Our Blog

March 2024 Google Updates

This March, Google announced that it is rolling out another large update to its core systems. This update is expected to take about a month, which isn’t surprising considering all of the goals Google attempts to achieve with these changes....
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Google Bard is Now Gemini, What’s New?

Like most technology-focused companies occupying Silicon Valley, Google has been trying to break into the artificial intelligence, or AI, game these last few months. With other popular platforms like ChatGPT taking center stage, Google Bard has been struggling to take...
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Gemma: Google’s New Laptop-Friendly Open-Source AI Model

AI is rapidly developing, with new AI technology being launched every month. However, with this new technology comes concerns about user responsibility and harmful AI practices. Ideally, AI developers aspire to make AI accessible to the public under safe conditions....
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45% of Fake Reviews Removed by Google and What This Means for Your Business

In the last year, Google has added a new review algorithm to search for fake reviews in local listings in their Google Search and Google Maps. This algorithm focuses on two main aspects: if there are repeat reviews or if...
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Google: We Want to Reward the Best Content No Matter the Site Size

In the nuanced world of search engine optimization (SEO), Google’s search engine plays a large role in determining the success of content creators and website owners. Being so, Google uses E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a factor in...
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Google Just Made a Massive Change to Local Services Ads – What You Need to Know!

Local service ads, better known as LSAs, are an important part of any digital marketing campaign. This integral service ensures that your business is shown to potential customers that resonate with your message and have the need that you provide...
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Google’s Algorithm Reveals the Critical Role of Homepages in SEO

As search engines like Google continue to be pervasive in our everyday lives, investing in digital infrastructure such as a website to build an online presence for your brand and business is more important than ever. While this may sound...
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Say Goodbye to Google Business Profile Websites in March

Over the past few months, we've witnessed significant updates and notifications from Google. Most recently, Google has declared that starting in March, they will discontinue websites created with Google Business Profiles. What does this mean for your Google Business Profile...
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What Does Google Gemini Mean for SEO?

During this fast-evolving digital era, staying ahead of the curve is not only a key strategy but a necessity. Google, being a leader in this evolution, is again making waves with its latest innovation – Gemini. Google Gemini is going...
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New Local Pack Ranking Factor

The November 2023 Google Core Algorithm Update has caused a lot of volatility in search results. Now that some time has passed, businesses have had time to stabilize and properly analyze any consistent change in their rankings. However, many businesses...
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