When building a website for your business, your main goal is to increase awareness of your business and attract new clients. How does one go about doing this? Let our digital marketing experts walk you through four steps to using...

Anchor text is the visible, clickable text in a hyperlink that takes you to another webpage or website. It plays a crucial role in search engine optimization (SEO) as it helps search engines understand the context and relevance of the...

As a website owner, you want to ensure your content is discoverable and visible to as many people as possible. Search engine optimization (SEO) tactics like targeting the right keywords in your blog posts are one way to achieve this....

For anyone starting a new business, there are many things to consider: developing the product, getting a workspace, obtaining the appropriate licenses, marketing the business, etc. The last piece of the puzzle can be daunting to anyone unfamiliar with marketing...

As a content creator or business owner, having a blog is essential for connecting with your target audience. However, simply creating a blog post is not enough; optimizing it for search engines is crucial for driving organic traffic to your...

Short-form content is content your audience can quickly consume on your website. This type of content is crucial to SEO, although many SEO professionals consider it less important than long-form content. There are many benefits to utilizing short-term content for...

When entering a search query into a search engine, the search engine results page (SERP) will present a series of ranked sites. Landing pages are the first page you see when you click on one of those ranked sites on...

For a long time, the focus of most blog content writers was word count. Some claimed it should be 1,000 to 1,500; other experts say 2,000 is the word count everyone should aim for. But does word count actually affect...

Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and...

For marketing managers, every detail in their client’s SEO counts. URL slugs are essential to that success and can help boost a website’s ranking on Google. A slug is part of a URL that focuses on what a specific page...