Local Service Ads – How Are Background Checks Changing?
If your business uses Google Ads to tailor the search experience to your potential customers, you may have heard of Google Local Service Ads, a tool t...
Types of Online Content Marketing
A strong content marketing strategy allows for a company to create their own narrative while giving people a way to connect with the brand online. How...
4 New GMB Features SEOs Should Know in 2021
With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GMB information into SERP answer boxes ...
The Importance of Title Tags When Optimizing a Website
Title tags are a search engine optimization (SEO) tool that many digital marketing professionals use to boost their clients’ online presence. When u...
Google Tests Contextual Links in Featured Snippets
In late November, Google began testing the addition of contextual links in featured snippets displayed on the search engine results page (SERP). After...
SEO for Non-Profit Organizations
Non-profit organizations are increasingly using search engine optimization (SEO) due to its unique benefits. While resources are required to build and...