How SEO and PPC Can Work Together

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses on paying for top spots on the search engine results pages (SERPs), but using the two together can create a lot of website traffic.

What Is SEO?

SEO is a collection of techniques intended to enhance the look, feel, and utility of various content in natural search results. This material can include web pages, videos, photos, local company listings, and other assets. Organic search is the most popular way for consumers to find and access online information. The ultimate goal is to increase organic traffic and improve your website’s discoverability to search engine users without having to pay for ad placement.

What Is PPC?

PPC is a digital advertising model in which an advertiser is charged a fee each time one of their advertisements is clicked. In simple terms, you are purchasing targeted traffic to your website (or landing page). Depending on the market, the cost is little when PPC is operating well because the click is worth more than you paid for it. In the event that a $3 click generates a $300 sale, for instance, you have profited significantly.

How SEO and PPC Work Together

Even though SEO and PPC are frequently thought of as separate tactics, combining them can have a big impact. Keyword targeting is one of the main ways they cooperate. Long-term rankings are best served by SEO, however it can take some time to rank well for competitive keywords. While your SEO efforts are building momentum, you can quickly target those high-value keywords and generate traffic by employing PPC. With time, you can refine your approach, depending on PPC for more competitive terms, while continuing to build your keyword rankings with SEO.

PPC offers speedy data as well, making it possible for you to test calls-to-action (CTAs), landing pages, ad copy, and keywords all at once. You can improve content and website structure to optimize conversions by incorporating the test results’ recommendations into your SEO strategy. This integration makes sure that real-time data continuously informs both your organic and paid search operations, improving performance overall.

Let BluShark Help You Combine Your SEO and PPC Efforts

PPC and SEO combined provide excellent visibility. PPC may supplement SEO by getting premium ad positions at the top of search engine results pages, making your business appear organically in search results. By using a dual strategy, you can make your brand stand out in both sponsored and organic rankings, which will improve your chances of drawing searchers in.

Whether you’re looking for short-term PPC results or long-term SEO advantages, integrating the two should help you increase ROI, increase traffic, and eventually expand your company. Work with BluShark Digital for a customized strategy.