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Short-form content is content your audience can quickly consume on your website. This type of content is crucial to SEO, although many SEO professionals consider it less important than long-form content. There are many benefits to utilizing short-term content for...

When entering a search query into a search engine, the search engine results page (SERP) will present a series of ranked sites. Landing pages are the first page you see when you click on one of those ranked sites on...

For a long time, the focus of most blog content writers was word count. Some claimed it should be 1,000 to 1,500; other experts say 2,000 is the word count everyone should aim for. But does word count actually affect...

Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and...

For marketing managers, every detail in their client’s SEO counts. URL slugs are essential to that success and can help boost a website’s ranking on Google. A slug is part of a URL that focuses on what a specific page...

“Evergreen” content is material that remains current and useful over time. Because it doesn't rely on time-sensitive content like seasonal or current events, it maintains its relevance. Utilizing evergreen content is an important SEO tactic for remaining relevant long after...

Obtaining an abundance of high-quality links on your website and throughout the internet is vital for your firm to become better recognized on Google. By attaining relevant and quality backlinks, your firm can achieve a higher rank on Google result...

An effective search engine marketing (SEM) strategy can be split into two parts: paid listings and organic listings. Organic listings, also known as search engine optimization or SEO, are supported by four pillars, with On-Page SEO being one of them....

When you want to increase your search rankings and website traffic, on-page SEO and front-end changes likely spring to mind. User experience and website changes are often the most understandable and easiest to implement. Still, there are many other components...

As one of the four pillars of Search Engine Optimization, on-page SEO is the practice of providing relevant, optimized information for your users to increase traffic from search engines. Typically, on-page SEO strategies involve content, links, title tags and meta...