Our Blog

SEO for Landing Pages

When entering a search query into a search engine, the search engine results page (SERP) will present a series of ranked sites. Landing pages are the first page you see when you click on one of those ranked sites on...
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5 Content Elements More Important Than Word Count

For a long time, the focus of most blog content writers was word count. Some claimed it should be 1,000 to 1,500; other experts say 2,000 is the word count everyone should aim for. But does word count actually affect...
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Use Google Trends for SEO & Content Marketing

Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and...
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The Importance of URL Slugs for SEO

For marketing managers, every detail in their client’s SEO counts. URL slugs are essential to that success and can help boost a website’s ranking on Google. A slug is part of a URL that focuses on what a specific page...
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What is Evergreen News and How Do You Optimize It?

“Evergreen” content is material that remains current and useful over time. Because it doesn't rely on time-sensitive content like seasonal or current events, it maintains its relevance. Utilizing evergreen content is an important SEO tactic for remaining relevant long after...
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How Can I Improve Building Links?

Obtaining an abundance of high-quality links on your website and throughout the internet is vital for your firm to become better recognized on Google. By attaining relevant and quality backlinks, your firm can achieve a higher rank on Google result...
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Understanding On-Page SEO

An effective search engine marketing (SEM) strategy can be split into two parts: paid listings and organic listings. Organic listings, also known as search engine optimization or SEO, are supported by four pillars, with On-Page SEO being one of them....
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What Is Off-Page SEO?

When you want to increase your search rankings and website traffic, on-page SEO and front-end changes likely spring to mind. User experience and website changes are often the most understandable and easiest to implement. Still, there are many other components...
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What is On-Page SEO?

As one of the four pillars of Search Engine Optimization, on-page SEO is the practice of providing relevant, optimized information for your users to increase traffic from search engines. Typically, on-page SEO strategies involve content, links, title tags and meta...
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How Rejuvenating Content Can Attract New Leads to Your Law Firm

As the business world moves further into the digital age, an increasing amount of content is constantly being published online. However, a myriad of content is also becoming progressively outdated as businesses and the world around them move into the...
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