The cost of advertising on Google is rising—and for many marketers, it’s happening faster than expected. Cost-per-click (CPC) inflation is tightening return on ad spend (ROAS), particularly for small to mid-sized advertisers operating in competitive verticals. While economic inflation plays...

Search Engine Optimization (SEO) is widely used by companies looking to improve their website’s visibility on search engines such as Yahoo, Bing, and Google. To make informed decisions about your SEO budget, you need to track key performance indicators (KPIs)....

Changes in weekly Google Ads spending may seem arbitrary, but they are often influenced by market dynamics or modifications to campaign budgets. According to Google's Ad Liaison, Ginny Marvin, “Weather and industry trends play a significant role.” These external factors...

A heavy dependence on advertising forms the backbone of Google's revenue model, accounting for roughly 80% of all income. This reliance pushes the giant tech company to constantly modify its advertising strategies in light of evolving market forces and user...

As digital advertising trends shift, optimizing Google Ads has become more sophisticated than ever. In 2025, successful campaigns will be about more than just achieving high ad strength scores—they’ll focus on meaningful engagement, audience relevance, and streamlined, impactful messaging. From...

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses...

PPC campaigns are a great way to capture leads and drive traffic to your content and website. Once you implement a PPC campaign, you should monitor its success against your goals to understand what aspects need to be improved. If...

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...

Digital marketing in all its forms can create powerful outcomes for your business. The most visible forms of digital marketing in terms of visible results for a business include search engine optimization efforts, social media campaigns, PPC advertising, and much...

Google Maps has truly revolutionized the way we navigate our world. From dodging traffic jams to finding that hidden little coffee shop, it has become an essential digital compass for everyday life. It is not just about directions, though; Google...