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Applying call tracking to all marketing efforts is essential to determining the ROI for your various campaigns. There are many benefits to utilizing call tracking software, including determining which campaigns result in the most conversions, improving your intake processes via call recording, and less overall time spent on marketing.

It’s important to understand how call tracking software works, the differences between software, and how to decide which software is right for you.

What Does Call Tracking Accomplish?

Call tracking software works to find where the call is coming from, how the caller found your number, and the purpose of the call. Most call tracking software employ dynamic number insertion technology, which causes the phone number that is displayed on a website to change depending on the source the caller finds your site from.

What Are the Benefits of Call Tracking?

The benefits of call tracking can be that you may find out what marketing tactics are going well and are effective and what ones are not working, this would help you budget more accordingly and help you decide what to invest in monetarily.

See how your client intake operates and improve it based on how the calls go. The most helpful benefit is that you have all the caller’s information to call them back with the ability of knowing why they called.

How Should You Pick Your Software?

When looking at different types of call tracking software, consider the following elements:

• Pricing
• Scalability
• Features
• Usability

Usability is important because you do not want to have complicated software that is difficult to understand, this can make the process much more difficult. With pricing, you want to avoid picking the cheapest option, but you also do not have to buy the most expensive to receive all the benefits.

What Features Should You Look For?

The following are some elements that are very beneficial and easy to use that you should try to look for while picking your software:

• Inbound call tracking
• CRM integration
• Website form and chat tracking
• Call recording and transcription
• Real-time analytics

You should prioritize a few of these features during your search, depending on your main marketing objective.

Prioritize Digital Marketing

Digital marketing can set you apart from your competition, consider utilizing SEO, and call tracking software to solidify your law firm’s reach. If you are unsure where to start, or what call tracking software is right for you, reach out to an experienced digital marketing professional at BluShark Digital to learn about what is the best course of action for your law firm.