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How to Value a Single Link and Why Domain Authority May Not Be the Answer

While domain authority (DA) has conventionally been the main benchmark for link quality assessment, sometimes it cannot represent the actual condition. Despite impressive scores, many sites with a high DA fail to perform well in real web traffic or search...
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Getting a Grip on Google Traffic Changes: When Not to Worry

Sometimes, your website’s traffic graph can look like the stock market during a wild trading day. Those spikes and dips can be stress-inducing for anyone relying on web traffic. If you own or manage a site, seeing dramatic shifts might...
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How to Find Quality Images for Your Site

If you are trying to create high-quality content for your site, you may think that the images are not that important. But the images on your site may be the reason potential new clients decide to keep reading or click...
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Peter Shankman on Tech of the Future

With the emergence of Artificial Intelligence (AI), it can be easily said that one must keep up with the times or fall behind. Peter Shankman shares how he stays ahead of the curve when it comes to the tech of...
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Empowering Publishers and SEOs in Shaping the WordPress Community

In the rapidly evolving landscape of digital content management, WordPress continues to assert its dominance as a versatile and influential platform. Beyond being a helpful tool, WordPress also can assist in the creation of a dynamic community of contributors that...
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Google on Protecting Anchor Text Signal from Spam Site Influence

In order for your website to have a strong presence, it's crucial that search engines have confidence in its safety and reliability when delivering information to users. This trustworthiness is cultivated by evaluating whether your website engages in spam-related activities....
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Changes to Google’s FAQ Rich Results

As a leader in the search engine realm, Google often introduces changes that impact how websites are displayed in search results. For this reason, it is essential to understand and keep up with the ongoing changes to optimize SEO results...
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SEO Metrics to Track for Improved Digital Marketing Campaigns

In the fast-paced digital world, having a solid online presence is crucial for the success of any business. Search Engine Optimization (SEO) is the key to driving organic traffic to your website and increasing your visibility in search engine results....
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Google’s Core Web Vitals INP Issues Email Causing Concern

A few weeks ago, Google published a report allowing website owners to view their websites Interaction to Next Paint, or INP metric. This report is meant to prepare website owners for the shift from FID to INP metrics within their...
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WordPress 6.3 Will Improve LCP SEO Performance

In August 2023, WordPress will be releasing version 6.3 of their website developer. This update is set to contain a wide array of improvements to overall enhance user experience by speeding up perceived loading times for websites. The ultimate goal...
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