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Google on Protecting Anchor Text Signal from Spam Site Influence

In order for your website to have a strong presence, it's crucial that search engines have confidence in its safety and reliability when delivering information to users. This trustworthiness is cultivated by evaluating whether your website engages in spam-related activities....
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Changes to Google’s FAQ Rich Results

As a leader in the search engine realm, Google often introduces changes that impact how websites are displayed in search results. For this reason, it is essential to understand and keep up with the ongoing changes to optimize SEO results...
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SEO Metrics to Track for Improved Digital Marketing Campaigns

In the fast-paced digital world, having a solid online presence is crucial for the success of any business. Search Engine Optimization (SEO) is the key to driving organic traffic to your website and increasing your visibility in search engine results....
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Google’s Core Web Vitals INP Issues Email Causing Concern

A few weeks ago, Google published a report allowing website owners to view their websites Interaction to Next Paint, or INP metric. This report is meant to prepare website owners for the shift from FID to INP metrics within their...
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WordPress 6.3 Will Improve LCP SEO Performance

In August 2023, WordPress will be releasing version 6.3 of their website developer. This update is set to contain a wide array of improvements to overall enhance user experience by speeding up perceived loading times for websites. The ultimate goal...
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A Guide to Faster Google Indexing Speed

Companies are constantly competing for Google search result spots. How does Google prioritize websites and determine search rankings? How can companies better leverage their content to increase their odds of getting noticed by Google and the speed at which they...
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An Overview of Google’s Different Crawler Types

Google recently updated its official documentation on its different types of crawlers, including an overview of the user-triggered fetchers. Below is an overview of crawlers and the different types outlined by the new Google documentation. What is a Google Crawler?...
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The Potential Impact of Web 3.0 on SEO and Google

Curious about what the next phase of the Internet will look like? While still in development, Web 3.0 is shaping up to transform the Internet as we know it. What is Web 3.0? Also known as the semantic web, Web...
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Video Descriptions No Longer Mandatory for Structured Data

The digital landscape is constantly evolving, and one of the key players shaping it is Google. As search engine algorithms become more sophisticated, Google's approach to structured data continues to evolve. In a significant move, Google recently announced that video...
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How to Use H1 Tags to Improve SEO

SEO strategy is multi-layered and complex, but some tools are quite simple and can make all the difference in optimizing your website. The H1 tag is one of the most important on-page factors and can be used to improve your...
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