Overview

This case study shows how much satellite offices can increase market share and build a firm.

When strategically created in untapped markets, additional satellite office spaces can help expand a firm’s reach into new communities. Without a pin on the map, a firm cannot reach certain markets through local rankings or Google Maps. However, a firm or business can reach a previously unreachable market by creating satellite offices within them.

It is important to note that each market was selected based on its current population, potential reach, and competitive makeup. Many factors affect local rankings that are considered when deciding on a new market strategy. If you are interested in reaching new markets but are unsure how to begin, reach out to our team to learn more!

Data

This firm created 5 satellite offices in previously researched markets across Texas. The below data sets show the growth of the individual GBPs and additional lead volume.

Each GBP has a call tracking number enabled. The Direct Calls came through each number during the data range. Each GBP has insights that Googe automatically provides. These Interactions include calls, website clicks, and direction requests.

Note: All data is from August to December 2023.

Data Set Totals

Map of Locations

GBP Performance Data

Lead Volume

Data Set 1 – San Antonio

GBP Performance Data

Lead Volume

Data Set 2 – Austin

GBP Performance Data

Lead Volume

Data Set 3 – Temple

GBP Performance Data

Lead Volume

Data Set 4 – Leander

GBP Performance Data

Lead Volume

Data Set 5 – Killeen

GBP Performance Data

Lead Volume

Data Set 5 – Hutto

GBP Performance Data

Lead Volume