What Is Off-Page SEO?

11 Oct, 2022 Content Optimization

When you want to increase your search rankings and website traffic, on-page SEO and front-end changes likely spring to mind. User experience and website changes are often the most understandable and easiest to implement. Still, there are many other components that go into improving rankings, namely off-page SEO.

Off-Page SEO, also known as authority building or link building, works in tandem with other SEO tactics to create a robust digital presence. This pillar of SEO requires a lot of backend work and foundation-building steps. Off-Page SEO is critical to helping build a strong base layer for your website and digital presence.

Why Is Off-Page SEO Important?

Off-Page SEO is essential because of a search ranking factor most commonly called domain authority (DA). Search engines track and measure how other websites interact with and link back to your domain online. Search engines will quantify a website’s DA in a 0-100 score, and one of the biggest factors is based on the entire backlink portfolio of a site. If many quality sites link back to your site, your website’s DA goes up.

The more authoritative sources, or links, a website has, the more credible it is to Google and your audiences. In simpler words, the more quality links you have is a signal to Google that your website is authoritative and ultimately will increase a site’s DA. Conversely, not having many backlinks to your website or having many spammy links to your website can stunt your DA score.

There are several different ways to link build that are valuable to Google. Some of these include listing your business on directory sites, posting on social media to increase traffic, blogging about topics your business is interested in, and supporting relevant organizations.

What Factors Go into Off-Page SEO?

Like other SEO practices, digital marketers should emphasize Expertise, Authoritativeness, and Trustworthiness (E-A-T) principles to help create Off-Page SEO opportunities. Websites should prioritize posting relevant content focused on E.A.T. principles to help attract backlinks to relevant sites. For legal and medical businesses, creating and pitching relevant on-site content, such as blogs and niche practice areas, can help attract backlinks from valuable industry journals or organizations.

Conversely, lack of accuracy, and failure to show knowledge of the topic you are discussing, can all result in a decrease in your site’s trustworthiness.

Off-Page SEO is not limited to just backlinks. It can involve any activities done off the site like social media, blogging on third-party sites, influencer marketing, and review collection.

With enough backlinks from relevant and powerful websites, your domain may gain an edge against competitors.

Finding the right strategies to do SEO and quality link building can be confusing, but we find ways to utilize what a business is already doing to get the most digital kickback. Schedule a free consultation with BluShark Digital. Let us help you make an impression online!