The Shark Tank

By now, you are probably accustomed to experiencing some volatility in raking every time Google rolls out a core update. However, the volatility worsens with every new update in recent years. The last month has been incredibly volatile, stirring quite...

In what is considered the biggest antitrust trial since the United States V.S. Microsoft case during the 1990s, Google has been placed under the legal microscope by the Department of Justice. This case alleges that Google has an unlawful monopoly...

In the last two years, Google has had to make considerable changes in an attempt to compete with AI. In May of last year, 2023, Google started integrating AI into its search results. Initially, the feature was exclusively for individuals...

This March, Google announced that it is rolling out another large update to its core systems. This update is expected to take about a month, which isn’t surprising considering all of the goals Google attempts to achieve with these changes....

Like most technology-focused companies occupying Silicon Valley, Google has been trying to break into the artificial intelligence, or AI, game these last few months. With other popular platforms like ChatGPT taking center stage, Google Bard has been struggling to take...

AI is rapidly developing, with new AI technology being launched every month. However, with this new technology comes concerns about user responsibility and harmful AI practices. Ideally, AI developers aspire to make AI accessible to the public under safe conditions....

In the last year, Google has added a new review algorithm to search for fake reviews in local listings in their Google Search and Google Maps. This algorithm focuses on two main aspects: if there are repeat reviews or if...

In the nuanced world of search engine optimization (SEO), Google’s search engine plays a large role in determining the success of content creators and website owners. Being so, Google uses E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a factor in...

Local service ads, better known as LSAs, are an important part of any digital marketing campaign. This integral service ensures that your business is shown to potential customers that resonate with your message and have the need that you provide...

As search engines like Google continue to be pervasive in our everyday lives, investing in digital infrastructure such as a website to build an online presence for your brand and business is more important than ever. While this may sound...