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How Artificial Intelligence Has Changed PPC Ads

Ever since the first room-sized computers were constructed and put into use, artificial intelligence—the capacity of a computer to make data-based decisions without direct human intervention—has become an increasing factor in virtually every industry. The realm of pay-per-click advertising is...
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Organic Versus Paid Search Traffic

When focusing on Search Engine Optimization (SEO) for your practice, traffic is a key factor and metric. Website traffic refers to the users that visit a website. However, there are different forms of website traffic and understanding the differences can...
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Branded Keywords: A Worthwhile Investment for High-Ranked Practices

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...
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Google Bumps Review Requirement up to Five to Run New Local Service Ads

Google has recently rolled out a new update regarding running a new local service ad effective June 30th. Prior to this update, businesses only had to have one review if they wanted to run a new ad. However, now they...
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How Are PPC Campaigns Priced?

Are you looking for a way to quickly boost high-quality traffic to your website but having difficulty building momentum? Sometimes Search Engine Optimization (SEO) alone is not enough to get your site off the ground—after all, part of SEO is...
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Are Google Ads Worth Your Money?

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...
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Essential Digital Marketing Tools That Aren’t SEO

Search engine optimization (SEO) is known for improving one’s site through a set of practices to increase website traffic from search engines. The importance of this is to rank higher on Google. However, SEO alone is sometimes not enough for...
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Which is Better for my Business: SEO or PPC?

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...
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Facebook Ads and Organic Content Can Help Your Business Build Brand Awareness

The customer's awareness stage is the most important part of the buying process. Before making any purchase, customers must know they need to buy something and in order to purchase that something from a specific brand, buyers must first be...
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Google Releases New Google Ads Image Extension

In 2020, Google announced their new Google Ad image extensions to create more visually appealing and engaging Search, Shopping, and Display ads. As of May 2021, these ad extensions are available globally. These new Google Ad image extensions allow businesses...
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