Google Rolling Out Limitations to FAQ Rich Result Snippets
On June 17th, 2021, Google implemented a new update to its search engine results page (SERP). Following this new algorithm, Google confirmed that user...
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Evaluating Underperforming Content
Content optimization plays a prominent role in success for businesses, which explains why many marketers and companies incorporate it into their SEO s...
14 Engaging Ways to End Your Next Blog Post
When it comes to writing, introductions seem to get the most attention. They lead readers into a topic and help them decide if they’re going to stay...
Tips for Better Understanding Your Target Audience
Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 ...
New Ways to Optimize Your Video in Google Search
At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help v...
Types of Online Content Marketing
A strong content marketing strategy allows for a company to create their own narrative while giving people a way to connect with the brand online. How...
Using Featured Snippets to Your Advantage
Google initially introduced featured snippets to its Search Engine Results Page (SERP) in 2014, and they have since become one of the more notable sea...
How Internal Links May Help Optimize Your Website
Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal...
Google Quality Rating & Guidelines
Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms f...
Boost Your SEO by Eliminating Keyword Cannibalization
If you have been running a website for a few years, you may have multiple pages targeting the same keywords. Because these posts target the same terms...