The Shark Tank

Today’s digital landscape is crowded, where quick glances and fleeting attention dominate until a source is captivating enough to catch the reader’s attention. As a result, the role of visual media has never been more critical in standing out amidst...

A strong marketing strategy is essential for law firms at any stage in the building process to generate leads and bring in new clients. However, there are several marketing “buckets” a firm can choose to utilize depending on where they...

In today's digitally-driven world, having a well-optimized Google Business Profile is essential for any business aiming to attract local customers and stand out in search results. While traditional Google Business Profile categories help categorize businesses accurately, a powerful strategy many...

Twitter has been seeing a sharp decline in the past 11 months with exponential decay. With the potential downfall of such an iconic and popular platform, several competitors are trying to make their own versions to fill in the gap...

Marketing strategies are only as good as the data you are able to collect. Data is important to determining the effectiveness of certain campaigns and understanding what external market forces may be at play in your business. Without strong, accurate...

Search engine optimization (SEO) can significantly increase a website's visibility and organic traffic. However, one question that plagues website owners and marketers alike is, "How long does it take for SEO to work?" In this blog, we will look at...

Google announced months ago that they would start to transition users away from UA properties (Universal Analytics) and toward Google Analytics 4. The initial warning came from Google, and said that starting July 1st, 2023, UA properties would stop analyzing...

Over the past year, there has been an increase in the number of outgoing scam calls regarding Google Business Profiles. These business profiles, which run on Google's search platform, have always been free for all users. Google offers their Google...

As a leader in the search engine realm, Google often introduces changes that impact how websites are displayed in search results. For this reason, it is essential to understand and keep up with the ongoing changes to optimize SEO results...

Google recently announced that they would be rolling out their August 2023 core search update. These core updates take place about once per quarter and are designed to consistently improve the results produced for a given query, but they can...