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Google Helpful Content & Link Spam Update Delayed By Holidays

Every year since its launch, Google has released a series of updates to improve user experiences. Thanks to the updates, the search engine continually evolves and improves its functionality. The updates slated for completion in December 2022 include the helpful...
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Google Revises Headline Guidelines in Article Structure Data

Using an appropriate headline is crucial to grab the attention of readers online. Great headlines stand out among the clutter on Google and increase traffic to your article, blog post, or website. Not only are appropriate headlines vital to bringing...
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GA4 Lets You Recreate UA Audiences and Personalize a Home Page

Almost 20 years have passed since the launch of Google Analytics (GA) in 2005 under the name Urchin. Over the years, the platform has seen many updates, some minor tweaks and others more substantial. In October 2020, Google unveiled the...
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What is the Effect of Leaving Photos with Google Reviews?

Most potential customers will look up other customers' opinions before buying from a business. This makes customer reviews one of a business's most critical assets. Over the years, customer reviews have remained text-based. However, an update to Google maps and...
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Google Retires Web Light Webpage Transcoding

Last December, Google announced its plans to retire the seven-year-old Web Light service, stating that it is no longer useful. Launched in 2015, the service allowed users with low-end devices or slow connections to access the Internet faster. How does...
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Google Launches Visual Guide to Search Elements

Are you curious about the different types of elements that can appear on a Google Search Engine Results Page (SERP)? Good news! Google has just launched a visual guide to help you understand the most common search results features. Elements...
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E-E-A-T: Google Adds Experience to Search Quality Rating Guidelines

Google recently updated its Quality Rater Guidelines (QRG), officially incorporating experience as a key factor. Outlined in a 176-page document, the guidelines provide instructions for how their search raters will examine the quality of websites. These suggestions are meant to...
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No More Core Updates This Year, Says Google

According to a Google official, it does not appear Google will be rolling out another core update this year. In 2022, Google rolled out multiple core updates, including the May 2022 Core Update and September 2022 Core Update, which significantly...
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Google Pushes Universal Analytics 360 Sunset to 2024

Google Analytics is a web service offered by Google to track and report traffic insights and measurements from your websites or apps. It has officially announced it will be extending the transition from Universal Analytics 360 to Google Analytics 4...
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Google Publishes Guide to Current & Retired Ranking Systems

Previously, learning about Google updates required a bit of searching around through Google’s blog, Twitter, and other platforms. Additionally, the terminology they used when describing new systems and the updates to those systems used the same word – “update” –...
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