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Leveraging Trends with Social Media Marketing

The meteoric growth of social media over the past decade went to even greater heights in 2021 thanks in large part to the ongoing coronavirus pandemic. This trend showed little sign of slowing down in 2022, and savvy marketers should...
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How to Earn More From Your Website With Google AdSense

The best way to monetize traffic coming to your website is by advertising third-party products and services. Though many advertising programs exist, Google AdSense is the most popular, designed to support your website with targeted ads. Understanding how Google AdSense...
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How Can Page Speed Impact SEO?

As society becomes more tech-savvy, consumers are becoming more and more impatient. People used to wait up to five seconds for a site to load, but now the average wait time before leaving the site is around two seconds. People...
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Google Guidelines Update: Incentivizing Removal of Negative Reviews Now Prohibited

Staying on top of Google’s guidelines is essential to ensuring your business is positioned for online growth. A recent update to the Google Maps Contributor Guidelines prohibits businesses from incentivizing the removal of negative reviews, forcing business owners to adapt...
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How Artificial Intelligence Has Changed PPC Ads

Ever since the first room-sized computers were constructed and put into use, artificial intelligence—the capacity of a computer to make data-based decisions without direct human intervention—has become an increasing factor in virtually every industry. The realm of pay-per-click advertising is...
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New Google Features That May Impact Your Business

Google has recently rolled out several new features on their Maps Platform designed to further integrate one's business with Google Maps APIs. Such additions include Reserve, Locator Plus, an embedded store location tool, and a store locator analytics dashboard. How...
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Does Google’s SEO Algorithm Change? What You Should Know

Since its launch on September 4, 1998, Google has utilized algorithms to run its search engine effectively and efficiently. 24 years later, these Search Engine Optimization (SEO) algorithms have changed immensely. What started as a few minor changes each year...
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Understanding On-Page SEO

An effective search engine marketing (SEM) strategy can be split into two parts: paid listings and organic listings. Organic listings, also known as search engine optimization or SEO, are supported by four pillars, with On-Page SEO being one of them....
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What Is Off-Page SEO?

When you want to increase your search rankings and website traffic, on-page SEO and front-end changes likely spring to mind. User experience and website changes are often the most understandable and easiest to implement. Still, there are many other components...
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Biggest Updates from Google Search On 2022

Google announced several new features at its annual Search On event on September 28. The focus appeared to be on adding minor features instead of major updates, and Google continues to highlight mobile searches as it launches new features for...
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