Google is rolling out new Google Maps features designed to give users more localized, real-time insights about nearby businesses, and potentially including professional services like law firms. These updates aim to improve how users discover, evaluate, and engage with local...

Google is testing a new time-saving feature in Google Business Profile (GBP) that could be especially useful for law firms with multiple office locations. The feature allows managers to share the same update across several profiles from a single interface,...

A landmark antitrust ruling is set to reshape the future of Google’s dominance in search. While the tech giant won’t be broken up, a federal court has ruled that Google must end its exclusive contracts that made its search engine...

Google frequently updates its platform to improve the experience for both its users and advertisers. A recent change, which began on April 14, 2025, now allows more than one ad from the same business to appear on a single search...

Google has officially begun rolling out its August 2025 spam update, marking the first spam-related algorithm adjustment in eight months. This follows the June 2025 core update and is the first such update since December 2024. What You Need to...

Google has completed the rollout of its major June 2025 core update on July 17th, taking 16 days to implement the changes across the web. The update was initially announced on June 30th, with Google describing it as a routine...

Google has recently rolled out an important update to its Search Console documentation—AI Mode traffic is now fully integrated into your Performance report metrics. This means clicks, impressions, and rankings from AI-powered search results are now merged with your standard...

There was a time when securing the top organic spot on Google felt like a major victory for law firms investing in digital marketing. But the search landscape is changing fast. Since the AI boom began in late 2022, Google...

Google has issued a significant update to its Search Quality Raters Guidelines—and it sends a clear message to law firms and legal marketers: authenticity matters more than ever. The latest changes specifically target misleading content and fake representations of expertise,...

The cost of advertising on Google is rising—and for many marketers, it’s happening faster than expected. Cost-per-click (CPC) inflation is tightening return on ad spend (ROAS), particularly for small to mid-sized advertisers operating in competitive verticals. While economic inflation plays...