Join Seth and Jay as they discuss email newsletters and how to maximize engagement, how to hire someone to handle your marketing and what to look for, as well as a potpourri of topics at the end of the show you won’t want to miss!
Hello Hello and welcome to this edition of The Law Firm Blueprint. I’m your host Jay Ruane, CEO of The Criminal Mastermind, as well as managing partner of Ruane Attorneys, a criminal defense and civil rights practice in Connecticut. With me, as always, my man down there, in the greater capital area. We’ve talked about this, but DC, Maryland, Virginia, South Carolina, Price Benowitz “Grand Poobah”, Seth “Jehoshaphat” Price. I really like Jehoshaphat. I think that’s a good middle name.
My middle name is your name. Yeah, it’s a crazy thing. It’s just, it’s crazy. But anyway Seth, he’s also one of the heads sharks at Blushark Digital SEO for law firms. Seth, how’s your week going this week? It’s going well. NTL was freaking awesome. It was good to be back. Yeah, I was watching all the pictures on social. It was great seeing all the different things that people were doing. Yeah. And look, part of those pictures are why I love it. If you schedule one conference for next year, I know you take your time, great precious to me. Not only is it warm, not only does it sort of get you motivated, but what I love about it. I’ve been at the Lowes hotel for quite a few years, with one year off, is that because of how it’s set up, it’s access to people that are upstream from you, and the people are very accessible. You just get time with people that you wouldn’t get otherwise because of how it’s set up, if you so choose. And you know, a people person and friends and mentors, they’re over there, and Keith Givens is just a genius and created the Cochran Firm National Trial Lawyers. You know, got, you know, one on one time with Mike Morris, right, this is a guy who’s built a juggernaut. He has fireproof, and just the way he thinks and this was, you know, before we were accosted by a bunch of people wanting to sell him Lead Gen. Intel that literally, literally, the vultures came in, but for you know, 30 to 45 minutes, we actually had like a meaningful, thoughtful conversation that I would not get anywhere else. There are no distractions, it’s just business and law. That’s awesome. That’s awesome. I mean, I know you love talking about business a lot. We like talking about it. That’s why we have this show and this podcast and I’m happy to share this time with you so that we can talk through some things. I want to talk about one thing that came up
that for me recently, and we’ve really sort of revamped the way we are approaching our email newsletter, and it seems to be working. And it’s something that I think people need to look at if they are communicating with their former clients and their, for us, we also target our non-viable clients, people who didn’t hire us. And if you listen to this podcast for a while, you’ll know that we actually monetize that really well during COVID. And it helps save our firm. But, you know, one of the biggest things that I see with lawyer newsletters is
a lot of ego. And I think that’s, you know, that’s typical of lawyer advertising in general. But it’s all about look at all the things that we do, look at our big verdicts, look at our results. But really, what we have found works best is not necessarily talking about the things that we’ve accomplished in a month, you know, maybe one or two things, but really making the newsletter all about our clients. So we do a lot of giveaways, you know, giveaway Amazon gift cards, Starbucks gift cards, to people who, you know, show us your dog. I know you’re… I love what you’re doing. Clearly in a post-resonated, we’re actually trying to emulate and incorporate, we’ve done a little stuff, we’ve given away pies for our core values as pie. And finally found core values, some of you talked about it in another show. I think that’s worthy of a longer discussion, but I get it. My struggle has always been, as a guy who way back in the day when social first popped, gave away a flip camera, spent $500 and people loved it. And people from Omaha and people from Albuquerque were like sending their registrations in some person, out of my market one. How do you take the giveaway and turn it into something that isn’t just giving away cash, which is sort of easy, right? But I say here’s something, but what I love about what you’re doing is that it’s tied into both newsletter views, getting somebody to go deeper into it. You know, as you, as I’m saying this, are you playing around with, here’s the headline that there’s a giveaway, but the instructions of how to do it are further down? Like what’s the mechanics that takes it to the next level? So, I use MailChimp.. *which I use because of you*. So MailChimp allows you to AB test up to three different subject lines. And so
For example, our February newsletter went out yesterday, and just across the board, email newsletters have about a 20% open rate.
