Our Blog

Key SEO trends for 2024

2024 is here, meaning that new revolutionary trends for SEO have come along with it! This is an exciting time for digital marketing and the evolution of the ever-evolving world of SEO. With this change, it is important for digital...
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9 SEO Tactics to Avoid

When looking for a marketing firm to tackle the hustling and bustling world of SEO, make sure you are looking out for outdated and lackluster tactics. SEO is complex, and you should be wary of specific strategies to avoid wasting...
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Focus on Branding to Improve Your Link Building

There has been a significant increase in competitive link-building and ad buying across all industries in the last several years. However, with the rise of AI technology in Google's algorithms and the inevitable launch of its AI-powered search engine, companies...
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Revolutionize Your Online Marketing Strategy with a DBA 

For many businesses, leveraging a DBA (“Doing Business As”) can be a great way to improve their online marketing, especially for young or new companies looking to make their mark in the digital world. In essence, a DBA is a...
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Which Marketing Bucket is Right for Your Firm?

A strong marketing strategy is essential for law firms at any stage in the building process to generate leads and bring in new clients. However, there are several marketing “buckets” a firm can choose to utilize depending on where they...
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How to Allocate Your Marketing Budget Wisely: Invest in SEO

Strategically allocating your marketing budget is crucial for any business, especially during challenging times like recessions or a pandemic. In this blog post, we will explore the factors that impact marketing budgets and provide insights into how to make the...
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How to Create Engaging Video Content

Videos are an excellent way for law firms to engage with their target audience and share content they enjoy creating. Informative videos are great at getting your message across, but they might not always grab the attention of potential clients....
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Combining Public Relations and SEO for a Successful Business

The Internet has become the largest domain for expanding a business. Businesses must learn how to better optimize their opportunities on the Internet to ensure success in the growing digital economy. Web users are key to creating a larger customer...
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Branded Keywords: A Worthwhile Investment for High-Ranked Practices

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...
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Using SEO to Manage Online Reputation

The internet can be a great tool for spreading knowledge, connecting with people, and promoting your business. Even though the internet is very helpful for most things, it can also hurt your online reputation if you don’t monitor and use...
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