Our Blog

Are Google Ads Worth Your Money?

Google Ads are a widely used tool that allows businesses to promote their products and services online. You know those ads at the top and bottom of your search results? Those are Google Ads. While they may seem annoying to...
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The Future of Spam Reduction is Here

Over the years, internet security has become a growing concern for the public. In 2020 consumers lost over $5.8 billion to fraud, a 70% increase from the previous year. In an effort to keep users safe, Google took action. In...
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Google Update: URL Parameter Tools is Gone

Google recently announced that the URL search parameters tool will be leaving and that no more access to the tool will be available as of April 26, 2022. Initially launched in 2009, the tool allowed for communication with Google to...
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Google Adds LSA Screened and Guaranteed Badges to Maps

Google has recently added Google Guaranteed and Screened badges to Google Maps, integrating the Local Services Ads (LSA) and boosting your business’s online reputation. This expansion provides numerous benefits to local businesses using LSAs and provides another vertical for businesses...
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“Google My Business” Rebrands to “Google Business Profile”

Google My Business was recently renamed "Business Profile" by Google. To entice small businesses to connect with the new search and maps interface, they've been extensively advertising the new name and features via email. What New Features Came with the...
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Google Announces New Software Updates to Refine its Device Integrations

Google has announced 13 new upcoming software features that will be released throughout 2022. These updates are the beginning of Google's 2022 initiative "Better Together." This initiative focuses on device integration and creating a Google ecosystem, which includes numerous quality...
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The Importance of Google Search Descriptions

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...
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Google’s Newest Mobile Search Feature: “People Search Next”

Over the past few years, Google’s “near me” search function has become increasingly popular. In 2019, the popularity of “near me searches” increased by 150%, and since then, the Covid-19 pandemic has only continued this trend of user search activity....
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Podcaster Knowledge Panels Go Live in Google Search

Recently, Google has been displaying podcast knowledge panels in the SERP. But what exactly does this mean for your podcast? Podcast knowledge panels first began to be featured on Google Search starting October 12, 2021. With this feature, a user...
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If Site Speed Doesn’t Matter, What Factors Affect Search Visibility in Google?

Google recently announced that site speed has no effect on search visibility. This has no effect on any notable changes with traffic for a site or rankings within Google. Site speed will only affect how well your users can navigate...
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