The Shark Tank

Google has updated its search ranking approach, emphasizing the importance of both page-level and site-wide signals. This means rankings are influenced not only by the content and quality of individual pages but also by the overall reputation and performance of...

Duplicate content has long been a topic of concern in the SEO community. Many website owners fear that having similar or identical pages may lead to penalties from Google. However, Martin Splitt, a developer advocate at Google, has clarified that...

Link building has been the holy grail for ranking on Google SERPs for a long time. As such, this ranking factor has been manipulated by some site owners who engage in spammy or automated link acquisition to rank with little...

The November 2023 Google Core Algorithm Update has caused a lot of volatility in search results. Now that some time has passed, businesses have had time to stabilize and properly analyze any consistent change in their rankings. However, many businesses...

Search engines have become an integral part of our everyday lives, and as such should be an integral part of your business. People flock to search engines daily to find resources and information useful to their current situations. By optimizing...

In today's digitally-driven world, having a well-optimized Google Business Profile is essential for any business aiming to attract local customers and stand out in search results. While traditional Google Business Profile categories help categorize businesses accurately, a powerful strategy many...

Search engine optimization (SEO) can significantly increase a website's visibility and organic traffic. However, one question that plagues website owners and marketers alike is, "How long does it take for SEO to work?" In this blog, we will look at...

The URL listed on your Google Business Profile is likely your business's first point of contact with a potential consumer. As such, it’s important to choose a URL for the best first impression and customer experience. The link should lead...

When optimizing a website for local search engine optimization (SEO), two key factors must be addressed: consistency and user experience. Directory citations that list name, address, and phone number, also known as a NAP, are essential to the consistency of...

Most updates to Google’s core systems impact both organic search results and map pack rankings; the March 2023 update was no different. Organic results saw a major impact starting around March 15, 2023. Local pack results took more time to...