At BluShark Digital, we implement aggressive search engine optimization (SEO) strategies to help law firms and businesses stand out from the pack and convert searchers into new leads. We work hand-in-hand with each one of our clients to develop an advanced legal SEO plan that is specific to their business model. This allows us to build a website that highlights their focus, personality, and brand.
For lawyers and other industry professionals, the strongest SEO combines long-standing best practices with cutting-edge innovation in digital marketing. At BluShark Digital, our emphasis on collaboration and contemporary marketing strategies results in unique and authoritative websites that help your law firm, agency, or company make an impression online.
We Do What We Do Best So That You Can Focus On Your Clients
BluShark Digital LLC was founded on the principle of providing high quality online marketing solutions for companies struggling to stand out online. Whether through local, organic, or paid search, BluShark Digital can help your business grow and succeed online.
Law Firm SEO
The Google algorithm is always changing. A home run one day can fail the very next. Google’s goal, however, has remained the same: To provide the searcher with the best possible answer to their question. With the right SEO strategies, legal and business professionals have an opportunity to provide Google with information that builds their online presence and helps searchers with their queries.
By creating a technically sound site with carefully cultivated content, generating authoritative backlinks, and building a strong local presence, a law firm or company is practicing the highest form of search engine optimization. As a result, this investment can yield tremendous returns regardless of whether your business is in the legal, medical, home improvement, or any other industry.
Contact us today for a complimentary SEO report on your site and to learn more about our services.
The Four Fundamentals of Digital Marketing
Our digital marketing strategies focus on the four fundamentals of Search Engine Optimization for our clients – technical optimization, sophisticated content, authoritative link-building, and local optimization.
When these four cornerstones are effectively utilized, a website can gain trustworthiness and authority in the eyes of Google, move higher up the search engine results page (SERP), and produce quality results.
High-Quality Technical Optimization
Just as Google wants to show sites that provide the best answer to a user’s search query, Google also places value on sites that are technically optimized. Ensuring that your site is technically sound keeps both Google and the user happy.
For example, a site that loads quickly and works across all digital platforms – computers, phones, and tablets – is important. Given that over 50% of Google searches come from mobile users, a lawyer who only creates a desktop version of their site is missing out on over half of their potential customer base. This is why all sites we build use a responsive design, which changes depending on the size of your screen.
Our team has dedicated website development specialists to create a site that will work for you, work for your users, and work for Google. At BluShark Digital, we look at each facet of your online presence to create a holistic site that can bring you valuable results
As a lawyer or business owner, it is imperative to be able to demonstrate to Google your authority through the written word. Google is extremely sophisticated in its ability to decipher the difference between high- and low-quality content. As such, providing sophisticated content is necessary to building a solid foundation for an optimized website that actually ranks and brings in leads.
Our approach to digital marketing for industry professionals encompasses original, informative, and topical content for your specific website. Given the nature of legal matters, for example, law firm marketing services must adapt to the legal sphere, specifying the applicable laws from a federal level all the way down to local jurisdictions.
To match this specificity, our strategies and content can be tailored to any company, small or large, and cover any type of industry or law – from personal injury and criminal defense to estate planning and immigration law – in order to help your business rank well and withstand Google’s constant algorithm updates
Authoritative Backlink Strategies
Once you have built a foundation of optimized and informative content, Google needs to understand that your content is trustworthy enough to be endorsed by other websites – that other websites are raising their hand and citing your brand and your information – through backlinks. When a website links to your law firm or business, this is a signal to Google that another website trusts your content and believes you are an expert in your industry.
The more websites that point at your content through backlinking, the more likely Google is to understand your content is the best answer for its searcher. Our digital marketing helps create quality backlinks to your domain, so that your site and its content can develop and maintain the authority needed to rank well
Local SEO for Law Firms and Businesses
Search Engine Optimization often focuses on ranking a company’s website in the top ten organic results. However, these results are steadily slipping lower and lower (scroll after scroll on a mobile device) on the first page of Google. Now, Google Ads often show at the very top of the SERP, showing above the organic top ten results. This is often followed by Google’s “Local 3-pack” or “Map Pack”.
To navigate this, the best SEO for local industry professionals should have a healthy balance of content curation, Pay Per Click (PPC), and localized strategies to help a business make an impact in their area.
Recent Blog Posts
Join co-founder Seth Price every week as he explores the best practices and updates of Search Engine Optimization (SEO) to provide you the tools to grow your business or law firm online.
The Law Firm Blueprint is hosted by attorneys Seth Price, Managing Partner of Price Benowitz and Founder of BluShark Digital as well as Jay Ruane, Managing Partner of Ruane Attorneys and CEO of FirmFlex. Each week, Seth and Jay are joined by dynamic guests to discuss innovative strategies to catalyze law firm growth. You can catch the video stream Tuesdays and Thursdays on Facebook Live with encore presentations throughout the week.
Call to Start Making an Impression Today
BluShark Digital is at the cutting edge of SEO techniques – and our results prove it. We bring together high-quality content creation, authoritative online linking, creative back-end programming, and grassroots local branding to create our legal marketing strategies.
When we offer SEO for lawyers, medical professionals, home improvement specialists, and other business owners, it is more than just a product. It is our practice. To learn more about how we could help your firm make an impression online, call us today for a free consultation.