Our Blog

New Ways to Optimize Your Video in Google Search

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help videos reach a wider audience. Clip markup and Seek markup are two new structured data...
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How to Make Fewer HTTP Requests

Whenever someone clicks to visit your website, their browser sends a request to your server. This is known as an HTTP request. HTTP requests are in some way connected to page speed. The more HTTP requests being made, the longer...
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Choosing the Right Domain

A domain name is the address of your website, or the URL that people use to access your site when searching for it. These are the words between the “www.” and the “.com”. Put simply, the domain name gives your...
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Five Benefits of a Simplified Website Design

When it comes to designing your website, less is more. Just as if you were designing the interior of a house, including fewer features on your website does not have to mean it must have an unappealing look. On the...
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Should Law Firms Pay Attention to Bounce Rate?

Google Analytics has many metrics that a website owner may use to evaluate user visits and interactions with their site. One metric in particular that garners heavy attention is bounce rate. However, knowing how to use and interpret this data...
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How Internal Links May Help Optimize Your Website 

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal links have other beneficial properties. When used well, they can be a great opportunity for a...
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Why Is Site Speed Important?

In today’s digital age, users expect to receive information immediately. As a result, ensuring your website loads quickly is crucial for both SEO and user experience. Slow websites tend to give visitors a negative impression, leading them to have little...
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How to Help Google Crawl Your Site

Crawling a website is one of the first actions Google takes to analyze pages and present results. Crawling occurs when the Google bot scans a website, visiting each individual page and following each link. The results from a crawl are...
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New to Google: FAQ and How-to Structured Data

In May, Google announced that it will support Frequently Asked Question (FAQ) page schema and How-to structured data on Google Search and Google Assistant. FAQ page schema can be used on traditional FAQ pages on your site but can also...
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Broken Links – How to Find and Fix Them on your Site

As your website grows with pages, blogs, FAQ’s, or informational content, there is the increasing likelihood that an internal or external link will break along the way. Manually checking every link on every page can help, but this strategy becomes...
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