4 New GMB Features SEOs Should Know in 2021
With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GMB information into SERP answer boxes ...
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Google Tests Contextual Links in Featured Snippets
In late November, Google began testing the addition of contextual links in featured snippets displayed on the search engine results page (SERP). After...
Common Issues with Local Service Ads
Local Service Ads (LSAs) are a Google feature recently made available to advertisers in the legal industry. Many law firms have implemented LSAs due t...
New GMB Attributes Feature Labels Reviews as “Positive” or “Critical”
Google My Business (GMB) is an important component of local search engine optimization (SEO) for lawyers and other businesses alike. For law firm SEO,...
Reviews are Easier to Navigate Than Ever Before– Here’s Why That Matters
Google My Business (GMB) reviews have long been a way for potential customers to choose which businesses to work with. Customer reviews are a good ind...
Google My Business Overview
Google My Business (GMB) provides users with valuable insights into their company’s search appearance. GMB insights are user-friendly and supply bus...
Google My Business Features Taking a Timeout in Response to COVID-19
On March 20, Google notified the public that it would be disabling or limiting multiple Google My Business (GMB) features. Google made this decision s...
Google Makes Big Changes to Featured Snippet Search Results
Google announced last week that it will be making changes to the way we see snippets on the search engine results page (SERP). Prior to the update, it...
Augmented Reality in Google Maps: Implications for Local SEO
In February, select individuals were able to try out a new augmented reality (AR) feature that Google hopes to implement in Google Maps. With a techni...