The Shark Tank

On November 8, 2023, as anticipated, Google announced its latest reviews update, which marks a significant shift in its approach to these changes. The reviews update is notable for a few key reasons, and it is important for website owners...

2023 seems to be the year of Google Updates, as this year has seen four core algorithm updates. The first of these rounds of updates rolled out on March 15 and was completed on March 28. The second was in...

In recent months, it has been impossible to discuss anything related to Google search and SEO without the mention of Artificial Intelligence (AI). However, it appears that Google’s Search Generative Experience - better known as SGE - is being slowly...

Google is constantly updating and improving its best practices to maintain its place in the industry as a leader in providing quality information and user experience. Over the past month, Google has rolled out two new updates for October: the...

Google has continued exploring avenues to improve and refine user experience in the past few months. Recently, Google introduced a novel "photo-first" search results layout, marking a significant shift in how businesses are presented to potential customers. This revamped interface...

With the near-constant emphasis on digital integration and increased privacy concerns, the need for effective analytics is only growing more pressing with each passing day. Given the current climate, Google has introduced a new analytics platform, Google Analytics 4 (GA4),...

Google is rolling out its new September 2023 Helpful Content Update. This update will finish its rollout in the next two weeks. As with any update to a search engine, sites may be affected differently. Your traffic could grow or...

Today, almost everyone uses online search, and Google stands as the vanguard of optimizing our online search experience. Recent developments in Google's search engine strategies have highlighted the company's goals of simplifying search results. But what is the driving force...

By this point, the DOJ’s antitrust case against Google is old news. However, after hearing Jerry Dischler’s testimony in court last week, the case certainly merits another look. In his testimony, the Vice President for Google’s advertising products revealed critical...

Google announced months ago that they would start to transition users away from UA properties (Universal Analytics) and toward Google Analytics 4. The initial warning came from Google, and said that starting July 1st, 2023, UA properties would stop analyzing...