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Google’s Newest Mobile Search Feature: “People Search Next”

Over the past few years, Google’s “near me” search function has become increasingly popular. In 2019, the popularity of “near me searches” increased by 150%, and since then, the Covid-19 pandemic has only continued this trend of user search activity....
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Cultivating a Facebook Marketing Strategy

Did you know that Facebook is still one of the most popular online platforms used to this day? Many continue to use Facebook daily for personal use, as well as to market their business or brand. Having a successful marketing...
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Using Data to Aid in Marketing

Today, marketers rely on data and research to plan effective campaigns, make decisions, build audiences, and so much more. However, data can be overwhelming and difficult to understand if you don’t know what you’re looking for. Thus, here are some...
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If Site Speed Doesn’t Matter, What Factors Affect Search Visibility in Google?

Google recently announced that site speed has no effect on search visibility. This has no effect on any notable changes with traffic for a site or rankings within Google. Site speed will only affect how well your users can navigate...
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Which is Better for my Business: SEO or PPC?

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...
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What to Know About Google’s November Broad Core Update

Google has recently completed the rollout of their November 2021 core update. This update is Google’s latest broad core algorithm update, the third of 2021. Broad core algorithm updates are general updates to the overall algorithm that adjusts how content...
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Google Announces 5 New Revisions to the Quality Rater Guidelines

Google recently released an updated version of its Quality Rater Guidelines, with five important revisions. These extensive guidelines are used by third-party search quality raters to rate websites and provide Google with feedback. This feedback is what influences Google algorithm...
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Google Publishes New Help Documents on Controlling Titles and Descriptions in Search

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...
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Google Page Experience Update Launching in Mid-June

Google is postponing the launch of its new page experience update to mid-June 2021. The update was originally scheduled to launch in May. This extension in time for the launch gives business/website owners another month or so to prepare for...
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Zero-Click Searches: What Do They Mean for My Business?

It is no secret that improving your search rankings drives more traffic to your website. Businesses are constantly working to improve their SEO so that they appear at the top of search results, which makes it all the more frustrating...
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