The Shark Tank

SEO strategy is multi-layered and complex, but some tools are quite simple and can make all the difference in optimizing your website. The H1 tag is one of the most important on-page factors and can be used to improve your...

Google has issued a warning to website owners and content delivery networks against using 4xx client server status errors, such as 404s and 403s, to limit Googlebot crawling. What is Googlebot? Googlebot is a program used by Google to scan...

Heading elements are an essential part of creating a well-structured webpage that is easy to read and understand. The <H1> to <H6> HTML tags are used to indicate what a section of a webpage is about, and each tag has...

When people think about how to transform their marketing performance, they typically jump to “boost my SEO,” “invest in PPC,” or other common buzzword phrases thrown around the digital marketing industry. In these discussions, people rarely think about the accessibility...

According to Google, there is no amount of non-indexed pages that can impact a website's crawl budget. But what exactly does this mean? Setting a page as non-indexed is a way for content to be excluded from search engines. Google...

A mobile-friendly website is no longer a luxury in today's world. The necessity for mobile site optimization has grown exponentially, with over 60% of internet traffic coming from mobile devices. It's no longer a want but a need from consumers....

Google has updated two of its SEO-related help documents: image SEO best practices and Google Discover documents. These changes, like all Google updates, aim to improve user experiences and reward content that offers value to users. Image SEO Best Practices...

Website performance is critical in today's digital world, as users expect fast-loading pages and search engines like Google use page speed as a ranking factor. One of the key metrics used to measure website performance is Core Web Vitals, which...

SEO is the process of improving your website to increase its visibility in a search engine when people look for products or services related to your company. It’s comprised of on-page SEO (page and content optimization), off-page SEO (website promotion), and...

As society becomes more tech-savvy, consumers are becoming more and more impatient. People used to wait up to five seconds for a site to load, but now the average wait time before leaving the site is around two seconds. People...