Join Seth and Jay as they discuss If a recession is inevitable, where should you be investing now to survive it? Also, how long does it take to train someone and how to find the time and resources to do it. In addition, Jay asks Seth about going all in on LSA over PPC.
Hello hello and welcome to the Law Firm Blueprint. I’m one of your hosts Jay Ruane and that man over there, Seth Price, Price Benowitz gear decked out today, but he’s also the Grand Poobah of BluShark Digital. And it’s been a while since we’ve been together Seth, so how’s your last couple of weeks been?
I missed your Jay. It’s like the light does not complete, you know, it was great, you know, came off vacation, great family weekend in Aruba, but John Fisher’s Mastermind last week, awesome. You’ll tell us where you were, which it was good excused absence. But what was really cool was the traction this show has gotten. The number of people that I hear that are regularly downloading, getting stuff out of it. Every once in a while, it’s a little weird, because direct competitors are doing it which I take as a huge compliment, and just fascinating. So great time at Fisher’s mastermind, John Knox Hazel came in and knocked it out of the park with his daughter, Kate, who’s you know, the heir apparent rising star there. But you know, great to get back with the law man and Gary Christmas and a bunch of other sort of stalwarts as well as a lot of other guys. And John, of course, outdid himself, you know, Joe’s stone crab for dinner, and a beautiful, this was one of the things, he spends money on these things. And one of the things he did was he got a huge, beautiful conference facility, not a hotel ballroom. And it was spectacular views over the city of the sea that were really to die for. But it really showed you environment, you know, we talked a lot about cutting back on overhead and space. But putting people in the same space with amenities, there was something about it, that really jammed and that was really special.
You know, this isn’t something that we had planned on talking about. But it’s just, it’s something that came up in something that you just said about, people choose to cut back. But maybe that isn’t necessarily the right thing to do. And I read an article, it was sent to me by a friend that was published yesterday on cnbc.com. And it was all about where big brands like Walmart, Amazon and Target are actually investing right now. If you look of the, you know, the top 500 companies reported their quarterly earnings recently. And when they did, at least half of them mentioned the word recession in their quarterly earnings, that they’re gearing up for a recession, they’re planning for a recession, that they’re anticipating recession. But notwithstanding that, a lot of these big players are choosing strategic investments, and not necessarily pulling back, they may be pulling back on some things, they may not be hiring as quickly, figuring they’ll squeeze more out of their current. But they’re investing a lot in technology. And they’re investing a lot in in branding, because they want to be able to weather any upcoming recession and come out even stronger on the back end. And if you look statistically, at the brands that invested in 2008, 2009, 2010, they sort of trampoline and got out of that recession faster and built their brand even stronger. So that leads me to the question: if your law firm is going to invest in something over the next six months, year that you haven’t already done, what are you putting extra money into right now?
Well, this dovetails something we’re going to talk about later. But you know, making sure you have a pipeline of cases depending on what type of firm you have, but LSA is performing well. Things that we saw at BluShark for people that may have gone all virtual during COVID, we actually went back to a clubhouse. So it answers part of this and part of the other question I sort of started with, which is, you know, what do you need for your team to get through this, right, meaning, this is not purely a recession question, but people don’t necessarily want to be working at home fully. People are also questioning, business owners around the table are questioning, can you get true performance long term out of people at home, and can you train people up? Again, I’m dovetailing, the ADHD is coming in full force. But the idea is, if you’re planning on training people and you’re all virtual, you know, is that the easiest way to bring people up to speed, mentor, especially junior attorney, we talked about one through three, verses four through six years. So other things that can be done, what are your thoughts?
So if this is interesting, because this is something that we just did. We actually decided to invest a little deeper in a higher level paralegal than the legal assistance we normally have done. But we still needed to get her trained in our systems, our software. And she came from an environment that didn’t have Slack. They didn’t have any sort of instant messaging. And so what we did in this situation, she’s actually going to be three days in two days out.
How does that, just to throw it back at you, how does that recession proof you?
