Our digital marketing strategies focus on the four fundamentals of Search Engine Optimization for our clients – technical optimization, sophisticated content, authoritative link-building, and local optimization.

When these four cornerstones are effectively utilized, a website can gain trustworthiness and authority in the eyes of Google, move higher up the search engine results page (SERP), and produce quality results.

Just as Google wants to show sites that provide the best answer to a user’s search query, Google also places value on sites that are technically optimized. Ensuring that your site is technically sound keeps both Google and the user happy.

For example, a site that loads quickly and works across all digital platforms – computers, phones, and tablets – is important. Given that over 50% of Google searches come from mobile users, a lawyer who only creates a desktop version of their site is missing out on over half of their potential customer base. This is why all sites we build use a responsive design, which changes depending on the size of your screen.

Our team has dedicated website development specialists to create a site that will work for you, work for your users, and work for Google. At BluShark Digital, we look at each facet of your online presence to create a holistic site that can bring you valuable results

As a lawyer or business owner, it is imperative to be able to demonstrate to Google your authority through the written word. Google is extremely sophisticated in its ability to decipher the difference between high- and low-quality content. As such, providing sophisticated content is necessary to building a solid foundation for an optimized website that actually ranks and brings in leads.

Our approach to digital marketing for industry professionals encompasses original, informative, and topical content for your specific website. Given the nature of legal matters, for example, law firm marketing services must adapt to the legal sphere, specifying the applicable laws from a federal level all the way down to local jurisdictions.

To match this specificity, our strategies and content can be tailored to any company, small or large, and cover any type of industry or law – from personal injury and criminal defense to estate planning and immigration law – in order to help your business rank well and withstand Google’s constant algorithm updates

Once you have built a foundation of optimized and informative content, Google needs to understand that your content is trustworthy enough to be endorsed by other websites – that other websites are raising their hand and citing your brand and your information – through backlinks. When a website links to your law firm, this is a signal to Google that another website trusts your content and believes you are an expert in your industry.
The more websites that point at your content through backlinking, the more likely Google is to understand your content is the best answer for its searcher. Our digital marketing helps create quality backlinks to your domain, so that your site and its content can develop and maintain the authority needed to rank well

Search Engine Optimization often focuses on ranking a company’s website in the top ten organic results. However, these results are steadily slipping lower and lower (scroll after scroll on a mobile device) on the first page of Google. Now, Google Ads often show at the very top of the SERP, showing above the organic top ten results. This is often followed by Google’s “Local 3-pack” or “Map Pack”.

To navigate this, the best SEO for local industry professionals should have a healthy balance of content curation, Pay Per Click (PPC), and localized strategies to help a business make an impact in their area.