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The Importance of Title Tags When Optimizing a Website

The Importance of Title Tags When Optimizing a Website

Title tags are a search engine optimization (SEO) tool that many digital marketing professionals use to boost their clients’ online presence. When u...

SEO for Non-Profit Organizations

SEO for Non-Profit Organizations

Non-profit organizations are increasingly using search engine optimization (SEO) due to its unique benefits. While resources are required to build and...

Measuring SEO Success

Measuring SEO Success

Trying to measure the success of SEO efforts can be a daunting task. The number of factors that play a role in Google’s search algorithm coupled wit...

How Video Can Improve Your SEO Performance 

How Video Can Improve Your SEO Performance 

Search engines like Google continuously update and adapt their algorithms to prioritize content that is most relevant to users’ interests. Over the ...

Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority

Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...

5 Strategies to Optimize Your Site for Voice Results

5 Strategies to Optimize Your Site for Voice Results

In recent years, tech giants have released personal assistants like Google Home, Apple’s Siri and Amazon’s Alexa. As a result, more and more peopl...

New Google Update Tracker for SEOs

New Google Update Tracker for SEOs

While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s a...

Tips on Improving Your Organic Click-Through Rate

Tips on Improving Your Organic Click-Through Rate

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate ...

Google Quality Rating & Guidelines

Google Quality Rating & Guidelines

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms f...

How a Combined SEO and PPC Approach Can Improve Digital Performance

How a Combined SEO and PPC Approach Can Improve Digital Performance

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (P...

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