BluShark Digital 0:00
Welcome to the conference connection. You go to a place to get the scoop on what conferences are coming up that you need to know about. Here are your hosts: Paul Faust, President of Ring Boost and Seth Price, Founder of BluShark Digital and Managing Partner of Price Benowitz.
Craig Goldenfarb 0:17
How are you doing guys? Paul Faust, here again, ringboost.com as always, my partner, Seth Price from BluShark and Price Benowitz, and today we have a very special guest on, but I’m going to let Seth introduce our guests.
Seth Price 0:28
We got Craig Goldenfarb, who has put together a program. It’s an annual program at this point. Although there are rumors, this could be the very last one so get in or don’t. I think the 10x people are doing the same thing right now. It puts butts in seats, but Craig has built a firm in South Florida with systems and processes and building out divisions, and he takes a day a year to basically open the kimono and show people exactly how he does what he does. Is that a fair representation of Craig of what we have to expect?
Craig Goldenfarb 1:02
It is, don’t expect too much from under the kimono, but absolutely, that is what I do. So my seminar is called the Seven Figure Attorney Summit, and I’ve done it for about eight years, and it is one day this year. It’s actually a day and a half because we’re adding another half-day on Friday morning. If you want to learn how to cross-examine someone or how to do a closing argument, please don’t come because this has nothing to do with being a lawyer. This is teaching you the business skills of how to run your law firm with adequate, or hopefully more than adequate, business skills. So in law school, of course, anybody listening to this, or anybody knows that they don’t teach you anything about business in law school, and when you first do your first payroll or pay your first bill, you don’t even know how to do that. So I’ve spent the last 20 or so years really focusing my life on the business aspects of running a law firm, and to a lot of people’s surprise, I have not touched a case in 15 years.
I don’t even consider myself a practicing attorney, even though I was a trial attorney for 10 years. So the seminar is in Orlando. It’s between April 23 and April 25, 2025. It’s at the Wyndham Resort, a beautiful hotel. The website is seven-figure attorney.com that’s how you register, and the price is $1,499. Let me tell you more important than all the details is what you’re going to get and what I talk about. So it’s the only seminar I know of where all, or almost all of the speakers are from the same law firm. So most seminars are, you know, different experts in different areas, but I like to give kind of an under the hood look at one law firm and different departments and all of the information that is kind of linked together from the different speakers, because we’re all working under the same roof. So I speak for a few different sessions on KPIs, which are key performance indicators, and on how you compensate your lawyers and your staff, and how you budget, and all kinds of things that nobody ever really taught you.
Those are the things that I’m going to teach you how to do in my portions of the speech, and also how to build a different mindset because we all have a mindset as an attorney, and you really have to shift your mindset in a lot of ways in order to run a business through different skill sets, etc.
Seth Price 3:28
I would say that what I like about the conference, I’ve been to it several times, is that it’s not just meant for owners and that I’ve actually brought team members there who are responsible one step down from ownership and putting things together. I think they got a lot out of watching how you guys have done things. It may not be for everybody, but the idea is you can take pieces of that and bring it back, or take an entire division and say, hey, I want to replicate this, and it gives you an avatar to work towards.
Craig Goldenfarb 4:01
Yeah, it’s true. I mean, we encourage people to bring what I call your second in command because we go to these seminars as CEOs, and we come back with like 50 great ideas and we overwhelm our staff and nothing gets done. If you bring your second in command, or if you bring your marketing director, or if you bring your chief operating officer or your office manager, they’re the ones who are going to be impacted, and they’re the ones who are probably going to implement half of what you learn anyway. So Seth brings up a good point. We do give a discount for the second person and a discount for the third person. So, you know, bring the people who are actually going to execute the plan. Because when I go to seminars myself, I come back with so much stuff, and it just scares the crap out of everybody back in my office.
Seth Price 4:41
Well and that’s one of the things I’ve been muzzled about. And I think that as we’ve, as you have, have implemented EOS, making sure that you filter things in through quarterly rocks and don’t just pull the fire alarm when you come home. Don’t say “Hey Craig’s doing it this way. I got to start doing it this way tomorrow,” because, as Paul knows, we get all sorts of ideas, shiny objects. It’s making sure that what you have there, is one of those things that will move you for the next quarter versus, hey, is this something we’re going to prioritize further down the year, etc? And so what I love is there are so many great ideas that come out of it that you really do have to be disciplined so that you don’t upset the apple cart back at home.
Paul Faust 5:21
Craig the other thing I want to ask you, at least you could mention, because a lot of the people who listen to the Conference Connection, who come on, who follow us, also happen to be industry servers or industry service providers and vendors. Are there any sponsorship opportunities, or booth opportunities? Are there any other opportunities that someone can reach out to if they would like to exhibit or sponsor your events? We want to let people know about that too.
Craig Goldenfarb 5:46
I think we do have sponsorship opportunities. We have room for about 14. I think we have 12 of them filled. Okay, if you want to inquire, go to the website. There’s info in the email, and it’ll get right to the person who handles the sponsorships. So seven-figure attorney.com again is the URL, and there’s an email address on there to inquire. One thing I kind of like and take pride in about the conference is that although we have sponsors there, and we really appreciate our sponsors, we don’t have a second tier of payment for sponsors talking. They don’t actually get to come up on stage, which the sponsors don’t always love, but they get plenty of exposure, and the price is pretty low for sponsors. We do that on purpose because we want the interaction with the sponsors to be at their booths. We don’t want to waste valuable stage time, not waste, but we don’t want to spend valuable stage time with the sponsors, even though we value their participation. And let me go back to something Seth said, which is really cool. So Seth mentioned that we go back and the implementation of these ideas is a challenge. So we added a second day, Friday morning April 25, where an EOS implementer named Sarah Frasca from Point Northeast, is going to actually take you through exercises in an implementation plan. So she’s going to take you through her excellent skills as an organizer to say, hey, you just have a list of 80 things from yesterday to do. How do we start a plan? What? What is our strategy? What’s our rollout, within or outside of the EOS structure, as to a timeline, and implementation strategy? So we brought her in especially for that difficult part, as Seth mentioned, and I think it’s going to be really helpful for the attendees.
So guys, there you have it. Another great event put on by someone who is a successful industry and is done there. Done this. His team has done it. Check it out. As always, if you have an event coming up, please let Seth or me know what your event is. We’d love to have you on this resource. Please tell your attorney friends and industry service providers to like the page, and follow the page. We want this to be a resource for everyone to know where to go, where to learn, and where to grow. So thanks, everybody.
Thank you.
BluShark Digital 8:04
Thank you for tuning in to the Conference Connection. Make sure to hit subscribe if you haven’t already, and we will see you for our next episode. Bye.
