The Shark Tank

SEO is the process of improving your website to increase its visibility in a search engine when people look for products or services related to your company. It’s comprised of on-page SEO (page and content optimization), off-page SEO (website promotion), and...

As society becomes more tech-savvy, consumers are becoming more and more impatient. People used to wait up to five seconds for a site to load, but now the average wait time before leaving the site is around two seconds. People...

Since its launch on September 4, 1998, Google has utilized algorithms to run its search engine effectively and efficiently. 24 years later, these Search Engine Optimization (SEO) algorithms have changed immensely. What started as a few minor changes each year...

Creating a website can be a challenge—and making sure that consumers feel confident in trusting the product or service that you are selling can be even harder. However, there are some easy ways to help in creating that feeling of...

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help videos reach a wider audience. Clip markup and Seek markup are two new structured data...

Whenever someone clicks to visit your website, their browser sends a request to your server. This is known as an HTTP request. HTTP requests are in some way connected to page speed. The more HTTP requests being made, the longer...

A domain name is the address of your website, or the URL that people use to access your site when searching for it. These are the words between the “www.” and the “.com”. Put simply, the domain name gives your...

When it comes to designing your website, less is more. Just as if you were designing the interior of a house, including fewer features on your website does not have to mean it must have an unappealing look. On the...

Google Analytics has many metrics that a website owner may use to evaluate user visits and interactions with their site. One metric in particular that garners heavy attention is bounce rate. However, knowing how to use and interpret this data...

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal links have other beneficial properties. When used well, they can be a great opportunity for a...