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Google Ads Weekly Spend: Impact of Market Conditions & Budget Adjustments

Changes in weekly Google Ads spending may seem arbitrary, but they are often influenced by market dynamics or modifications to campaign budgets. According to Google's Ad Liaison, Ginny Marvin, “Weather and industry trends play a significant role.” These external factors...
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Google Experiments With Double Ad Placements for Same Advertiser

A heavy dependence on advertising forms the backbone of Google's revenue model, accounting for roughly 80% of all income. This reliance pushes the giant tech company to constantly modify its advertising strategies in light of evolving market forces and user...
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Optimizing Google Ads for 2025

As digital advertising trends shift, optimizing Google Ads has become more sophisticated than ever. In 2025, successful campaigns will be about more than just achieving high ad strength scores—they’ll focus on meaningful engagement, audience relevance, and streamlined, impactful messaging. From...
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How SEO and PPC Can Work Together

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses...
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How to Improve your PPC Campaign

PPC campaigns are a great way to capture leads and drive traffic to your content and website. Once you implement a PPC campaign, you should monitor its success against your goals to understand what aspects need to be improved. If...
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How Google’s Automated Lead Dispute System Enhances Local Service Ads

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...
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Advertising on Google Maps Can Put Your Business on the Map

Digital marketing in all its forms can create powerful outcomes for your business. The most visible forms of digital marketing in terms of visible results for a business include search engine optimization efforts, social media campaigns, PPC advertising, and much...
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Google to Tie in Local Services Ads Advertisers to Maps App

Google Maps has truly revolutionized the way we navigate our world. From dodging traffic jams to finding that hidden little coffee shop, it has become an essential digital compass for everyday life. It is not just about directions, though; Google...
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Six Ways to Improve Your PPC Strategy Today

Pay-per-click advertising, often referred to by the acronym PPC, is integral to any digital marketing strategy. When trying to optimize your website, social media, and other digital marketing efforts for search engines and the people who use them, it is...
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Which Marketing Bucket is Right for Your Firm?

A strong marketing strategy is essential for law firms at any stage in the building process to generate leads and bring in new clients. However, there are several marketing “buckets” a firm can choose to utilize depending on where they...
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