This case study investigates the impact of adding a city name before practice area keywords in product descriptions on Google Business Profiles (GBPs). By changing phrases like "call a motorcycle injury lawyer..." to "call a Houston motorcycle injury lawyer...", we aim to assess its effect on rankings. Focusing on four law firms in the same state, practicing the same law type, we monitored rankings before and after making these changes. Overview Adding a city name before a practice area keywords...

This case study explores the impact of selected service areas on Google Business Profiles (GBPs) in specific neighborhoods affected by the Vicinity Algorithm Update (December 2021). Examining six firms hit by the update, the study reveals that service areas can now influence local rankings, although physical office space remains crucial in competitive markets. While service areas aren't a perfect solution, they've shown to affect GBP rankings post-update, prompting businesses to strategically utilize them for improved visibility in target regions. Overview...

This case study delves into the potential impact of adding services to a Google Business Profile (GBP) on local rankings. While unable to conclusively measure this impact, it found that adding services didn't hinder top-ranking positions. Recommendations still encourage including services to provide additional keyword indicators to the algorithm, potentially boosting local rankings. Though the study hypothesized increased rankings with specific services, the analysis revealed minimal changes overall, leaving the true influence of services on GBP rankings inconclusive. Despite this,...

This case study explores the impact of creating a Google Business Profile (GBP) website on clients' domain ratings and local/organic search rankings. Analyzing three clients' websites and keyword rankings, the study found no significant positive or negative effects after creating GBP sites. While the hypothesis suggested potential improvements in rankings and domain authority, the data showed no consistent patterns across the test clients. Overview This case study analyzed 3 different clients websites and keyword rankings to test if creating a...

Overview This case study shows how much satellite offices can increase market share and build a firm.When strategically created in untapped markets, additional satellite office spaces can help expand a firm’s reach into new communities. Without a pin on the map, a firm cannot reach certain markets through local rankings or Google Maps. However, a firm or business can reach a previously unreachable market by creating satellite offices within them. It is important to note that each market was selected...

These case studies showcase the profound impact of satellite offices on market expansion and firm growth, drawing insights from three distinct studies. Strategically establishing satellite offices in untapped markets allows businesses to broaden their reach into previously inaccessible communities via local rankings or Google Maps. Each market selection undergoes thorough analysis, considering factors like population, reach potential, and competition. Data gathered from satellite offices reveals notable growth in Google Business Profiles and heightened lead volume. Leveraging insights from call tracking...

Overview This case study shows how much satellite offices can increase market share and build a firm. When strategically created in untapped markets, additional satellite office spaces can help expand a firm’s reach into new communities. Without a pin on the map, a firm cannot reach certain markets through local rankings or Google Maps. However, a firm or business can reach a previously unreachable market by creating satellite offices within them. It is important to note that each market was...