Well, because we’re going to be able to move. She’s got some civil rights experience. And we were going to be able to move on these files a little faster, and a little more solidly, whereas before, it was being done by somebody who had other skill, other tasks on our plate. And this is somebody who’s going to be able to devote, you know, 30 hours a week, to this practice area that is growing for us.
Right. So translating, you’re moving into areas that are more recession proof, adding staff for it.
Yeah, so what we did in this situation where normally, you know, this would have been a person who was, in the last two years, would have been brought on and trained remotely, we actually decided, you know what, we’re going to fly up our senior person, she’s going to come in for a week. And she actually sat side by side and helped with the training for our systems and our technology and that type of thing. And that was great, because it actually built some camaraderie between the two of them, which was nice. It brought the office together, we did some lunches and that type of thing when this person who works remotely was in town. And I thought that was a great thing that we can do. So the opportunity existed for us to actually get people who otherwise might be remote in person, and use that as a springboard to be able to develop deeper relationships. And I think that’s something that when you’re onboarding, you should consider how you are going to create that culture because a person is sitting alone at their desk at home, it’s a little tough to buy into the culture unless your entire culture is based on you know, Slack messages. But there’s a lot of stuff that goes on in the office, or did go on in the office, that you can try to replicate. But you got to know what those things are.
You know, I’m not rooting for a recession in any way, shape, or form. But I go back to when I was scaling the firm, 08, 09, 10. And because of the contraction, the economy, we got talent, I could net. Right now, I just came off a call just before this with my recruiter. There’s one position I’m trying to staff up for Virginia family law, I have not been successful, says a lot. And I just said, basically said I want 50 recruiters at 25 cents on the dollar, like we need to pay more than everybody else. And it’s like, what will it cost to get a viable player in that space? And I feel like the good thing, if there is a good thing about recession, would be yes, your revenue is going to have issues. But as other areas of law are hit, us consumer facing people are still getting arrested for all these things. There may be pressure on pricing, right, and like, you know, etc. But we will have that opportunity. Something I’ve been giving a lot of thought to along these lines, and I’d love to throw this out here today is, you know, at what point in scale, and I’m further scale than a lot of our listeners, but at what point should we be doing internal training? You talked about on a prior podcast about getting junior lawyers and training them up? And I was sorta, oh, no, no, no, I was the three, get somebody third year already knows what they’re doing. Problem is, we’re not getting that talent. You talked about law schools shrinking, etc. So look, the BluShark model, because I was sick and tired of looking at people six figures with no meaningful SEO knowledge coming to the table. Everybody’s trained, not everybody, but most people are trained from within, except for few exceptions. And just like the big firms have their summer programs that train up, Korvac back in the day had no laterals only up. So my question, and it came from a speaker who zoomed in at the John Fisher one, Rob Levine, powerhouse out of New England, Rhode Island, specifically and beyond, was talking about he has a four month training program for paralegals in his shop. And all of a sudden a light bulb went off for me. Now look, I’m pretty advanced. And I still, we aren’t anywhere near a four month program. That would require resources, a separate person for training. And again, most people here don’t have the need for that. But when I told you before how I was pro-forming, it didn’t pull the trigger on that Black Orchid staffing concept. The idea was, the idea that we could take people, which would theoretically open this up nationwide, internationally, if done right. That with the right training, we would be able to weather the lack of talent, you know, and again, as recession coming, maybe I could just wait and we’ll have more people looking for jobs in a few days. But, you know, the idea…
…that’s banking on something that may never happen.
Right. But the idea is understanding that no person can afford this, right, to have a four month training program, or isn’t set up for it. If I said, Jay, your people are gonna have four months of training. You’re like, Yeah, that’s great. And two weeks later, they’re on the floor doing something because you’re strapped? How do we, as mid level firms, we have small to mid level firms listening to this, how do we bridge that gap? Because what Rob is doing is genius, right? If we, what is the cost of somebody for four months, compared to a recruiter, if you’re paying a person, and you don’t have to pay top dollar cause they don’t know what they’re doing already, you bring somebody in 45,000. So for a third of the year, you’re gonna have $15,000 plus training plus other stuff. But if you are able to get somebody high performing in that time, again, train them and they might leave, don’t train them, might stay. But is this something that there’s a bigger piece there for all of us that we need to invest more than the 24 hours of training, if we’re lucky, that goes into somebody before they’re hitting the floor.