*I found that to be aggressive for most law firms that I’ve met.* And well, that’s MailChimp legal statistics for open rates for newsletters and illegal. *So, I always take a stat like that, they’re mostly not firms like you, but somebody that has 150 people on a newsletter list versus legacy with clients.* So, we targeted this month to have an open rate above 30, we were just shy of, we were 29.9.
*That’s insane.* That is, well when you have 6000 people on the list, and you can have 30% of them open up. *I’m not trying to stop you a lot of it, but 6000 is not that large compared to you and your practice and what you’ve done.* *That’s not 20 years of clients.* No, we specifically have only gotten the last six years. So I’ve got two mailing lists. I’ve got my active clients that we’ve done services for that’s around 6000. And then we’ve got another 10,000 list of people who have aged off of our main mailing list, but we still want to maintain some sort of connection with them. Do you mean emailing list or mailing email? Emailing list, emailing lists is an email newsletter. And so this month, we, you know, by AB testing, we were able to use some of MailChimp tools, and we got up to a 32.7, I think, open rate, which is, and then and more importantly, you know, we drove clicks, which is what we wanted to, to leave reviews to post to our social, the dog of the month, and stuff like that. And so, you know, the newsletter really is great. I don’t give away a Ruane branded water bottle. I know it’s ego, you know? *No, I don’t,
I don’t see that, though. That’s not, the question is, you know, I am having an internal debate with my people about it. What I love what I’m seeing here and partly, I have a relatively new Director of Marketing, amazing guy, but who’s never been trained, he came out of the sales world. And while he’s done some space in this, the idea of purposeful allocation of resources is a higher level piece, right? Anybody can, we gave away pies earlier in the year, 30 people got holiday pies from us, it was lovely. Our open rate may have gone up slightly. But you know, it’s not that back and forth engagement. What I love, love, love, in particular, I love my dog, is the idea that there’s, you know, submit this, and my gut is, it’s not just here’s a prize for the winner. But here’s a certificate for all of them, of the Ruane Pumps Association, whatever I mean, you’ll come up with better brand because you’re better at this than I am. But that type of concept that you want people not just to win, but you want everybody engaged. So, what we have, what we’ve done, so I’ll follow up. So what we’ve done with the dog stuff, because the dog thing is really my thing and that I came up with. I mean, I didn’t really come up with people with dogs. But how many of you figured… inspiring but that’s another story. Well, I got my own Winnie too. I know, but scouts, you know, we’re famous tonight, I’m in the DMV now he’s like, like the morning show.
And so what we did is, we actually have a wall, down a hallway, in our office where what we’re doing is we’re printing these pictures, we’re tacking it up on the wall. We’re also doing a when, you know, the beginning of the month, we do the submit your pets, then what we do is, for everybody who clicked through, you know, which you know, so we got, you know, say we got 2,000 2,500 people to click through on that, but not necessarily gotten all of them to actually submit their pet. We segment out the people who click through on that story. And then those people are going to get a special email in two weeks with “this was the dog that we picked this month”. And here is the wall of dogs that we have of our winners. Because we have January, February, March, April, May, June frames, right, so we put that up, and then we have all the other dogs underneath it. Because we’re trying to get a lot more engagement with these people and get them to submit their dogs and engage with our social platforms, and all that stuff. So it is more labor intensive than just shooting off. *It takes thought and that’s what your greatest asset has been, that your mind is owed. But the question I think is two-fold. I was at a presentation recently, and somebody went on a tangent, they had produced
a children’s giveaway. And it was interesting, but the amount of money, time, and attention put towards it, there’s no way that it’s going to allocate to an ROI for the firm. You may like doing it, it may make you happy. But I think that that’s something that I always encourage everybody to balance. This looks to be
Awesome. But there’s always, I think, a balance between how much time and you know, if it’s your time and attention, do you love it? Would you rather do that than be in a softball field? Versus? And that’s what I was sort of alluding to with the marketing manager, director? How much of this can you say, please bring me three ideas we’ll implement, what are I have three ideas, please execute? How do we take your genius, and then leverage that with staff, rather than just throwing different ideas out there, spinning wheels, where those resources could be allocated differently? That’s my question to you. So the way I have approached having a marketing manager and I have one is that I recruited for talent in a specific area that I had no patience for. Right? So I hired somebody to be my content person years ago, and she has morphed into now, not only my content person, but after a decade, has been taking the mantle of the director of marketing, but I know her strength is in the content. That is tried and true. That is her thing. She’s picked up a little bit of WordPress coding, she knows social, obviously, she’s able to do a lot of things, you know, she can handle the, the production, I guess, overseeing the production of our videos, and we have some video ideas that we’re gonna, we’re gonna roll out later this year that I think are gonna pop. But you talk about
