Our Blog

Google Search Gets a Legal Shake-Up: AI Overviews Redefine Visibility for Law Firms

There was a time when securing the top organic spot on Google felt like a major victory for law firms investing in digital marketing. But the search landscape is changing fast. Since the AI boom began in late 2022, Google...
Read More

SEO in the AI Age: What Law Firms Need to Know Now

The digital landscape has changed dramatically in just the past year. Since AI tools like ChatGPT burst onto the scene in 2022, traditional search behavior has been upended—and legal marketing strategies are being forced to evolve. Google has responded by...
Read More

Google AI Overviews Are More Volatile Than Organic Rankings

Authoritas recently did a study that found Google’s AI-generated answers change at a much greater frequency than normal organic rankings. In a time span of 2-3 months, Google’s AI Overview results changed by 70%, demonstrating the outright unpredictable nature of...
Read More

82% of Google AI Overviews Cite Deep Content Pages—Here’s Why That Matters

The introduction of AI Overviews in Google Search is reshaping the digital landscape, shifting attention away from traditional homepage-centric strategies and placing greater emphasis on deep, content-rich internal pages. A recent report from BrightEdge reveals that 82% of citations in...
Read More

Google Business Profiles Support Overwhelmed: What Businesses Need to Know

Many businesses are currently experiencing significant delays in receiving support from Google Business Profiles, particularly regarding reinstatement and verification. These challenges have created frustration among business owners who rely on a seamless online presence. Recent updates shed light on the...
Read More

Balancing Page-Level and Site-Wide Signals: How Google’s Rankings Work

Google has updated its search ranking approach, emphasizing the importance of both page-level and site-wide signals. This means rankings are influenced not only by the content and quality of individual pages but also by the overall reputation and performance of...
Read More

Understanding Duplicate Content: Insights from Google’s Martin Splitt

Duplicate content has long been a topic of concern in the SEO community. Many website owners fear that having similar or identical pages may lead to penalties from Google. However, Martin Splitt, a developer advocate at Google, has clarified that...
Read More

Google Aims to Increase Data Privacy Through Confidential Matching

On September 12, 2024, Google launched a new tool called “confidential matching” to increase data privacy and security. This is the first technique that Google has introduced in the confidential computing space, providing a new method to connect your first-party...
Read More

Optimizing Google Ads for 2025

As digital advertising trends shift, optimizing Google Ads has become more sophisticated than ever. In 2025, successful campaigns will be about more than just achieving high ad strength scores—they’ll focus on meaningful engagement, audience relevance, and streamlined, impactful messaging. From...
Read More

How Google’s Automated Lead Dispute System Enhances Local Service Ads

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...
Read More