This is a really interesting point. And, you know, for us, we’ve actually, we’ve developed some training programs, they’re not four months long, but you know, if you come in as a receptionist, you get five days of training, you know, and it starts with you listening. And it ends with you on the fifth day to, you know, being observed. And there’s tests along that, we have written tests, we have quizzes, we have fake calls that come in, we have the whole thing. And then for legal assistant, it’s probably about three weeks of training with more hands on stuff. Paralegal, we’ve never really done that, lawyers, we kind of get out. It’s funny with lawyers, we always hired out of law schools, and we did a little bit of training. You know, once a week or twice a week, we would have some sessions one or two hours, where a lawyer would present on a topic and we have a full CLE library that we have on our wiki. But we haven’t had, because we needed the bodies to go to court, we couldn’t really keep them out. What I think would be amazing would be if somebody in the legal space, Seth Price, developed something like masterclass, where you could actually sit down and train people generally on the topics of what personal injury is, what the words, what the lexicon of criminal defense is. And we can subscribe to that and put our people and say, Okay, take these master classes, take these quizzes, and get somebody trained up. Because imagine finding a really talented lawyer in Venezuela, who’s bilingual or trilingual, and can’t find law related jobs in wherever they are. But they want to take these master classes, get up to speed, and become a kickass paralegal in the United States remotely.
Right. And what’s really interesting about Rob, who’s a force of nature and a genius. He’s had an offshore lien group for a long time in the PI space, and now he’s placing people, he’s shifting to heavy international for himself, a thing that I’ve never been able to get to, again, I looked at it, but what he’s doing and not talking about, in theory, he’s actually putting forth for his team is, they’re doing US training, what are the branches of government, who are the sports teams, you know, making sure that they bridge as many gaps as possible to get people up to speed so that when they’re conversing, it gives you the opportunity. So it’s there, he’s doing a double dose of both cultural training as well as substantive training.
But that’s a perfect, perfect example. Right? So I found this to be an issue with our remote workers. That people were making offhand remarks while they were on the phone. Potential clients. And our remote workers couldn’t respond like hey, did you see that Yankees game last night? Right? When Judge is on a tear, you know, something like that, or talking about what’s your favorite pizza? Because we’re here, New Haven based, which is the best pizza all over outside of Naples.
You know, we got your New Haven pizza at the mall. I have not tried it yet, since I’m cutting down the carbs, but I’m excited.
Did you get Pepe’s or did you get Sally’s? Okay, so you got to go with the white clam pie. Okay so if you’re a red sauce guy, then you got to take a trip up to me. And I’ll say I don’t particularly care for just the tomato pie that Pepe’s puts out. I’m not gonna say it’s bad but it’s not my favorite, but Sally’s down the street, the tomato pie no cheese is amazing.
Oh, by the way, son at boarding school in Boston. I need north and red sauce Italian recommendations. To the audience…
Audience, if you’re out there, please put some recommendations down there for Seth so he can, so he can do that. But one of the things that we did is create like a 30 minute video, I never thought about full on training about the judicial system and all that, but it’s good.
That’s something that can be literally, that’s scalable, right? And again, there may even be something out there like the idea, you know, it goes back, I will reference a Gary V. He’s like, What books should I read? He was talking to some, like, it’s this book, it’s G. O. O. G. L., you know, he’s like Google it, right? Like, there’s gotta be like, how many resources are out there that we don’t need to reinvent?
Well think about it, there are foreign business people who get training on American culture and American way of life before they come over here to work.
Around that, what we mean is the micro version for the water cooler talk. So anyway, I, you know, I’m gonna take my own advice after the show, and Google and see, can I find existing resources. I always go back, and for our audience, you, me, and one of our dear friends has been on the show way back. We’re sitting there talking about a gift for clients. And there was a ball, sendaball.com. And the first one of the people in our group was saying, You know what, I’m gonna do it myself to be cheaper. I’m like, Just spend the 20 bucks on the ball, which you may or may not end up liking and sending. We’re not reinventing the wheel for it. So I’m gonna go and take my own advice, which is, is there something, if there’s not, we will have the Jay Seth cultural university, but my gut is there’s somebody out there that will get people up to speed so we don’t have to do that ourselves.
