Our Blog

How Google’s Automated Lead Dispute System Enhances Local Service Ads

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...
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Advertising on Google Maps Can Put Your Business on the Map

Digital marketing in all its forms can create powerful outcomes for your business. The most visible forms of digital marketing in terms of visible results for a business include search engine optimization efforts, social media campaigns, PPC advertising, and much...
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Google to Tie in Local Services Ads Advertisers to Maps App

Google Maps has truly revolutionized the way we navigate our world. From dodging traffic jams to finding that hidden little coffee shop, it has become an essential digital compass for everyday life. It is not just about directions, though; Google...
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Six Ways to Improve Your PPC Strategy Today

Pay-per-click advertising, often referred to by the acronym PPC, is integral to any digital marketing strategy. When trying to optimize your website, social media, and other digital marketing efforts for search engines and the people who use them, it is...
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Which Marketing Bucket is Right for Your Firm?

A strong marketing strategy is essential for law firms at any stage in the building process to generate leads and bring in new clients. However, there are several marketing “buckets” a firm can choose to utilize depending on where they...
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Google Ads Update: Enhanced GA4 Conversion Imports

Marketing strategies are only as good as the data you are able to collect. Data is important to determining the effectiveness of certain campaigns and understanding what external market forces may be at play in your business. Without strong, accurate...
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Search Ad Revenue Rebounds After Unprecedented Q1 Slump

When you hear the number 84.4 billion regarding money, it sounds massive. However, this is an underwhelming number for the ad revenue the U.S. gained from searches in 2022. In 2021, there was a record-breaking gain in all forms of...
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What You Need To Know About Google Ads Smart Bidding Ads

In digital marketing, the two primary strategies to ensure your website reaches the top spot of search engine results are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. PPC involves bidding on specific keywords to get your ad displayed at...
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Mastering PPC Marketing in 2023: Best Practices for Campaigns

Pay-per-click (PPC) marketing is a powerful strategy for firms to reach their target audiences and drive website traffic. Staying informed about the latest trends and best practices is crucial to ensure the success of PPC campaigns in 2023. This blog...
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Should I Buy SEO Strategies Like Backlinks for My Website?

SEO can seem daunting to many business owners who may not have experience in marketing and advertising. Business owners may be wary of the intricacies of SEO and the cost-effectiveness of the strategy. When broken down, SEO is a straightforward...
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