Our Blog

How Are PPC Campaigns Priced?

Are you looking for a way to quickly boost high-quality traffic to your website but having difficulty building momentum? Sometimes Search Engine Optimization (SEO) alone is not enough to get your site off the ground—after all, part of SEO is...
Read More

Are Google Ads Worth Your Money?

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...
Read More

Essential Digital Marketing Tools That Aren’t SEO

Search engine optimization (SEO) is known for improving one’s site through a set of practices to increase website traffic from search engines. The importance of this is to rank higher on Google. However, SEO alone is sometimes not enough for...
Read More

Which is Better for my Business: SEO or PPC?

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...
Read More

Facebook Ads and Organic Content Can Help Your Business Build Brand Awareness

The customer's awareness stage is the most important part of the buying process. Before making any purchase, customers must know they need to buy something and in order to purchase that something from a specific brand, buyers must first be...
Read More

Google Releases New Google Ads Image Extension

In 2020, Google announced their new Google Ad image extensions to create more visually appealing and engaging Search, Shopping, and Display ads. As of May 2021, these ad extensions are available globally. These new Google Ad image extensions allow businesses...
Read More

Google Ads’ Clickbait Policy

In 2019, Google discarded more than 51 million sensationalist advertisements and said, "We are committed to creating a high-quality experience for our users, where the promotion is clear from the ad itself." Google Ads’ new policy is prohibiting the use...
Read More

Local Service Ads – How Are Background Checks Changing?

If your business uses Google Ads to tailor the search experience to your potential customers, you may have heard of Google Local Service Ads, a tool that can be integrated into your SEM strategy to directly target customers. As part...
Read More

Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? Both PPC and SEO are crucial to a successful digital marketing strategy, but how each...
Read More

Google Screened Listings for Legal Services

Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack and organic listings. Originally implemented to reduce low-quality or scam business listings, the feature allows customers...
Read More