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Best Practices for Getting Reviews

In today’s digital world, receiving positive, descriptive reviews is a necessity for any business. Online reviews are more than just a medium for customers to express themselves; they play a critical role in generating buzz and allow your product or...
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The Importance of Maintaining Great Brand Awareness

Brand awareness is everything when it comes to the success of your brand and business. Brand awareness taps into how well your brand is able to communicate with its target audience. Brand awareness helps companies to gain popularity, as well...
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The Importance of Google Search Descriptions

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...
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How to Start a Newsletter for Your Core Audience

Any business or organization has a specific core audience they want to connect with. Although other digital communication methods have grown over recent years, email remains a strong communication medium for businesses to reach their target audience and measure their...
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Google’s Newest Mobile Search Feature: “People Search Next”

Over the past few years, Google’s “near me” search function has become increasingly popular. In 2019, the popularity of “near me searches” increased by 150%, and since then, the Covid-19 pandemic has only continued this trend of user search activity....
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Cultivating a Facebook Marketing Strategy

Did you know that Facebook is still one of the most popular online platforms used to this day? Many continue to use Facebook daily for personal use, as well as to market their business or brand. Having a successful marketing...
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Using Data to Aid in Marketing

Today, marketers rely on data and research to plan effective campaigns, make decisions, build audiences, and so much more. However, data can be overwhelming and difficult to understand if you don’t know what you’re looking for. Thus, here are some...
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If Site Speed Doesn’t Matter, What Factors Affect Search Visibility in Google?

Google recently announced that site speed has no effect on search visibility. This has no effect on any notable changes with traffic for a site or rankings within Google. Site speed will only affect how well your users can navigate...
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Which is Better for my Business: SEO or PPC?

So, which do you think is the superior option? Well, that depends on your sector as well as your financial constraints. Both SEO and a well-structured PPC strategy, in theory, should lead to the best outcomes for a company. While...
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What to Know About Google’s November Broad Core Update

Google has recently completed the rollout of their November 2021 core update. This update is Google’s latest broad core algorithm update, the third of 2021. Broad core algorithm updates are general updates to the overall algorithm that adjusts how content...
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