an ROI. Don’t forget, and this is one of the things that I think a lot of people tend to gloss over. You know, we are, for the most part, lawyers within our community. And I know in large metro areas like DC, Maryland, Virginia, you may not have that hometown feel, but not everybody in our audience is in such a large metro area. In fact, I would think that the majority of our audience here, in the law firm blueprint, is actually in smaller markets, right? And even some major cities in other parts of the country are still small markets. And one of the things with that, is that you’re, the ROI you get from having a thing about dog of the month, and people following that and find finding out about it and that type of thing is when you go to pick a jury, people have positive impressions about your firm already. Look. So there’s, there’s way more though, it’s awesome when you give it away, and it’s a giveaway, and that’s why, you know, Starbucks, Dunkin Donuts, whatever, do you love coffee? You know, how much different is that than the Yeti with your name on it, like, meaning it’s a gift. But when you tie it to something, an affinity, kids, dogs, you know, whatever it is, that you find that resonates, again, it’s all about relationships. You know, you see Neil Goldstein’s new book, talking about, you know, his one-on-one relationships. I think the, the thing that you and I aspire to and much of our audience aspires to is, how can you do, how can you create relationships at scale? And I think what I love, love, love about this dog piece is it’s trying to do some of that. It is not just a giveaway, but it is, hey, I’m sharing something with you, and you’re sharing something with them. Right. And so getting back to your marketing manager thing, I think, you know, you have to sort of get an idea of what it is. Are you a person like me who just throws ideas out there nonstop? Then you need somebody who can execute and sort of, you know, find the wheat from the chaff, right, and separate those two things. If you have no sense for that, and I’m not saying that in a negative term, I can’t write a compelling appellate brief. That’s just not who I am. I just, I don’t have the patience for it. I can’t do that. There are lawyers that are great at that. There are also lawyers that are great at other other areas of the law, drafting a trust that’s complicated, that type of thing, what you need to do is find out what you’re good at and focus on that and then put people. So you might say, my marketing person I’m going to hire is somebody who’s going to focus on social, so you get somebody who’s talented on social, and then they can get vendors for the other stuff. Or maybe you want to do a ton of videos. So the person that you hire is going to be video first. And then all the other stuff can be outsourced. You know, for you, in your situation. You brought in somebody from sales, right, to be your director of marketing, what’s their one marketing thing that the person is truly good at? It used to be, and to be fair, what we did is, their passion was radio. That’s where they came from. So we now have a not inexpensive marketing partnership with one of the large morning shows in, you know, in the urban community, it’s not my world. And I’m very cognizant that I don’t want to pretend to be something I’m not, but these are people that we have done a lot of good for in the past that I believe will continue, like it’s a good synergistic
that we are the right law firm for much of this community. And it’s been a, it’s been a great ride. What I’m seeing now, which is interesting is, okay, it’s one thing to sign a contract, how do you get the most out of it? Right? And look, we’ve talked about this in a bunch of different forms and fashions, right? Anything that set it and forget it, you get whatever, sometimes less, sometimes more. But is there a way is that, you know, from a sales point of view, it’s signing the contract. But from my point of view, in your point of view, it’s each week, how do we become part of their story? There’ve been how many stories in the news in the last week? More than you’ve seen in recent memory, tragedies, you know, horrific. I mean, get somebody on there and talk about Tyree Nichols? Between that, between the Pelosi video being released, you know, within DC on any given day, we have, you know, somebody being indicted for something. So what I would say is, you know, the question is, how do you become integrated? And that’s really where I’m at right now, which is, it’s one thing to write a chapter that has spots, but how do you, just like the the dog versus the Yeti giveaway, how do you present something that becomes more of an integrated relationship of sorts rather than, let’s use a stronger term, but something that is actually connecting rather than transactional? You know, it’s interesting, and this is something that, you bring up a good point.
