The Shark Tank

Google's August 2024 core update has officially finished rolling out and has tremendously changed the landscape for website owners and SEO professionals. The update began on August 15 and finished on September 3, 2024. The 19-day process has already caused...

One of Google's most recent updates to the search engine has been incorporating Artificial Intelligence (AI) into a user’s search results. This feature, known as AI Overviews, launched in the U.S. earlier this summer, and will be released globally by...

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...

Google recently resolved a significant search ranking bug that disrupted the SEO community for several days. The issue, which emerged during the rollout of the August 2024 core update, affected a substantial number of search results. Google acknowledged the problem...

On August 14, 2024, the Federal Trade Commission (FTC) announced a bold new rule banning fake reviews and testimonials. This change tackles the deceptive practice of online purchasing, selling, or promoting false endorsements. The ban also targets review suppression and...

Google has been busy expanding its AI Overviews toolkit. This new feature is now available in the UK, India, Japan, Indonesia, Mexico, and Brazil. This is not just about spreading tech; it is about tailoring experiences. By stepping up its...

Google’s latest algorithm update is stirring conversations among SEO experts and digital marketers. The August 2024 Core Update promises to bring nuanced changes that could redefine strategies across industries. Early reports indicate a focus on enhancing user experience through better...

Google has an incentive to encourage its users to click on sponsored ads; however, this should not greatly impact user experience. Search engines prefer ads to be placed at either the top or bottom of the search engine results page...

Google’s ongoing mission has been to streamline how we access information, ensuring it is both seamless and pinpoint accurate. With the launch of AI Overviews in May 2023 as part of its Search Generative Experience, Google introduced a game-changing tool....

For businesses, the Google Business Profile serves as their digital storefront. It has been a staple for connecting directly with customers, managing how they appear online, and drawing eyes to their work. However, in late May, Google dropped a bombshell:...