Absolutely. And that leads me to my next topic that I want to talk to you about, is we had some things going on in our office, and we’re in a position to take and dump an extra, you know, decent chunk of change, $5,000 to $10,000, into LSAs in the last couple of weeks. And two weeks ago, we had one of our best financial weeks ever, the second week after we did that. And it was because there was a ton of extra money available for LSAs to put us out there. And I’m starting to wonder if having, because of the way the page looks, you’ve got LSAs, pay per click, map, you know, and now you’re getting an ad in the map listings, at least one it seems to me. Should I just be taking all my money and saying screw it, I’m going all in on LSAs, and take that 10 grand that I set aside monthly to pay per click. You know, I was doing, I’ll tell everybody I was doing 10 LSAs, 10 pay per click. And then we jumped it up to 20 paid LSAs a month and kept the 10 pay per click. And I’m thinking why not take the 10 off of pay per click and just throw 30 into LSAs? And that’s almost $400,000 a year to put in there. But the question is, do they have the traffic? I think they probably do.
Ding ding ding. So look, let’s divide this question. On the plaintiff side, it’s whatever you can get in, right, you’re putting a million dollars as your ideal spend.
I want to preface this because, you know, in LSAs in criminal defense in my state, I’ve got five competitors. And you know, and me and my partner are occupied two of the spots that pop normally, whereas there’s 83 PI people in LSAs that pop in my state. So in that respect, my competition is much lower on the LSAs probably because they cost more money, you know, and and I also have a less savvy sort of competition when it comes to what’s available online, I think.
So these are the factors. The answer is yes. Love it, pushing money. Like every dollar we pushed over, we got better ROI. The problem is when you’ve maxed it out, because you may be, you can’t spend your 30, then, are you spending stuff? And we’re seeing in certain markets, it’s really competitive. I mean, it depends on what your cost per case is, right, again, PI or, I’m sorry, criminal, you got a number because it’s a percentage of what your gross is on that, right? You’re not lifetime valuing the customer, you want to make him money in this case. So on the PI side, we are seeing you know, crazy numbers in a lot of markets with things soaring, and the LSAs have been a gift in that it’s getting people in for whatever they can spend. So yes, like that with huge caveat, Jay. First, god-willing, and you’ve spent a lot of time during COVID building this up, intakes gotta be good. It’s a cost per call. Money goes quickly if you don’t jump on it, right. Second, little nuanced issue. Let’s say, there are a lot of people out here who say, I do PI and I do criminal and the PI is more valuable to me. It’s hard sometimes to get, Google will give you both and if you ask for the criminal and that’s there and that’s plentiful, we’ll fill that up, and so that becomes an issue. So love it…
Let me ask you a question. So, you know, you can, as a lawyer, you can have your firm and you can also have a GMP profile for yourself. Is it smarter than, let’s take this, if your firm is known for criminal NPI, is it smarter to take perhaps the PI with your firm that’s got 100 reviews, and then focus only on your firm, and then individually on your personal one, which may only have 10 reviews, focus that on criminal because the review count, you’re gonna want to get that up, but it’s not necessarily the market maker on criminal early on. And then you can have side by side, one doing criminal one doing PI. Rather than trying to be a jack of all trades to Google, you can actually be targeted. What do you think about something like that?
So the answer is yes. And this is beyond LSAs. It’s also for the three pack, right? So a lot of talk about the three pack, a lot of sort of, people freaked out.
What is the three pack, for people who don’t know?