You know, there are certain marketing things that you can do that are, I don’t want to say set it and forget it. But there are things that don’t need as much attention on the daily as other things, I guess. Now, I use AdWords pretty regularly. You know, we spend a couple $100,000 a year with Google and that type of thing. But let me ask you, if I brought in an AdWords person to be my main person in my office, are they going to change so much every day that it’s going to make that much of a difference? I don’t necessarily, over a week, once a week… and checking out and making sure that your negatives are right, and that type of thing. I’ll be honest with you. From my perspective, and take that for what it’s worth. You know, trust me, I’ve spent millions of dollars with Google, but I don’t think I needed to hire somebody in my office to be an AdWords specialist. And think and spend days in the spreadsheets. Well, no, that’s why I think that’s why agencies exist, because the micro time needed, not the micro, but the time needed is worth the commission and that you would be better off. That said, love the checks and balances. And I’ll give you, I’ll give you an example of a fail. So before I had the more expensive marketing position in place, I was solely responsible. So the relationship with BluShark, great, they do their thing, but I was not doing as well in retargeting as I probably should have. We talked about it. It’s easy. You and I have a gazillion sites out there. Are they all being retargeted? And somebody I knew from the industry approached me and said, Hey, I’d love to be able to retarget these, what do you think? I’m like sure, go for it. And they did all these things. I looked at reports, I was not looking at the big picture. It was fine. I wasn’t spending, I was spending money, but not a ton of money. But two things happened. One, there was a point where one of the campaigns went crazy and spent way too much money. Thankfully, it was a Google mistake of sorts. And that was brought down. Google spent outside of the budget, right. But you still have to police it, because if you don’t, you wouldn’t get your money back. And the other was, you know, despite you know, without Matt, without the right supervision, the campaign was put on a site that I’m no longer monetizing, a practice area that I gave away to somebody else, the site still in our portfolio. And so over $150, or about $1,500, was spent, and you and I don’t like losing $1500. Right, that’s not good. But you know what, I look at it this way, that during that period of time, I didn’t have a six figure employee being paid. Like, there’s that, and it goes to your point, like what is the marginal difference if you had a full time in-house person doing nothing but, versus paying somebody to do that as an outsource piece? And so what’s frustrating and you sort of see this is, while you, see, in each person only can do so many things. This is the, I think what I’m seeing for myself and what everybody goes through, you included, everybody included, which is whoever you have, there only has so many skill sets that they can do well, and that it like it that is, again, why agencies do well because they can hire a bunch of different skill sets. Right. Right. And at the same time, it allows you to take that person and leverage them where they can make money. If you have somebody who is great at video production and
placement on social, you can make money doing that, but there, if they were sitting there and had to look at the minutiae of how to get LSA spend up, it probably isn’t going to happen.
Right. And so that’s part of my, that’s part of what, you know, I’m talking about here. It also, I mean, in a way it sort of goes back to something that you’ve said for years is that you do what you love, right? You know, AOL built a juggernaut on direct mail. You know, Groupon built a juggernaut on email marketing. Well, guess what, the people at AOL had a background in direct mail, the people that Groupon had a background in email marketing, you know, so if you have to find out and this is, and this is something that I want our audience to hear.
