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Essential Digital Marketing Tools That Aren’t SEO

Search engine optimization (SEO) is known for improving one’s site through a set of practices to increase website traffic from search engines. The importance of this is to rank higher on Google. However, SEO alone is sometimes not enough for...
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How to Find the Best Keywords for Your Site

As Google continues to withhold more information from webmasters, keyword research is becoming increasingly difficult. If you're new to Search Engine Optimization (SEO) and online marketing, you might not recall a period when you could see every keyword that brought...
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Promoting and Boosting Your Blog in 2022

Blog posts can be incredibly powerful tools for companies, if used correctly. A well-written blog can help individuals see what your company is about and why they should invest in your products or services. Blogs can be used to help...
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Key Steps when Optimizing a Live Blog

Writing a strong blog is not enough to attract readers. To take your work to the next level, make sure your blog is optimized effectively. When creating a blog, there are specific SEO steps to satisfy the Google algorithm, and...
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The Importance of Google Search Descriptions

Google Descriptions Experiment Google has a history of frequently conducting tests on their search engine results page (SERP). Previously in 2015, they removed descriptions from the results listed. This made it possible to only see titles and URLs on the...
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How to Start a Newsletter for Your Core Audience

Any business or organization has a specific core audience they want to connect with. Although other digital communication methods have grown over recent years, email remains a strong communication medium for businesses to reach their target audience and measure their...
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Google Rolling Out Limitations to FAQ Rich Result Snippets

On June 17th, 2021, Google implemented a new update to its search engine results page (SERP). Following this new algorithm, Google confirmed that users will now see a maximum of two FAQ rich results per snippet on SERPs. Prior to...
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Evaluating Underperforming Content

Content optimization plays a prominent role in success for businesses, which explains why many marketers and companies incorporate it into their SEO strategy. Content marketing can effectively extend reach and drives traffic, but like other marketing strategies, it has its...
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14 Engaging Ways to End Your Next Blog Post

When it comes to writing, introductions seem to get the most attention. They lead readers into a topic and help them decide if they’re going to stay on your site or click away. However, conclusions are just as important. If...
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Tips for Better Understanding Your Target Audience

Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 business communicators. Understanding your target audience is important because it will help you prioritize...
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