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Google Algorithm Updates of 2023 That You Should Be Aware Of

Google's algorithm updates have contributed largely to guiding the transformative world of digital marketing. In the year 2023, we witnessed nine official and confirmed algorithmic updates, marking a slight decrease from the previous two years. In addition to these updates,...
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Nettie’s Restaurant Case: Fighting Review Bombing

In late February, the popular New Jersey Italian restaurant “Nettie’s House of Spaghetti” announced that children under the age of 10 would be banned from dining inside the restaurant. This sparked great controversy, and many upset parents criticized Nettie’s for...
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The League: Uniting Women In Law

BluShark’s Chief Strategy Officer Nalini Prasad recently helped found The League, a new legal membership group with the goal to unite ALL women in the legal industry, regardless of role. Launched at the end of 2022, The League is a...
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Bing Webmaster Guidelines Updated for AI “Conversation Mode”

Microsoft has introduced a new AI-powered search engine featured in Bing Search. This new feature will improve the relevancy of core search engine rankings and create a more personalized experience for those who utilize the Bing Search Engine. What’s Added...
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4 Tips to Make Sure Your Law Firm’s Systems are Being Followed

Positioning a law firm for growth means treating it like a business, and an essential factor in the success of any business is having effective systems. Plenty of resources are available to help you create systems for your law firm....
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Top 5 Tips to Keep Your Team Engaged

Times have changed. The work environment post-pandemic has taken a turn and has created a new norm that no one could have foreseen coming. In the digitized age where working from home is the reality for most people, it is...
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Promoting and Boosting Your Blog in 2022

Blog posts can be incredibly powerful tools for companies, if used correctly. A well-written blog can help individuals see what your company is about and why they should invest in your products or services. Blogs can be used to help...
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Best Practices for Getting Reviews

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...
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The Importance of Maintaining Great Brand Awareness

Brand awareness is everything when it comes to the success of your brand and business. Brand awareness taps into how well your brand is able to communicate with its target audience. Brand awareness helps companies to gain popularity, as well...
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The Importance of Google Search Descriptions

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...
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