And it took me a long time to get this message across to myself and understand it and internalize it. You probably have one or two associates, if you are at that point where you’ve scaled up a little bit, and you’re thinking, man, I would love to get them in front of a camera so that they can do some videos, blah, blah, blah. You know what? They don’t love doing, they, you know, they may just be the lawyer who wants to be the lawyer, and they don’t want to get in front of the camera. And so you got to find another way for them to get out there and get that message out there. Hire a spokesperson. So no, no, no, this is, this is where it gets worse. It sucks even worse because I’m guilty of it more than anybody, right? Whenever you involve yada yada. Well, look, I’ve been in business like 15 years with scale, right? The no, we have, you know, a dozen people that have been with us for 10 years or more. That’s awesome. But those artists are the people that want to be on camera. The junior people that love being on camera, the junior people don’t always make it up through the 10 years. So now I have a whole library of people and videos of former employees like, so to me, It’s just like when you think about who’s going to website, who’s going into GMB, you’ve had you know, you’ve done missed different categories, you’ve had some people, I’m an advocate for marketing other people. But know that, well, Jay Ruane is likely to remain at the Ruane law firm for quite a while, other people may or may not over time, and that you’re going to have a graveyard of unused stuff that you’ve paid for, you’ve worked on. Again, there are benefits to it. It’s getting people involved, it’s getting buy in and, but it is the idea that we’re spending all this time focused on, you know, the extraction of something they may not love to do, a point very, very well taken. And one, I’m about to record stuff, you know, in the next day or so, one thing that we have moved from is having mainstays do the recordings, not focused as much on the junior people because that will turn over. But using, you know, the thing that I’m focused on now is employee testimonials for a recruiting page, something I was definitely not doing at the level that we needed to be done. How do we go from “here’s a job” to “here’s a community you want to join”, not just when you walk in the firm, but from a visual point of view. You know, it’s interesting, I posted something about this online and Nancy KV, a friend of the show, who said, hey, why don’t you, if you’re doing videos, why don’t you use an AI person? Synthesia is a service where they actually use avatars to do that. And I, you know, I didn’t love the avatar and the quality that they put out. I think it’s.. yes, exactly, exactly. And then I’m starting to think, boy, wouldn’t it be awesome if I built my own avatar, not that I’m going to do it yet, but you know, the cost and you know, it’s probably not there yet. But it’d be awesome if you were able to have an avatar that’s custom to your firm that you could use for 30 years doing all your videos, and you just have to supply with text. And I mean, that’s where I’m thinking, you know, we’re going. Next thing I know, a Jay Ruane avatar is gonna be reading my kid bedtime stories.
Imagine that. You know, it’s funny, I just, before we end the show, because I don’t want to go too long today. I had an opportunity last weekend to hang out with another, with a couple of friends of the show, actually, Jim Asbo was at a dinner that The McKeen Firm held for some of their referral partners. And he was talking about how he’s struggling to find talent. And it’s really sort of across the board. We had somebody on Friday give their notice to take a pay cut to go into a DA’s office by us and it’s, it’s difficult to find replacement people. And this is what’s weird, maybe the market speaking right? You see a lot of people move, you see Ryan McKeen’s awesome victory, and you see other people out there crushing it in PI. I am seeing more talent in the PI space. A part of it is, it’s less jurisdictional dependent, and they wouldn’t agree with this fully, but you can get somebody up to speed behind
them in play, but that the issue that I’m seeing and I’m, you know, I’ve spoken to Jim and Jim has had this issue for years, like this is not a new issue. The fact what I have seen, we’ve talked a bit about this, is we are seeing the hiring of mid level, B to C non-contingency legal talent. I’ve seen it much, much more challenging. Oh, my, for me to find a middle level, I’m actually now reaching out to the law schools to try to build out a summer associate program. And this is interesting. I called the last, I called UConn law where I went, actually, in response to a post, they had put up a post about how it was great having a panel of people talking to you about legal, about jobs. And it was all insurance companies and heart and
At the law school? At the law school. Yeah? Get out of town. And I was like, like I said, I said, hey, how about having people who actually represent people? And so they call me up, they’re like, here’s the problem. Here’s the problem. And this is something that I think we should talk about next week’s show. They said, you know, the type of person who’s going to law school now is not the same mentality of the person who went to law school 20, 30 years ago, which are, where a lot of us are, you know. And in order to rationalize taking on such incredible debt for law school, these law students are looking to guarantee themselves a job at the beginning of their second year of law school. And these corporations can predict and budget for legal job openings, two and a half years from now. And so they’re extending offers to people. And she said, and the crazy thing about it is, 25% of those offers are gonna get pulled back, but you’re getting somebody who’s locking in, so they’ll bring in a class of eight, *I hear you*, in Hartford insurance company, and only six of them will actually wind up with the job. But I, as a small firm, I can’t offer six people a job.
