Google has rolled out yet another update to its arsenal against spam in search engine results pages (SERPs). This latest move, the June 2024 Spam Update, began on June 20th and is expected to fully integrate into the system over...

In the age of digital marketing, businesses must adapt to the ever-changing landscape to stay relevant and competitive. YouTube, a global phenomenon, has emerged as a pivotal platform for enhancing business visibility and engagement with a vast audience. There are...

Conversations about navigating the world as a Chief Executive Officer (CEO) have been a reigning topic amongst many businesses, specifically regarding self-enhancements within the space. While CEOs set a company’s tone in place, they are aided by Chief Operational Officers...

Applying call tracking to all marketing efforts is essential to determining the ROI for your various campaigns. There are many benefits to utilizing call tracking software, including determining which campaigns result in the most conversions, improving your intake processes via...

Google's algorithm updates have contributed largely to guiding the transformative world of digital marketing. In the year 2023, we witnessed nine official and confirmed algorithmic updates, marking a slight decrease from the previous two years. In addition to these updates,...

In late February, the popular New Jersey Italian restaurant “Nettie’s House of Spaghetti” announced that children under the age of 10 would be banned from dining inside the restaurant. This sparked great controversy, and many upset parents criticized Nettie’s for...

BluShark’s Chief Strategy Officer Nalini Prasad recently helped found The League, a new legal membership group with the goal to unite ALL women in the legal industry, regardless of role. Launched at the end of 2022, The League is a...

Microsoft has introduced a new AI-powered search engine featured in Bing Search. This new feature will improve the relevancy of core search engine rankings and create a more personalized experience for those who utilize the Bing Search Engine. What’s Added...

Positioning a law firm for growth means treating it like a business, and an essential factor in the success of any business is having effective systems. Plenty of resources are available to help you create systems for your law firm....

Times have changed. The work environment post-pandemic has taken a turn and has created a new norm that no one could have foreseen coming. In the digitized age where working from home is the reality for most people, it is...