How To Pick Topics for Your Law Firm’s Blog
Adding a blog to your law firm’s website is an easy and affordable way to attract new clients and stay at the forefront of a client’s mind. However, it can be a hassle to create new and relevant topics that people will interact with and there is truly nothing more annoying than not being unable to come up with any ideas.
However, there are many potential avenues to choose from when deciding on a blog topic outside of simply showing your firm’s accomplishments. These avenues for blog-writing can help to get your firm’s blog to hit the ground running and appeal to both current and new clients.
Answer Your Most Frequently Asked Questions With Your Blog
One of the easiest ways to come up with engaging topics is to center your content around questions that are often asked by your clients. Ask your intake or consultation staff what kinds of questions they find themselves answering on a regular basis. Make a list of these questions that are relevant to the firm’s practices to keep for blog ideas.
These blogs can be extremely helpful to those searching for information about law practices, and when your website consistently becomes noted for expert legal content, it will begin to be at the forefront of searcher’s minds. This will improve your credibility with search engines and increase website traffic.
Discuss Changes in the Law or Judicial Developments
Any new statutes or regulations that affect people in your practice area should be at the top of any blog topic list. Making a blog centered around legal changes in your area is extremely helpful to the clients you serve because it’s information that directly impacts them.
It also may be prudent to consider developing court cases or judicial opinions in your jurisdiction or outside of it to continue cultivating your firm’s perception as trustworthy and knowledgeable. Becoming a trusted source of information for these developments can increase your search results and keep clients coming back.
Try to Entertain or Surprise Your Audience
Sometimes, readers want to see something different that can make your firm stand out, so it can be a good idea to switch your topic from strictly relevant legal information from time to time. Starting with a fun fact about the law or hidden legal information can be a good blog topic or a great introduction to one.
This can include highlighting something out of the ordinary, such as a funny law in our country, or a weird commemoration, such as International Bodysurfing Day (yes, that is a real day). Writing about more widely recognized holidays such as Memorial Day or Independence Day can also be a nice change of pace for both the reader and the blog-writer.
Write On Topics Covered in Your Website’s Practice Areas
If your website has been well constructed, it should have specific pages dedicated to the practice areas your firm specializes in and the services you offer. The blog can be used to flesh out this information more fully or introduce additional aspects of said practice areas that are not already covered. An example can be a personal injury attorney explaining what to do after sustaining injuries due to faulty machinery or a car accident.
Distribute Information You Need Your Clients to Understand
Talk about information that current clients or new clients need to understand about the legal process. For example, a blog about your firm’s consultation process or the proper etiquette when entering a hearing is important for your client to understand and can make your job significantly easier. It also gives your clients additional information and makes them feel more prepared, which makes your firm look even more trustworthy.
How to Get Help With Blogs
Blogs are an extremely valuable tool for lead generation, but they are ultimately just that and shouldn’t take up all of your firm’s time. If you find yourself still struggling with the blog writing process, search for blogs relevant to your practice area for ideas or get in touch with someone on your marketing staff or a consultant. They can be a resource for you to find new topics quickly.
You can also outsource the entire blog process to a marketing firm such as BluShark Digital. This would place the work with qualified professionals and give you the final say and approval over all content written. Reach out to our team to learn more.