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How Long Will it Take for My Site to Rank on Google?

Google rankings refer to the placement on the Google search engine result pages (SERPs) for a given search term. Sites that rank higher appear on or closer to the first page for that term, increasing their chances of being seen,...
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Understanding On-Page SEO

An effective search engine marketing (SEM) strategy can be split into two parts: paid listings and organic listings. Organic listings, also known as search engine optimization or SEO, are supported by four pillars, with On-Page SEO being one of them....
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How to Know if the SEO Algorithm is Changing

Search engines (most popularly, Google) are consistently changing to meet the needs of users. When attempting to maximize your search engine optimization (SEO) operations, it is important to understand that is Google always adjusting the algorithm to help users more...
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Organic Versus Paid Search Traffic

When focusing on Search Engine Optimization (SEO) for your practice, traffic is a key factor and metric. Website traffic refers to the users that visit a website. However, there are different forms of website traffic and understanding the differences can...
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How Rejuvenating Content Can Attract New Leads to Your Law Firm

As the business world moves further into the digital age, an increasing amount of content is constantly being published online. However, a myriad of content is also becoming progressively outdated as businesses and the world around them move into the...
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Branded Keywords: A Worthwhile Investment for High-Ranked Practices

As it’s commonly said: It’s hard to get to the top, but it’s even harder to stay there. This saying can be true when it comes to Search Engine Optimization (SEO), too. The practice of SEO is never complete or...
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Experiencing a Decline in Website Traffic? Here’s What to Look For (And How to Fix It)

Noticing that your website is less popular than it used to be–whether last week, last month or last year–can be stressful. However, you can use specific strategies to determine why this has happened and what to do about it. You’ll...
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Are FAQ Pages Important for SEO?

An FAQ (Frequently Asked Questions) page on a website addresses questions most commonly asked by customers. The purpose of these pages (often displayed with clickable drop-down menus for each question/answer) is to pose a question and answer it concisely. Hypothetically,...
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What Are the Implications and Risks of Black Hat SEO?

SEO is an excellent tactic for companies looking to get noticed on Google, but it's essential to do it correctly. You want your company to be visible when someone searches for your services, ranking your company higher on Google can help...
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Can You Succeed Without SEO?

Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. However, it can often be overlooked. With Google constantly releasing updates, many have given up on SEO and announced that it is now irrelevant or dead....
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