In an effort to improve the accuracy and efficiency of local business verification, Google has launched a new feature called Video Previews—a tool that allows business owners to review their verification video before submitting it. For law firms and legal...

Google is on the brink of a major change coming to its digital ads and search engine. The rapid development of Google's AI technology may transform the way consumers and businesses connect. Google identified three areas for this AI shift:...

The ever-changing landscape of SEO made 2024 a whirlwind year, with major core updates keeping digital marketers on their toes. As search engine algorithms continue to evolve, adapting to these changes is crucial for staying competitive. Looking ahead to 2025,...

By this point, business owners everywhere are beginning to realize the importance of Google rankings for the success of their online presence. With over 5.9 million searches per minute, Google accounts for over 90% of the global search engine market....

In a recent study by the American Bar Association, only about 24% of law firms use video content as a part of their marketing strategy. The underutilization of video showcases how little competition there is in this space and experimenting...

A recent study by Andrew McLeod seemed to draw a considerable link between Core Web Vitals and search engine rankings. In any case, Google's Search Advocate, John Mueller, has explained this phenomenon somewhat. He believes that although the Core Web Vitals...

Having a sound SEO strategy is important when trying to navigate search rankings and gain leads. Continuously monitoring and updating your SEO strategy can help maximize your reach and potential to attract both new and previous clients. Not sure if...

Sometimes, your website’s traffic graph can look like the stock market during a wild trading day. Those spikes and dips can be stress-inducing for anyone relying on web traffic. If you own or manage a site, seeing dramatic shifts might...

Adding a blog to your law firm’s website is an easy and affordable way to attract new clients and stay at the forefront of a client’s mind. However, it can be a hassle to create new and relevant topics that...

Having multiple locations for your business is very beneficial, as you can cast a wider net for potential customers. While navigating a website for all of your locations can be tricky if done correctly, customers will be able to navigate...