The top three organic results that are showing after your LSAs, after you’re paid, it’s the map pack, so to speak, right? And it’s where the reviews matter, because that gets you in, both helps you get in the three pack as well as convert once they’re there. So I would say yes, the advice that I give, we lecture on this a lot, is if you have a secondary market, then there’re exceptions, I know people that just don’t care. And they’re able to somehow push both through, but given that the need and competitive markets to add keywords into brand name through a DBA has been to add those accident or injury keywords in, you’re very often left with a hard way to double dip, possible for a secondary market. But when it’s super competitive, not ideal. The good news is you get your review count up. And you could theoretically get a second piece, reviews are not going to be on criminal if it’s all PI or vice versa. What I like about it is it does raise review count. But coming back, sorry, to what you were saying before, is I do like the secondary, or the professional profile inside. I think that’s huge. And when you’re focused on the three pack where your primary category is criminal, you’re not trying to hope that your secondary category is seen and loved by Google, because the more competitive the market that may not fly. Right.
Let me ask you a question. I see a lot of lawyers who their primary category is lawyer. Is that like, I mean, just a catch all and then Google will show you to anybody?
That does not generally seem to be a best practice.
I hate being called a criminal justice attorney. I wish they would say defense.
Understood, our sole goal is three pack placement. Why would you not say that’s what you are? It’s the term you don’t like, what if says criminal lawyer… hates criminal or I’m not a criminal defense lawyer? Who cares? Right? It’s whatever somebody’s searching, I want you to be. But that yes, that is not, and frankly, I’ll tell you a story. Years ago, we’ve been solidly number one in the three pack in DC for injury lawyer for years, in one day gone. What the fuck happened? Right. Somebody had gone into our profile and changed it from personal injury to lawyer. Gone. So in a competitive market, can’t do that. So if somebody’s doing that, you know, unless you’re just a, what do they call it like, anybody in the door law? Anybody playing seriously shouldn’t have that as their top level.
You know, it’s funny, speaking about anything. I was just at a conference this weekend for the Texas criminal defense lawyers and DUI Defense Lawyers Association. And it really showed me that you know, mitching down is the way to go in any practice, because I picked up, our firm picked up a referral this weekend, somebody literally was like, Hey, I just got a potential new client, but they live in this state, who lives in Connecticut? I raised my hand and they said, Okay, here’s the contact information and pass that along to my intake people. And they close the client for me, attending a seminar. I mean, that’s happened to me multiple times…
…and that’s how you built your firm, to be fair, you are known nationally as the Connecticut DUI guy. And like, hopefully, the nice thing is that you showed, hey, you can have other areas that you do and make money locally, but like nationally, like good and bad, right, you know, you’re not known to bring in the catastrophic case nationwide. But everybody in this country that is in the criminal, DUI circle, has you at the top of the list .
And my name will come up in the conversation. I think that’s part of the thing is that, you know, and one of the things that I realized is that I built that by attending both regional and national seminars in my niche, by getting out there and speaking. And that’s, you know, that’s something that I think a lot of lawyers don’t take the opportunity to. But it’s not just getting up and speaking, it’s being a good public speaker, which it’s not easy to do. Unless you take time and you do some research and you talk about, and you watch videos by Nancy Forte, and you watch the best speakers and seminars and see what they did. I gotta tell you, I watched a lawyer from South Carolina named Sean Kent speak at this conference. And he’s not a DUI lawyer, he does DUI cases, but he does high level criminal stuff. And I gotta tell you, right now, he would get all my referrals going forward, anything comes up, and I know you got a practice there, you’re gonna have to worry about this guy who’s building it because he is as dynamic as they come. He’s not in Charleston, thank God for that. But he is as dynamic as they come as a public speaker. He’s a young, African American guy. And I gotta tell you, boy oh boy, he took this place by storm, and people are gonna be talking about him for years to come. I will always remember him based on this, based on his presentation.
So I’ll give you, look, that’s great. And I’m not saying like, yes, obviously amazing. But I would credit not your public speaking, good or bad aside, I would say it’s because you’re there answering questions. You’re part of the mix, and that you give back. So yes, doing speech, I remember, you know, I’ve heard a few different lawyers, one PI lawyer from North Carolina, who gave one of the best speeches I’ve ever heard early in my career about how you lay out a firm, and he was at 100 people way before I was, it was at a different level than I’ve even heard since. That said, I would say that, you know, look, not everybody’s going to be the best speaker from stage. But, you know, being there, being on the list, answering thoughtfully. And as you know, you know, when somebody says, who’s the guy in New Jersey for trust in estates and we pass to Russ, we’re not getting a piece of action on that, but you’re part of that conversation, then people see you, so to me, like, yes, if you’re an amazing speaker, you get yourself an amazing speaker, awesome, but there are many, many ways you can be part of the mix and touch a ton of people, even without being that diamond in the rough speaker.
