Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority
When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...
When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...
Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack ...
In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they...
When looking at a search engine results page (SERP), many Google users look at the three-pack to find information about local businesses related to th...
Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of Google’s $314 million stimulus program...
Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (P...
Local Service Ads (LSAs) on Google are now being integrated for Immigration and Trust & Estate Lawyers in the Houston and San Diego areas. They ha...
Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation w...
Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effectiv...
Maintaining a robust online presence is essential for companies that want to do well in today’s world. Google Ads is an excellent service that a...