things for the future. One, let’s do a 360 on reviews. We were overdue for that. Okay? And secondly, is there
Jay Ruane 26:49
Is there anybody you like for speakers on the topic of reviews that we can tap and bring in?
Seth Price 26:53
I mean, I think I have the information to present. There’s not a person that is, you know, and it’s not like there’s a magic answer, that’s the point, right? So, but the next question is, you know, we did our summer series on coaching a couple of ways back, and I feel like the world has evolved, and there are a lot of different niches with CMOS, fractional CFOs, and things along those lines that have really evolved in recent times. And I feel like we should revisit that world. Because to me, you know, and I got to give him credit, I think that, you know, Arjon Robbins was ahead of his time on the fractionalization of that stuff. Now, I’m not sure that the people that he had going in that zero to 1 million were taking advantage of it the way they needed to. But whether you’re 1 million, 3 million, 10 million. I feel that there is a demand for that, and that we should come back to some of those fundamentals of what widgets may solve the problems that you have.
Jay Ruane 27:53
Yeah, I love it, all right, folks, so take a look at we’re going to have some stuff on reviews coming up in a show. We’ve got, we got a whole bunch of things. What we need to do is actually go back and listen to these conversations and identify all the things you said. Well, for a future show, I think maybe we can get reviews, and
Seth Price 28:08
if there’s some speakers on it, great, but to me, I It’s the idea. It’s, it’s painting the picture, because it’s, I don’t care what you do, as long as it works meaning, it and it’s meaning it’s not like this is the gold standard of how to do it. There is certain piece, like following up texting, but there’s so many different angles to it. And what I know for certain is what worked a quarter ago may not work again. It gets stale. And just like in marketing, I say like, you know how much money you always look at money as a percentage. What have you budgeted to get reviews? It’s so important. And I think I’ll conclude with this, which is my new philosophy, is that every review is worth $1,000 to your bottom line revenue, $1,000 if you got, God forbid, 100 reviews, I guarantee you, you would see $100,000 more in revenue. And if your team got you 1000 reviews, whether it one profile, across profiles, I have no doubt that 1000 reviews would equate to a million dollars in revenue.
Jay Ruane 29:14
Wow. Well, there you go, folks, that’s gonna do it. I mean, that’s laying down the gauntlet there. So if you have a comment about reviews or if you are a listener and you want to talk about reviews, please comment on our videos, like and share. Make sure you leave us a review. Reach out to Seth or myself, so that we can get you on the show. If you’re doing something innovative, please reach out to us. We want to know. We want to feature you and we want to talk about or if you know someone who’s do something innovative, please let us know, because by this a rising tide, lifts all lifts all boats. So it’s going to do it this week for us here in the law firm blueprint. Of course, you can catch us anywhere you want to go by subscribing to the podcast, and be sure to leave us a five star review and actually give us a review on whatever platform you listen to. And then, of course, if you want to catch us live, you can catch. Us live on LinkedIn, live in our Facebook group, the law firm blueprint, 3pm Eastern, 12pm Pacific, every Thursday afternoon. That’s gonna do it for me. I’m Jay Ruane. He and Seth price. We’re the law firm blueprint. Bye for now.
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