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Tips for Better Understanding Your Target Audience

Tips for Better Understanding Your Target Audience

Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 ...

New Ways to Optimize Your Video in Google Search

New Ways to Optimize Your Video in Google Search

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help v...

Types of Online Content Marketing

Types of Online Content Marketing

A strong content marketing strategy allows for a company to create their own narrative while giving people a way to connect with the brand online. How...

Using Featured Snippets to Your Advantage

Using Featured Snippets to Your Advantage

Google initially introduced featured snippets to its Search Engine Results Page (SERP) in 2014, and they have since become one of the more notable sea...

How Internal Links May Help Optimize Your Website 

How Internal Links May Help Optimize Your Website 

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal...

Google Quality Rating & Guidelines

Google Quality Rating & Guidelines

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms f...

Boost Your SEO by Eliminating Keyword Cannibalization

Boost Your SEO by Eliminating Keyword Cannibalization

If you have been running a website for a few years, you may have multiple pages targeting the same keywords. Because these posts target the same terms...

Performing a Content Audit 101

Performing a Content Audit 101

A content migration is the prime opportunity to reorganize and restructure content from an old website, but it can be a daunting task. Before performi...

Understanding Google’s BERT and the Importance of User-Focused Optimization

Understanding Google’s BERT and the Importance of User-Focused Optimization

Each day, Google sees billions of searches on a myriad of topics come through its engine. Users search with incomplete sentences, misspellings, and gr...

Mistakes to Avoid When Producing Legal Content

Mistakes to Avoid When Producing Legal Content

Producing continuous content for your website is a great way to improve your search rankings while simultaneously providing useful information for you...

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