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4 Tips to Make Sure Your Law Firm’s Systems are Being Followed

Positioning a law firm for growth means treating it like a business, and an essential factor in the success of any business is having effective systems. Plenty of resources are available to help you create systems for your law firm....
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Top 5 Tips to Keep Your Team Engaged

Times have changed. The work environment post-pandemic has taken a turn and has created a new norm that no one could have foreseen coming. In the digitized age where working from home is the reality for most people, it is...
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Promoting and Boosting Your Blog in 2022

Blog posts can be incredibly powerful tools for companies, if used correctly. A well-written blog can help individuals see what your company is about and why they should invest in your products or services. Blogs can be used to help...
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Best Practices for Getting Reviews

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...
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The Importance of Maintaining Great Brand Awareness

Brand awareness is everything when it comes to the success of your brand and business. Brand awareness taps into how well your brand is able to communicate with its target audience. Brand awareness helps companies to gain popularity, as well...
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The Importance of Google Search Descriptions

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...
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How to Start a Newsletter for Your Core Audience

Any business or organization has a specific core audience they want to connect with. Although other digital communication methods have grown over recent years, email remains a strong communication medium for businesses to reach their target audience and measure their...
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Google’s Newest Mobile Search Feature: “People Search Next”

Over the past few years, Google’s “near me” search function has become increasingly popular. In 2019, the popularity of “near me searches” increased by 150%, and since then, the Covid-19 pandemic has only continued this trend of user search activity....
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Cultivating a Facebook Marketing Strategy

Did you know that Facebook is still one of the most popular online platforms used to this day? Many continue to use Facebook daily for personal use, as well as to market their business or brand. Having a successful marketing...
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Using Data to Aid in Marketing

Today, marketers rely on data and research to plan effective campaigns, make decisions, build audiences, and so much more. However, data can be overwhelming and difficult to understand if you don’t know what you’re looking for. Thus, here are some...
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