Which is Better for my Business: SEO or PPC?
So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured...
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Facebook Ads and Organic Content Can Help Your Business Build Brand Awareness
The customer’s awareness stage is the most important part of the buying process. Before making any purchase, customers must know they need to bu...
Google Releases New Google Ads Image Extension
In 2020, Google announced their new Google Ad image extensions to create more visually appealing and engaging Search, Shopping, and Display ads. As of...
Google Ads’ Clickbait Policy
In 2019, Google discarded more than 51 million sensationalist advertisements and said, “We are committed to creating a high-quality experience f...
Local Service Ads – How Are Background Checks Changing?
If your business uses Google Ads to tailor the search experience to your potential customers, you may have heard of Google Local Service Ads, a tool t...
Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority
When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...
Google Screened Listings for Legal Services
Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack ...
Alternative Marketing Strategies That Don’t Involve Facebook
In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they...
How to Buy Your Way into the Three-Pack
When looking at a search engine results page (SERP), many Google users look at the three-pack to find information about local businesses related to th...
Google Rolls Out SMB Ad Credits
Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of Google’s $314 million stimulus program...