Using Featured Snippets to Your Advantage
Google initially introduced featured snippets to its Search Engine Results Page (SERP) in 2014, and they have since become one of the more notable sea...
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How Internal Links May Help Optimize Your Website
Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal...
Google Quality Rating & Guidelines
Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms f...
Boost Your SEO by Eliminating Keyword Cannibalization
If you have been running a website for a few years, you may have multiple pages targeting the same keywords. Because these posts target the same terms...
Performing a Content Audit 101
A content migration is the prime opportunity to reorganize and restructure content from an old website, but it can be a daunting task. Before performi...
Understanding Google’s BERT and the Importance of User-Focused Optimization
Each day, Google sees billions of searches on a myriad of topics come through its engine. Users search with incomplete sentences, misspellings, and gr...
Mistakes to Avoid When Producing Legal Content
Producing continuous content for your website is a great way to improve your search rankings while simultaneously providing useful information for you...