Using Data to Aid in Marketing
Today, marketers rely on data and research to plan effective campaigns, make decisions, build audiences, and so much more. However, data can be overwh...
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Which is Better for my Business: SEO or PPC?
So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured...
Why Reviews are Essential for Local SEO
Reviews are often an important determining factor for whether or not a customer will choose to interact with your business. The date, star rating, and...
4 Ways to Meet User Intent and Drive Better Results for Your Business
Search engine optimization (SEO) focuses on creating and updating a website to increase its visibility for relevant search results and queries. One of...
4 Image SEO Tips to Keep In Mind When Optimizing Your Website
If you are working to enhance your online presence through SEO, ensuring the quality of your written content is likely front of mind. Although having ...
The Importance of Title Tags When Optimizing a Website
Title tags are a search engine optimization (SEO) tool that many digital marketing professionals use to boost their clients’ online presence. When u...
SEO for Non-Profit Organizations
Non-profit organizations are increasingly using search engine optimization (SEO) due to its unique benefits. While resources are required to build and...
Measuring SEO Success
Trying to measure the success of SEO efforts can be a daunting task. The number of factors that play a role in Google’s search algorithm coupled wit...
How Video Can Improve Your SEO Performance
Search engines like Google continuously update and adapt their algorithms to prioritize content that is most relevant to users’ interests. Over the ...
Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority
When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...