Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority
When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...
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Google Screened Listings for Legal Services
Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack ...
Alternative Marketing Strategies That Don’t Involve Facebook
In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they...
How to Buy Your Way into the Three-Pack
When looking at a search engine results page (SERP), many Google users look at the three-pack to find information about local businesses related to th...
Google Rolls Out SMB Ad Credits
Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of Google’s $314 million stimulus program...
How a Combined SEO and PPC Approach Can Improve Digital Performance
Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (P...
Local Service Ads Allowed for Immigration and Trust & Estate Lawyers in Houston and San Diego Areas
Local Service Ads (LSAs) on Google are now being integrated for Immigration and Trust & Estate Lawyers in the Houston and San Diego areas. They ha...
What is Click Through Rate – and Why Does it Matter?
Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation w...
The Importance of Quality Scores in Google PPC and How To Improve Them
Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effectiv...
The Importance of Keywords
Maintaining a robust online presence is essential for companies that want to do well in today’s world. Google Ads is an excellent service that a...