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What is Click Through Rate – and Why Does it Matter?

What is Click Through Rate – and Why Does it Matter?

Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation w...

The Importance of Quality Scores in Google PPC and How To Improve Them

The Importance of Quality Scores in Google PPC and How To Improve Them

Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effectiv...

The Importance of Keywords

The Importance of Keywords

Maintaining a robust online presence is essential for companies that want to do well in today’s world. Google Ads is an excellent service that a...

What You Should Know About the Local Ads Coming to Service Industries

What You Should Know About the Local Ads Coming to Service Industries

As Google adapts to allow for better integration and more interaction on the Search Engine Results Page (SERP), marketers are finding themselves tryin...

Up Your Pay-Per-Click Game with These Tools

Up Your Pay-Per-Click Game with These Tools

Using paid ads and sponsored posts can be an extremely useful tool to drive traffic to your website. However, pay-per-click strategies can be especial...

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