There’s so much there I’m gonna throw at you. One, this reminds me of the Superbowl ad. I don’t know if it was indeed or one of the other job boards, but … little girl, my job is to be a mid level manager. That’s what it makes me feel like, you know, going to law school to work for the insurance, like it’s craziness, right? No, but people do because they just want security when they come out. And they got $200,000 in loans. And they saw Grad PLUS undergrad. And they saw how much they signed for. They’re like, I just want any job because it’s Income Based Repayment now, that I can guarantee I’m not going to be starving in two years. And that’s what the community wants, the community of law students want, you don’t have people going to law school now who are like I’m going to bust my ass, I’m gonna make $200 a week. And then I’m going to have a PI case or I’m going to, I’m going to create a Juggernaut and trust in the States or I’m going to be a kick ass divorce lawyer. People like that are not going to law school. They’re going into finance now, or it’s something something else, finance, or whatever TikTok channel could make more now. And the, look, we gotta unpack this next week. We got what I’ve already seen multiple times, is I come up against somebody somewhere between third and seventh year of a deal where if they stay in the nonprofit public defender prosecutor sector, that they get their debt wiped out. Yeah, and how can I compete, like there, that wipes people out piece by piece, it is clawing away from what’s possible. And what’s frustrating is if I could wave a magic wand and hire, I’m not saying rockstars, I’m saying competent practitioners, not a holes, not like, you know, with major, major issues, just solid, you know, better than average lawyers, we could create incredible growth and revenue. But we’ve intentionally as big as we are, have not scaled further. Because when somebody leaves, I am now in this, has been going on for 2,3, 4 years, we will let leads fall on the ground and disappear and not take the cases because I can’t find people that are at least above the Mendoza line. And that’s being, to make sure that we take care of clients and provide value. And I think that you’re gonna see a real issue, sort of the haves and have nots, there’s always gonna be a few elite solo players that do fine, but the ability, you know, there’s always been the the idea of, with LegalZoom came out, it’s how do you help people that can’t get legal help otherwise, right? The person who can’t afford a will can get a functional will online for a few $100. But there’s going to be a huge jump in the ability to find competent help, I believe, because you’re seeing less, less, less people in the space. Well, think about this. Think about how LegalZoom must be thinking about Open Chat GPT. Hey, write me a, write me a will in Tennessee.
You know, and, they’re one step better in my opinion.
