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Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority

Renting Versus Owning – How PPC and SEO Differ in Helping to Gain Online Authority

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? B...

5 Strategies to Optimize Your Site for Voice Results

5 Strategies to Optimize Your Site for Voice Results

In recent years, tech giants have released personal assistants like Google Home, Apple’s Siri and Amazon’s Alexa. As a result, more and more peopl...

New Google Update Tracker for SEOs

New Google Update Tracker for SEOs

While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s a...

Tips on Improving Your Organic Click-Through Rate

Tips on Improving Your Organic Click-Through Rate

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate ...

Google Quality Rating & Guidelines

Google Quality Rating & Guidelines

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms f...

How a Combined SEO and PPC Approach Can Improve Digital Performance

How a Combined SEO and PPC Approach Can Improve Digital Performance

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (P...

How the Google January 2020 Core Update May Impact Websites

How the Google January 2020 Core Update May Impact Websites

Optimizing your website to rank in Google search results is important for any business. This is an ever-changing process. Google frequently updates it...

Google Releases Discover Feed for Mobile Users

Google Releases Discover Feed for Mobile Users

Google recently released a brand-new feature for mobile devices: the Discover feed. Google Discover displays a personalized list of pages and news ite...

Quick Rundown on the June 3 Core Algorithm Update

Quick Rundown on the June 3 Core Algorithm Update

Google’s June 2019 core algorithm update is one for the books in that this was the first time Google announced an update before release. Core algori...

June 6th Update – Google Cracks Down on Monopolizing Key Terms on the SERP

June 6th Update – Google Cracks Down on Monopolizing Key Terms on the SERP

Google search engine algorithms are constantly being updated to bring users the most relevant and authoritative information on the internet. With all ...

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