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How Can Local SEO Improve Visibility for Physical Locations? 

Local search engine optimization (SEO) is a strategy that helps businesses gain visibility on Google in local search results. Having a geographical area or a physical location of the business would allow the company to benefit from local SEO. This...
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Google Adds LSA Screened and Guaranteed Badges to Maps

Google has recently added Google Guaranteed and Screened badges to Google Maps, integrating the Local Services Ads (LSA) and boosting your business’s online reputation. This expansion provides numerous benefits to local businesses using LSAs and provides another vertical for businesses...
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Best Practices for Getting Reviews

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...
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Why Reviews are Essential for Local SEO

Reviews are often an important determining factor for whether or not a customer will choose to interact with your business. The date, star rating, and overall number of reviews a business has can make all the difference in how many...
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Google Introduces Local 2-Packs for Mobile Searches

After years of 3-packs dominating the local search landscape, some users can now see local 2-packs when searching on mobile. These 2-packs seem to show up for some users and vary from industry to industry. At the moment, we have...
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Can Coworking Spaces Qualify for a Google Business Listing?

During the COVID-19 pandemic, many businesses have shifted to telework and other virtual office options. As companies begin to consider returning to the office, some are looking at coworking spaces as a means to provide flexible workplace solutions. While this...
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4 New GBP Features SEOs Should Know in 2021

With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GBP information into SERP answer boxes so that consumers can easily access up-to-date information. To help you stand out in the local...
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What Does COVID Mean for Google Business Profile?

Coworking and virtual office spaces are currently not allowed as Google Business Profile (GBP) listings because it is difficult to verify the location and validity of the company. However, COVID has completely changed the business world, and more companies have moved...
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How to Verify a New Google Business Profile Account

Creating and verifying a Google Business Profile account is an important milestone every business should meet. When your GBP account has been verified and properly updated with all the details of your business, it can boost your visibility on Google, and...
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New GBP Attributes Feature Labels Reviews as “Positive” or “Critical”

Google Business Profile (GBP) is an important component of local search engine optimization (SEO) for lawyers and other businesses alike. For law firm SEO, maintaining a GBP profile with the proper name, address and phone number can turn clicks into clients....
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