I agree, but I’m just saying, imagine if now, instead of you having to buy it for, you know, $179, you can go to this website and put it in. And it’s passable. You, look, there’s always been free-ish ways. The idea is when you’re paying a brand, there’s somebody behind it. It’s sort of like, you know, I, we always talk about when stuff like Tommy boy, you know what, my name is on the box… but over the years, doing construction, repairs, there’s something we might love called the favor economy. When you do favors, it never works out, right? I always want to pay money and say, I’m paying for this. I’m getting this back. And if something goes wrong, you say, Hey, I paid you for this. I need it. And I feel like you and I both subscribe to this. And that when you don’t go that way. It is. It is often problematic. Yeah. All right. We just threw a lot of people there. We threw a lot of people. Okay, folks. So if you want to catch up with us, of course, every week live 3pm Eastern 12pm Pacific. Here is the Facebook group. If you have questions that you want us to cover in the show, please be sure to let us know in the comments here, in the group, or always shoot us a DM. Seth, myself, we’re happy to take your messages and wrote these into our conversations. Of course, we are always available, on the go. Wherever you get your podcasts, just look for The Law Firm Blueprint. Make sure you give us a five star review. Thank you so much. Last thing, anybody’s going to be out at AAJ, if you’re listening to this live, hopefully catch up, just there Friday and Saturday nights, but look forward to seeing it. Wow. So Saturday night for me Seth, I’m actually going with McKeen, with Garza, with some other friends, our friend from New York City, the writer Brendon. We’re going up to the Culinary Institute up in Poughkeepsie. Oh, your friend from The Daily Show? Yeah. He’s amazing. That 38 At The Garden is phenomenal if you haven’t seen it. Oh yeah, Trayvon, yeah. And oh, he just signed on to to write a movie that Jerry Bruckheimer is going to produce and direct. He is such a talent, that, the other, the other one who won the Oscar for everything, if anybody’s gonna get an EGOT of your extended circle, it’s gonna be him. What a talented guy. Yeah, it’s kind of crazy to know, I’ve got like a connection with a guy who’s that. I want to meet in person, for real, before he, because I’m a Facebook friend and a…I got, I gotta meet this guy before he’s too big to talk to me.
Yeah, I think he’s, he’ll still take my calls and my texts every now and then. So, but sometimes they get delayed. I don’t get a response right away. Because, you know, he’s doing something better with bigger people. But anyway, so we’re doing a Culinary Institute beef steak dinner. And I’m really excited about that. We haven’t done it since before COVID. And so this is the first time
My law partner’s wife trains there.
It’s unbelievable. The food there, it’s just amazing. So maybe I’ll post up some videos.
Maybe put some food porn up there. I’m on my drop 20 pounds kicks, so the carbs are down.
Hey, I dropped, in the last month, I’ve dropped seven pounds. So I’m working hard at it. Anybody’s looking for business advice has long left our show today. But the piece that I would say, I had a life moment, I’ll leave it with this because I hope maybe do some people some good. As you know, my drink for the last 15, 12/ 15 years has been the ice soy latte. It has helped me lose weight, have used it as sort of a breakfast drink, a lunch drink, to sort of get me through between meals. Seemed filling enough, gave me some energy, not that I need more caffeine. And I did a blood test recently, getting very personal, where my blood sugar had spiked to the point of the bottom end of a danger zone. At one point, into the bed, into the area where you got to be concerned. And I was like how the hell is this? And a doctor friend of mine was sort of reverse engineering. The soy milk at Starbucks, looked it up, 23 grams of sugar and that’s just, that’s not even a Venti and so God knows what I’m getting in a Venti. Two to three a day? I mean, I’m approaching 100. It’s almost like, she’s like you’re poisoning yourself so switch to almond milk for me or the idea you actually have to look at a label. On Shark Tank I see Cuban looking at the sugar on stuff and I’m like what’s he doing? Now I get it. That like, there’s stuff that like, I thought I was being healthy and just know that it is a complicated world and when you think you may be consuming may not be what you’re consuming.
That’s, for me, it’s black tea or it’s water.
That’s it? Other pieces that like
I mean I get the energy from the cocaine. I mean, that’s really my thing. The methamphetamine, the cocaine.
Respectfully, if there was really the cocaine habit you joke of, you’d be this…
I’d be a lot better than I am.
Perhaps you need a cocaine habit. I’m starting to think how the show would go. I’m like, with my now almond lattes and the other cocaine habit, we wouldn’t get away with it.
Yeah, definitely not. All right folks, we’re gonna let this go. Thanks so much for being with us. We had a great week. We can’t wait to see you next week here on The Law Firm Blueprint. Bye for now. Transcribed by https://otter.ai
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