The Shark Tank

Authoritas recently did a study that found Google’s AI-generated answers change at a much greater frequency than normal organic rankings. In a time span of 2-3 months, Google’s AI Overview results changed by 70%, demonstrating the outright unpredictable nature of...

Google’s March 2025 Core Algorithm Update is here, marking the first major core update of the year. For site owners and digital marketers, these updates can significantly impact organic search performance, often with little warning. Unlike minor tweaks or scheduled...

Google AI’s model has raised concerns with organic and paid click-through rates (CTRs). Recent analysis shows that both have been on the decline, however, paid CTRs have continued to fall regardless of the threat of AI Overview’s generative descriptions. A...

Google recently made changes that might have affected your website’s overall performance in rankings. While your website might have been near the top of search results, there is a good chance that is not the case with these new updates....

Google’s latest algorithm change, nicknamed the ‘Diversity Update,’ has significantly impacted search rankings, leaving many businesses scrambling to adjust. This update shifts how companies appear in search results, particularly those that previously dominated both local and organic listings. For businesses...

A recent glitch in Google Business Profiles caused concern among businesses and digital marketers as review counts appeared lower than they were. Fortunately, no reviews were lost—only miscounted. In response to widespread alarm, Google quickly identified the issue and began...

Many businesses are currently experiencing significant delays in receiving support from Google Business Profiles, particularly regarding reinstatement and verification. These challenges have created frustration among business owners who rely on a seamless online presence. Recent updates shed light on the...

Google is on the brink of a major change coming to its digital ads and search engine. The rapid development of Google's AI technology may transform the way consumers and businesses connect. Google identified three areas for this AI shift:...

On January 15th, Google rolled out one of its most impactful updates in years, significantly affecting several widely used SEO tools. This update caused temporary blackouts in ranking data, leaving many website owners and marketers struggling to track search performance...

Google’s ranking system has long been shrouded in secrecy, leaving digital marketers speculating about the factors that influence search rankings. However, a recent exploit of the Content API Warehouse has offered a rare glimpse into Google’s methodology. With over 2,000...