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Google Search Gets a Legal Shake-Up: AI Overviews Redefine Visibility for Law Firms

There was a time when securing the top organic spot on Google felt like a major victory for law firms investing in digital marketing. But the search landscape is changing fast. Since the AI boom began in late 2022, Google...
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Google’s New Guidelines Crack Down on Fake Expertise: What Law Firms Need to Know

Google has issued a significant update to its Search Quality Raters Guidelines—and it sends a clear message to law firms and legal marketers: authenticity matters more than ever. The latest changes specifically target misleading content and fake representations of expertise,...
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Understanding CPC Inflation: How Rising Google Ads Costs Are Impacting Digital Marketing Strategies

The cost of advertising on Google is rising—and for many marketers, it’s happening faster than expected. Cost-per-click (CPC) inflation is tightening return on ad spend (ROAS), particularly for small to mid-sized advertisers operating in competitive verticals. While economic inflation plays...
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Google Maps Enhances Fake Review Detection with Global AI Rollout

Online reviews play a pivotal role in shaping consumer behavior, particularly on platforms like Google Maps, where users rely on ratings and feedback to inform their purchasing decisions. However, not all reviews are genuine. From fabricated five-star ratings to coordinated...
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Google AI Overviews Are More Volatile Than Organic Rankings

Authoritas recently did a study that found Google’s AI-generated answers change at a much greater frequency than normal organic rankings. In a time span of 2-3 months, Google’s AI Overview results changed by 70%, demonstrating the outright unpredictable nature of...
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Google Rolls Out March 2025 Core Algorithm Update: What It Means for Your Website

Google’s March 2025 Core Algorithm Update is here, marking the first major core update of the year. For site owners and digital marketers, these updates can significantly impact organic search performance, often with little warning. Unlike minor tweaks or scheduled...
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Report Reveals Sharp Decline in Google Organic and Paid Click-Through Rates

Google AI’s model has raised concerns with organic and paid click-through rates (CTRs). Recent analysis shows that both have been on the decline, however, paid CTRs have continued to fall regardless of the threat of AI Overview’s generative descriptions. A...
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How Volatile Have Google Rankings Really Been?

Google recently made changes that might have affected your website’s overall performance in rankings. While your website might have been near the top of search results, there is a good chance that is not the case with these new updates....
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Google’s ‘Diversity Update’ & How to Recover Your Rankings

Google’s latest algorithm change, nicknamed the ‘Diversity Update,’ has significantly impacted search rankings, leaving many businesses scrambling to adjust. This update shifts how companies appear in search results, particularly those that previously dominated both local and organic listings. For businesses...
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Google Reviews Glitch: Ongoing Fixes and Business Impact

A recent glitch in Google Business Profiles caused concern among businesses and digital marketers as review counts appeared lower than they were. Fortunately, no reviews were lost—only miscounted. In response to widespread alarm, Google quickly identified the issue and began...
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