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The rise of artificial intelligence as language models, such as ChatGPT, is transforming the way we consume news or gain information. An AI language model is a form of artificial intelligence that is trained to understand the questions we ask them and respond with human-like language. ChatGPT, for example, uses a significant amount of data and patterns to engage in tasks such as summarization, content creation, coding assistance, language translation, and more by providing text prompts as responses.

Because of the versatility and accessibility of AI models, ChatGPT has become a modern phenomenon with its popularity. Such as many innovative and popular technologies, AI language models come with their own sets of do’s and don’ts when applying their services to any business model or industry.

What To Do

ChatGPT can aid with many steps of your content creation, idea generation, writing support, and so much more. Here are some specific ways you can utilize ChatGPT:

• Idea Generation: Utilizing AI models by providing prompts about case studies, and legal concepts, and using it as a research tool for further tools for feedback, or creative idea generation can potentially help with unique perspectives or ideas that you may not have thought of yourself.
• Client Communication: Using ChatGPT as drafts of client communications or responses, whether it be an email or chat format is a good form of checking your tone or your effectiveness.
• Research: Using AI models for research or explanation of case laws, and certain medical or legal concepts is an efficient use of the vast database of ChatGPT.
• Ethical Implications: Consider any sensitive or ethical implications of an AI tool for your target audience or in general. AI can generate sensitive or offensive content, so it’s always important to keep your core ethical principles in mind while using any tool.

As best practices for digital marketing continue to evolve, companies must adapt by focusing on details like brand awareness. Taking measures like optimizing your website’s existing content, engaging in effective PR strategies, and emphasizing high-quality content could help you stay ahead of the competition.

What Not To Do

Like any language model, ChatGPT is susceptible to unfair outputs potential biases, and lack of real-world understanding. Because of this, it is important to understand the limitations of these models and the potential legal and ethical implications that come from using them without limited awareness of their flaws.

• Don’t share sensitive information on ChatGPT: Refrain from sharing sensitive or private information with AI models. Any information entered into AI models can become a part of the chatbot data and may be shared with others.
• Don’t hinder your creative writing and thinking skills: Although ChatGPT can be a great starting point for a potential blog or newsletter, do not solely use it as a tool and let hinder any unique or creative touches you could add.
• Don’t forget to proofread: While AI is a very powerful tool, it is still growing and has many flaws that result in inaccurate or outdated information. Being so, you should always review the statistics or the fact that ChatGPT can provide before publishing any information.

Reach out to our team of digital marketing professionals at BluShark to learn more and for additional individualized guidance.

Contact BluShark Today to Learn More

AI has changed processing information forever and will continue to have an impact for many years to come. Businesses utilizing these advancements will gain a competitive advantage in their respective industries. Contact BluShark Digital today to learn how artificial intelligence can grow your business.