But that’s the thing. I mean, you know, you talked about it early on, in some of our prior shows about, you know, do what you love. Right. And I think there are people that are lawyers that would love to get up and give presentations, but the way you gotta do it is you got to suggest that to Bar Association’s, you got to put yourself in, no one’s gonna come in and just select you, unless you have a reason to be selected. So you know, if you want to be top 40 under 40, call the magazine and ask them what’s their criteria, because you want to make sure that you’re in consideration, stuff like that.
But you know, look, I take the flip side of this. If you want to speak, that is, you know, people are looking for content. They really are. Now most people don’t have an assistant that can go and hustle. But I guarantee you that if a young lawyer here sent 10 pitches, with nothing to sell just saying I have a speech on X, Y or Z, that they would be able to get 1, 2, 3 spots, part of it in the old day was yet to get there. That’s less so now. But if, you’ve done this, if you find a niche on ethics, now, I’d also say, be careful what you wish for. I know you over a 20 year period have built a name in Connecticut DUI. Couple things. Not a lot of other people nationally raising their hand. Right? It’s not as competitive as PI or, you know, Ryan McCain says I’m the guy from Connecticut. He’s a rockstar but he’s got a lot of competition who have done marquee stuff. People just finished being a president, you know, there’s a whole bunch of, so like picking your niche, part of its luck. When we work with, you know, we’re talking to John Knox Hazel, we put a lot of his numbers on the board. And you know, it’s shocking all of them at the Mike Moore’s Law Firm, which is amazing, you know, the case values in Michigan are astounding. I mean, they, you know, so part of it is history is written by the victor, picking the right market, you know, you stumbled into this through downplay in federal law, you know, with a whole bunch of personal stuff going on with dad, you know, so what I would say is getting the speaking is doable and will always help you long term professionally, but it’s very tough. You know, part of it is I think has to go in concert with other things. If you just say I’m going to speak and make a living, fundamental SEO that brings stuff in, you know, you’re figuring out, you know, before you go national, are you going locally. And, look, I’ve seen you, it’s not pretty, but you showed up at bar events with your brand and a booth. And you’re there, nobody else is doing that. Right? Probably rubbed some people the wrong way, it wasn’t lawyerly enough. Whatever it was.
Oh, I got such negative feedback from that. You know what, I still get referrals. I met you at that Bar Association annual meeting seven years ago.
And we see that online. There are people that are doing different marketing techniques aimed to getting lawyers in. I don’t love all of it, some I like, some I don’t like, but it is unbelievable how just touching people, you know, in so what you’re saying is, finding some way to touch many people in a meaningful way.
Yes, basically, that’s the takeaway. It’s, you know, put yourself out there. You know, a lot of people want to just sit at their desk and wait for the phone to ring, but you got to be out there doing the things that make the phone ring in order for that to happen. You know, I personally agree that, you know, if you don’t take some actual actionable steps, whether it’s SEO, whether it’s giving speeches, whether it’s going to rotaries, and look, I’m an introvert, you know, I get exhausted by talking to people. But I know it’s also part of what I need to do in order to build and scale the firm that I want to. And so that’s a thing I have to do.
Well Jay, I feel like we took too, you know, it’s been too long. But wow, this is just awesome.
