BluShark Digital LLC
BluShark Digital LLC was founded on the principle of providing high quality online marketing solutions for companies struggling to stand out online. Whether through local, organic, or paid search, BluShark Digital can help your business grow and succeed online.
The Ever Changing Art of Law Firm SEO
The Google algorithm is always changing. A home run one day can fail the very next. Google’s goal, however, has remained the same: To provide the searcher with the best possible answer to their question. With the right digital marketing strategies, lawyers have an opportunity to provide Google with information that builds their online presence and helps searchers with their queries.
By creating a technically sound site with carefully cultivated content, generating authoritative backlinks, and building a strong local presence, a law firm is practicing the highest form of search engine optimization. As a result, this investment can yield tremendous returns.
Contact us today for a complimentary SEO report on your site and to learn more about our services.
SEO - Search Engine Optimization
BluShark digital is at the cutting edge of SEO techniques and our results back this. We bring together high-quality content creation, authoritative online linking, creative back-end programming, and grassroots local branding. Our SEO is more than just a product. It is our practice.
The Four Fundamentals of Digital Marketing for Law Firms
Our digital marketing strategies focus on the four fundamentals of Search Engine Optimization for law firms – technical optimization, sophisticated content, authoritative link-building, and local optimization.
When these four cornerstones are effectively utilized, a website is able to gain trustworthiness and authority in the eyes of Google, move higher up the search engine results page (SERP), and produce quality results.
Building a Website with High-Quality Technical Optimization
Just as Google wants to show sites that provide the best answer to a user’s search query, Google also places value on sites that are technically optimized. Ensuring that your site is technically sound keeps both Google and the user happy.
For example, a site that loads quickly and works across all digital platforms – computers, phones, and tablets – is important. Given that over 50% of Google searches come from mobile users, a lawyer who only creates a desktop version of their site is missing out on over half of their potential customer base. This is why all sites we build use a responsive design, which changes depending on the size of your screen.
Our team has dedicated website development specialists to create a site that will work for you, work for your users, and work for Google. At BluShark Digital, we look at each facet of your online presence to create a holistic site that can bring you valuable results.
Becoming an Authority Through Sophisticated Content
As a lawyer and business owner, it is imperative to be able to demonstrate to Google your authority through the written word. Google is extremely sophisticated in its ability to decipher the difference between high- and low-quality content. As such, providing sophisticated content is necessary to building a solid foundation for an optimized legal website that actually ranks and brings in leads.
Our approach to digital marketing for attorneys encompasses original, informative, and topical content for your website. Given the nature of legal matters, law firm marketing services have to adapt to the legal sphere, specifying the applicable laws from a federal level all the way down to local jurisdictions.
To match this specificity, our strategies and content can be tailored to any firm, small or large, and cover any type of law – from personal injury and criminal defense to estate planning and immigration law – in order to help your business rank well and withstand Google’s constant algorithm updates.
Dominating a Market with Local SEO for Law Firms
Search Engine Optimization often focuses on ranking a law firm’s website in the top ten organic results. However, these results are steadily slipping lower and lower (scroll after scroll on a mobile device) on the first page of Google. Now, Google Ads often show at the very top of the SERP, showing above the organic top ten results. This is often followed by Google’s “Local 3-pack” or “Map Pack”.
To navigate this, the best SEO for lawyers should have a healthy balance of content curation, Pay Per Click (PPC), and local strategies to help a law firm make an impact in their area.
With BluShark Digital
Call to Start Making an Impression Today
BluShark Digital is at the cutting edge of SEO techniques – and our results prove it. We bring together high-quality content creation, authoritative online linking, creative back-end programming, and grassroots local branding to create our legal marketing strategies.
Our SEO for lawyers is more than just a product. It is our practice. To learn more about how we could help your firm make an impression online, call us today for a free consultation.