The Shark Tank

Search Engine Optimization (SEO) is widely used by companies looking to improve their website’s visibility on search engines such as Yahoo, Bing, and Google. To make informed decisions about your SEO budget, you need to track key performance indicators (KPIs)....

With the rise of media access, human attention spans have fallen and the brain is now able to process visual content in as little as 13 milliseconds. With such fast media intake speeds, it is crucial to create attention-grabbing content...

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses...

Integrating SEO best practices can be a lengthy, multi-step process. From integrating keywords, building links, and writing content, the process can feel overwhelming. While it can be easy to want to stop at creating new content, it is just as...

Entrepreneurship thrives on identity, which can be seen through all kinds of businesses. From home essentials to law firms, understanding how to represent your business can elevate your connection with your consumers. With the emergence of representation in companies, being...

2024 is here, meaning that new revolutionary trends for SEO have come along with it! This is an exciting time for digital marketing and the evolution of the ever-evolving world of SEO. With this change, it is important for digital...

When looking for a marketing firm to tackle the hustling and bustling world of SEO, make sure you are looking out for outdated and lackluster tactics. SEO is complex, and you should be wary of specific strategies to avoid wasting...

There has been a significant increase in competitive link-building and ad buying across all industries in the last several years. However, with the rise of AI technology in Google's algorithms and the inevitable launch of its AI-powered search engine, companies...

For many businesses, leveraging a DBA (“Doing Business As”) can be a great way to improve their online marketing, especially for young or new companies looking to make their mark in the digital world. In essence, a DBA is a...

A strong marketing strategy is essential for law firms at any stage in the building process to generate leads and bring in new clients. However, there are several marketing “buckets” a firm can choose to utilize depending on where they...