Yeah, this is good, it’s good catching up with you. You know, I really, you know, I really think I’m gonna sit down with my marketing team and relook at our LSAs and our pay per click and try to see if we can identify value per client from those because, you know, if I can see that my LSAs are actually delivering us a higher spending client on the spend, and my revenue per client is actually up a percentage point, it’s worth spending more on LSA, if it’s the other way around…
But that’s the caveat. I’ll conclude with this. Yes, love the idea of experimenting, throwing more money to LSAs. You know, glad that that is working and good. If it works, just like spend some more and see what happens, wait till the ROI drops. That said, word of caution to our audience, because I’ve seen this, if you’re doing a higher dollar work, like how many of these LSA calls are coming to Jay Ruane as the lawyer, versus you’re sort of like, yes, well, we’ll have a junior guy do this at our lowest price point, I saw on trusts and estates. And again, not enough at first statistically significant sample, but what I saw was the lower dollar trust and estates were coming through LSAs. And if you don’t have a widget for that, it can be very expensive very quickly. Whereas if you’re doing higher dollar trust and estates, having the reviews, having that cross percolate seem to work a lot better, because the person pushing the button, the top, likely is not the savvy or purchaser when it comes to fee for service. What’s great about the DUI market, somewhere in between, right, people are freaked out even with money and without money. But when you drop down to a general criminal search, because there’s only so much DUI, that is where those clicks at the top could be less rich. That said, the cost of a call, at least you’re getting a freaking call. And theoretically, you could dispute it, if it’s not a real call, you know, compared to PPC, where, you know, who knows, when you’re getting the call, it takes x number of clicks to get one, you know, one call, that’s the beauty of this intermediate step for as long as it’s there.
You know, I want to tell you something that’s gonna blow your mind as we end the show, was at this conference, one of the things I like to do when I’m at conferences now to sort of pay it forward is I’ll find, you know, two or three young lawyers, either associates that have been sent there or their solos who’ve hung a shingle, and I’ll put them on scholarship for dinner, you know, because other older lawyers took me under their wing and bought me a nice steak when I was on my trips 20 years ago, and I feel like it’s the right thing to do is to find a couple of young lawyers and take them out and buy them some drinks and some food and give them you know, a nice big meal. And I met a young lawyer. She’s awesome. She is kicking ass. Really well educated in the DUI space. 29 years old. She’s been a solo for two and a half years. She has no website, all word of mouth. And, you know, we were talking about what you need to do next steps and I was just thinking to myself, Wow, she’s making it with no website. Imagine if she put a little bit of time and effort, because she’s in a college town in Texas, if she put a little bit of effort being 29 how much she can make. So I’m going to try to help her get her into the criminal mastermind.
So you’re helping the lawyer, you know, childhood idol of ours, Munson Son, had one entity, has a new bar, no website. Unbelievable, with a catering hall. BluShark is now pro bono creating the tugboat website because I’m just like how can Munson Son not have a website for his establishment?
It’s amazing, but it just proves that, you know, you can do a lot of things as long as you commit to it and you find a way to make it work. So that’s gonna do it for us this week here on the Law Firm Blueprint. Thank you so much for being with us. As always, if you want to follow my man Seth Price over there, you can keep up with him with the Law Firm Insider or the SEO Insider, both available on the BluShark Digital social media pages, you can catch up with him on LinkedIn, be sure to friend him although he probably has already made a LinkedIn connection with you because Seth is awesome at connecting and networking. As for me, if you want to catch up with me, you can join us here in the Law Firm Blueprint Facebook group every week at 3pm Eastern 12pm Pacific for this live show. You can catch us on the Law Firm Blueprint replay podcast available wherever podcasts are available. And you can always catch up with me through any of the social platforms or meet me in thecriminalmastermind.com. Seth, that’s it for now. Any last words?
No. Have a great week and…
Jets are 0 and 1.
I’m so sorry. Dude, I saw that score.
You know, I gotta say, our offensive line is horrible. I mean, if they put Zach Wilson back in with that offensive line, he’s gonna get destroyed.
So the Giants won on a coin flip, but you know, but just maybe, maybe Gary Vee will buy your Jets and turn them around?
I think he will. I think the problem is he wants to buy the Jets as his goal, but he doesn’t necessarily want to own the Jets. But if he does, man, that would be, I’d be in every game if he does, just so I could possibly meet him. You know, that’s the way it goes. Alright, bye for now folks. Have a great one. We’ll see you next time on the Law Firm Blueprint. Bye for now.